Experience

味全食品工業股份有限公司

• Taiwan
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Assistant Manager

  • Jul 2022 - Present

  智慧零售公域通路運營管理 智慧零售公域通路運營管理


CommonWealth Magazine Group(天下雜誌群)
• Taiwan
• Newspaper Publishing
• 100 - 200 Employee
• Ecommerce Manager

  • Mar 2021 - Nov 2021


Luxasia

• Singapore
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Regional E-commerce Manager

  • Aug 2019 - Jun 2020

  • Responsible for the company's Taiwan e-commerce all-channel business • Official direct sales website and cooperate with the consignment platform • Organize the team to develop SOPs and expand performance • Advertising media delivery and importing traffic to help brands increase exposure • Responsible for the company's Taiwan e-commerce all-channel business • Official direct sales website and cooperate with the consignment platform • Organize the team to develop SOPs and expand performance • Advertising media delivery and importing traffic to help brands increase exposure



( Fubon ) momo.com Inc. 富邦媒體科技

• Head of Category Manager

  • Sep 2017 - Aug 2019

  • Leading a team of 15 members, management category reached an annual performance over 960 million. In charge of all brands under all categories of shoe and bag / accessories team; prepared reports and data analysis reports and led the team to achieve performance goals. • Responsible for the development planning of the women's shoe product line, formulating growth strategies and implementing key points, and keep abreast of the operating status of the competition company in the commodity line. • Designed and implemented the strategic business plans to expand the company's customer base; establish long-term customer relationship and ensure win-win growth. Make strategic plans for supplier development, and establish consensus with suppliers to achieve performance growth. • Planned and implemented multiple operational projects. • Achieved multiple internal KPI indicators • Integrate the commodity strength of suppliers and make good use of the company's marketing resources to maximize the benefit of commodity sales. Managed the performance growth and target goals of the whole team members, and led the whole team to reach the standard.



Yahoo

• Information Technology and Services
• 1 - 100 Employee

• Senior Category Manager

  • Oct 2014 - Sep 2017

  • Supervising a team of 4 staffs and taking care more than 70 brand. Present sales, revenue and expenses reports and realistic forecasts to the management team • To formulate and execute marketing plan and strategy • Costing and setting pricing strategy for item assortment • Design and implement a strategic business plan that expands company’s customer base and ensure its strong presence; building long-term client relationships to have sustainable and profitable turnover • Meet key customers to gain first hand understanding of brand performance, gaps in assortment and competitor performance



PChome Online

• Taiwan
• Technology, Information and Internet
• 200 - 300 Employee

• Product Manager

  • Oct 2009 - Sep 2014

  《shopping mall (24h)》 • Devised and executed marketing plans, pricing strategies, and promotion campaigns • Responsible for managing and marketing different product lines including 3C, Apparels, Cosmetics, Daily Consumers, and Clothing • During the 8 month time in charging of the Home Appliances, a positive YOY sales growth was achieved every month. In the highest month, more than 50% YOY growth was made. At the same time the average YOY sales of the company was in decline. • Wrote and implemented marketing campaigns that helped the sales of Cosmetics line to grow by 30% • Developed new vendors and merchandises to increase sales and outperformed competitors in various product lines 《商店街》 主要為店家網店管理服務：幫助店家能更有效率地管理網路店面，提供六項服務功能： a. 店面管理服務 b. 商品管理 c. 行銷管理 d. 銷售管理. e. 互動管理 f. 管理分析