Experience

Maybank Securities (Thailand) Public Company Limited

• Thailand
• Investment Banking
• 1 - 100 Employee

• Vice President CEO & Transformation Managment Office

  • Nov 2021 - Present

  - Oversee the offshore trading opportunity and lead the project as project owner to develop the platform with strategic partners for customer trading and operational enhancement. - Lead and design the incentive system to support sale activities. - Lead as the product owner to develop new wealth platform in customer mobile application. - Lead and manage new customer acquisition strategy to gain new customer market share. - Lead and design customer payment journey to design mobile UX and UI and collaborate with IT to develop payment function in customer mobile application. - Lead as the business project manager to develop platform and overall operation system to support DRx platform from SET. - Lead and design the branch communication channels with customer to comply with regulatory and uplift new sale tracking performance. - Lead and collaborate with marketing team to initiate new marketing campaign to cross sell product which generate new revenue to the company. Show less



Krungthai Bank

• Thailand
• Banking
• 700 & Above Employee

• Assistant Vice President Digital Transformation

  • Oct 2018 - Nov 2021

  Assistant Vice President Digital Transformation & Process Improvement - Lead as a project manager to manage branch transformation project by designing new customer journey for queuing in the branch, implementing new queue machine, developing user story for service infrastructure requirement and design UX & UI style for queue screen flow and staff operations for all KTB branches - Lead as the product owner to design and develop new branch management and service infrastructure platform for high management and branch manager to monitor service standard quality for 1,000 branches and able to analyze all the branch services and point of selling data to plan the effective channel strategy which the platform is the fundamental system to develop Omnichannel platform for all banking channels - Lead as the product owner and project manager to design new application in tablet for branch staff to manage and uplift customer satisfaction while using service at the branch - Lead as the project manager to manage and design new branch staff cross-sell methodology by implementing new digital channel and machine learning to provide banking product and advisory service to match with customer profile - Transformed and designed the new digital supply chain instantly loan disbursements platform with the UX & UI team as to reduce burden factoring center manual operation from 2 days to 1 hour by using blockchain technology - Transform and improve the current NPL loan approval process into a new loan platform to support the bank by providing faster loan approval and standardize all the loan terms & conditions which directly decrease the NPL ratio to the bank Show less



Krungsri

• Thailand
• Banking
• 700 & Above Employee

• Strategic Planning and Project Manager at Krungsri Credit Card

  • Sep 2017 - Oct 2018

  - Collaborate and lead all the marketing and product credit card unit to be align on the strategic plan to enhance spending volume as yearly target - Manage the credit card customer segment with targeted segment promotion and initiative action plans to maximize the profit to the company - Manage all the marketing product budget and assign to each team to support all the marketing activities - Develop the new credit card features project as the key person to provide business requirement and objectives - Collaborate with Krungsri Bank to enhance the digital branches for premium credit card customers - Manage the high ticket size spending project as to plan the action plan and marketing activities to increase the mutual fund, insurance, and mortgage spending volume amount - Manage and lead all the business and marketing unit to comply with market conduct with Bank of Thailand regulation - Create the online acquisition promotion to attract a new customer with online promotion benefit - Develop the financial feasibility projection to estimate the budget to support the promotion and credit card feature development Show less



SCB – Siam Commercial Bank

• Thailand
• Banking
• 700 & Above Employee

• Retail Business Strategist - Transformation and New Operating Model Department

  • Aug 2016 - Aug 2017

  - Develop new business banking model to enhance the banking business to be profitable. - Manage and lead the banking business project to develop a new process infrastructure and digital tool to improve overall business. - Develop the manual material for new system as a support and guide tool for all related system users. - Responsible for preparing the business unit to be prompt for new business model implementation. - Manage the marketing material with the vendors and create the idea for marketing campaign in order to increase the digital users adoption rate. - Collaborate with corporate and all branches management to transform the manual operation to be digitalization. Show less



Krungsri

• Thailand
• Banking
• 700 & Above Employee

• Assistant Manager Krungsri Exclusive Marketing

  • Jul 2014 - Aug 2016

  - Develop and manage a value proposition and customer benefit within the brand “ Krungsri Exclusive “ to acquire new affluent and high net worth customers and cross sell investment products to customers. - Create and implement the campaign such as Member Get Member to acquire new customers from the Thailand affluent market. - Develop a premium credit card features for Krungsri Exclusive Signature Visa such as flight upgrade and airport lounge benefit and to penetrate credit card holding for existing customers and attract a new customer with the outstanding privilege among premium credit cards in the market. - Consolidate with the global consultant firm to develop new strategies and value propositions for affluent and high net worth segment to compete with the main competitors. - Create the effective cross selling at branch strategy to increase the wealth product sold and penetration such as Mutual fund, fixed deposit and life insurance. - Develop the mutual fund promotion in order to increase the asset under management to the bank. - Develop the collaboration strategies among corporate groups such as Krungsri Corporate and SME groups in order to expand the Krungsri Exclusive customer base to potential wealthy customers. - Consolidate with the research firm to cultivate the service performance measurement in order to develop the quality service standard both financial and privilege benefit for affluent customers - Develop and collaborate with the Secured Loan and Mortgage Loan Department in order to launch new loan products with special product features customized for affluent segment. - Develop the business justification model and marketing budget in order to manage and run the new business initiative strategic before implement the execution plans. - Develop and identify the affluent sub segment to provide the suitable investment products and benefit to the customers. Show less



The University of Dallas

• Higher Education
• 300 - 400 Employee

• Graduate Assistant

  • Jan 2009 - Dec 2010

  Provided circulation, research and reference services using Internet and various databases resources Provided circulation, research and reference services using Internet and various databases resources



The Stock Exchange of Thailand

• Financial Services
• 300 - 400 Employee

• Supervisor assistant

  • Apr 2005 - Jul 2005