Experience

NISADE - Niseko Alpine Developments x The Luxe Nomad

• Japan
• Real Estate
• 1 - 100 Employee

• Senior Marketing Coordinator

  • Dec 2018 - Present

  In charge of tasks that related to marketing and PR. Mainly focusing on property management unit that includes 15 properties across 3 different ski resorts: Niseko, Rusutsu and Furano. • Develop marketing strategies, action plans and communication plans to promote products and services targeting markets internationally and domestically. • Work closely with domestic marketer to create content and manage owned media platforms both online and offline. • Responsible for production of marketing and advertising materials. • Collaborate with local partners, agents and tourism organizations to maximize brand exposure and increase opportunity to sell. • Select and manage projects with influencers and paid ad. campaigns as well as developing and executing other potential marketing campaigns. • Collaborate with operation teams to organize events at key properties. Achievements • Developed contingency plan to adapt with uncertain situation during COVID-19. Released and executed new targeted campaigns and communication focused on domestic market. • Successfully organized a project with world-famous snowboarders and brought impact media exposure through online platforms and event. Show less



Tokyu Resort Service Co., Ltd.

• Japan
• Individual and Family Services
• 1 - 100 Employee

• Marketing Manager

  • Mar 2017 - Nov 2018

  Responsible for all tasks related to marketing and PR at AYA Niseko, a luxury condominium style hotel in Grand Hirafu Ski Resort. • Tracked and analyzed existing bookings data to identify trends in major markets, seasonality and sales performance. • Formulated strategies and action plan to improve sales performance, brand equity and marketing communication channels. • Initiated and managed promotional marketing materials. • Worked closely with media and advertising agency to implement and improve marketing communication, content and media platforms. • Collaborated with local and international partners to run marketing campaigns. Achievements • Renewed website and launched bi-lingual content (English and Japanese) on all available media platforms; website, Facebook, Instagram and EDM. • Grew number of followers on Social media platforms, expanded EDM mailing list, improved traffic to the website. • Increased direct booking sales performance by 56% in winter 2017-18 compared with the previous season. Show less



World Surprise Travel Co.,Ltd.

• Thailand
• Travel Arrangements
• 1 - 100 Employee

• Marketing Manager

  • May 2015 - Jul 2016

  Leaded marketing team at World Surprise Travel, an outbound travel agency, to promote brands and services. • Collaborated with sales team to develop key-selling points of available services and learn about needs and requirements of core target customers including MICE, individual travelers, small-private group and tour group. • Gathered and analyzed available information related to consumer behavior, market trends, competitors’ moves and new potential services/ destinations. • Formulated marketing action plan to promote brands and services. • Leaded and supervised marketing team to implement marketing activities including offline and online advertising, organizing booth in Travel Expos, organizing events for VIP clients, collaborating with domestic and international partners to run marketing projects. Achievements • Launched new sub-brands and collaborated with sales team, media, influencers and business partners to promote brands across multiple platforms. • Successfully organized a booth at Travel Expos (TITF and JNTO) in 2015-2016 and achieved sales target. Show less



WPP (Thailand) Ltd. – Mediaedge : cia

• Bangkok Metropolitan Area, Thailand

• Manager, Integrated Planning

  • Mar 2014 - Apr 2015

  Responsible for off-line media planning for 4 product lines under the key client’s account, Colgate Palmolive. • Understood client’s portfolios, consumer behavior and media trends. • Developed off-line media plans and proposals according to the client’s brief. • Liaised with digital media planners and activation team to deliver plans and proposals with the full range of media mix. • Cooperated with internal/ external specialists to implement media campaigns. Achievements • Developed annual media communication plans for 4 existing product lines and 1 new product line in 2015 and maintained key account with billing of 141 million Baht. Show less



World Surprise Travel Co., Ltd.

• Bangkok, Thailand

• Account Executive - M.I.C.E.

  • Jul 2011 - Mar 2012

  In charge of sales and client services for MICE accounts for outbound travel agency. • Worked closely with GM and Sales Director on pitching new clients/ projects. • Provided and ensured optimum client services for pre-departure and post trip. • Cooperated with operation teams to provide customized MICE group tours that meet clients’ requirements. Achievements • Assisted MD on winning a pitch of MICE group worth approximately to 25 million Baht and received good feedback from clients on services provided. Show less



Uni-Charm (Thailand) Co., Ltd.

• Bangkok, Thailand

• Assistant Marketer

  • May 2007 - Apr 2011

  Managed brand and sales performance of baby wipes products under a leading brand, “Mamy Poko”. • Developed marketing plans to improve brand equity and sales performance. • Conducted researches to understand target consumers and verified strategies. • Worked with media agency and sales team to execute marketing campaigns. • Monitored, analyzed retails and consumer data to define action plans. Achievements • Launched a new product, registered the product in key selling channels and executed marketing activities to promote the new product. Show less



Advance Agro Public Co., Ltd.

• Chachoengsao, Thailand

• Overseas Business Executive

  • May 2006 - May 2007

  In charge of export sales for printing paper under ‘Double A’ and ‘Quality’ brand. • Built a good relationship with existing and new potential clients. • Improved sales performance by up-selling, cross-selling and expanding the business into new potential markets. • Coordinated with sales administrative team to handle all export administrative tasks. Achievements • Maintained high level of regular orders from clients in the key markets. In charge of export sales for printing paper under ‘Double A’ and ‘Quality’ brand. • Built a good relationship with existing and new potential clients. • Improved sales performance by up-selling, cross-selling and expanding the business into new potential markets. • Coordinated with sales administrative team to handle all export administrative tasks. Achievements • Maintained high level of regular orders from clients in the key markets.