Experience

Viking Europe

• Netherlands
• Retail Office Equipment
• 400 - 500 Employee

• Digital Experience Specialist

  • Aug 2021 - Present

  As Digital Experience Specialist I’m responsible for initiating new test concepts to improve the overall user experience globally of our international domains with as main focus CRO. Apart from that I also support the marketing department as internal consultant and personalisation product owner of the customer journeys. As Digital Experience Specialist I’m responsible for initiating new test concepts to improve the overall user experience globally of our international domains with as main focus CRO. Apart from that I also support the marketing department as internal consultant and personalisation product owner of the customer journeys.



PrettyDamnGreat

• Philippines
• Advertising Services
• 1 - 100 Employee

• Executive Creative Director

  • Oct 2018 - Present

  CREATIVE BUSINESS SOLUTIONS FOR A NEW DAY DAWNING… CREATIVE BUSINESS SOLUTIONS FOR A NEW DAY DAWNING…



CLUSE

• Netherlands
• Retail Apparel and Fashion
• 1 - 100 Employee

• Creative Director a.i.

  • Oct 2017 - Jul 2018

  Department manager / Creative Director. As Creative Director at CLUSE, I’m responsible for both the Creative and the Social Media department where I oversee all outgoing material of all the teams and I manage all the individuals. Working closely together with external agencies and specialists to get the best performance for our goods. Department manager / Creative Director. As Creative Director at CLUSE, I’m responsible for both the Creative and the Social Media department where I oversee all outgoing material of all the teams and I manage all the individuals. Working closely together with external agencies and specialists to get the best performance for our goods.



Thomas Cook Nederland

• Hoofddorp, Provincie Noord-Holland, Nederland

• UX & Analytics Manager

  • Apr 2017 - Oct 2017

  Manager of UXA (International User Experience & Analytics Team). Responsible for analyzing & optimizing the domains of Neckermann & Vrijuit NL + creating new business cases. Manager of UXA (International User Experience & Analytics Team). Responsible for analyzing & optimizing the domains of Neckermann & Vrijuit NL + creating new business cases.



Moqaa_

• Dubai, United Arab Emirates

• Creative Director

  • May 2016 - Apr 2017

  Department manager / Creative Director / Strategist. As Creative Director of Moqaa I’m responsible for the Design department and I oversee all outgoing material. My focus is boosting our conversion rates worldwide while protecting the brands and have it evolve even stronger. Department manager / Creative Director / Strategist. As Creative Director of Moqaa I’m responsible for the Design department and I oversee all outgoing material. My focus is boosting our conversion rates worldwide while protecting the brands and have it evolve even stronger.



fonq.nl

• Netherlands
• Retail
• 100 - 200 Employee

• Art Director / Team Manager

  • Jun 2014 - May 2016

  Team manager / Art Director. Since June 2014 I'm Art Director and manager of the 'Visual Design & Creatives'​ department at fonQ. Due to the rapid growth of fonQ I was able to expand my team from 3 FTE to 8 FTE strong including DTP, Visual Designers & Lead Designers. I am the current owner and creator of the Styleguide and all Visual Branding of fonQ. Next to that I'm Design Lead in all major projects such as Responsive Redesign & fonQ Magazine. Accomplishments: ● Created the official fonQ Styleguide including a new look & feel ● Redesign of the fonQ Catalogue ● Creator of fonQ Inspiration Magazine ● Delivered a complete Responsive Redesign for fonQ.nl (resulting in +125% mobile revenue) ● Beste Warenhuis van Nederland 2015/2016 Award - ABN AMRO ● Thuiswinkel Awards 2016 | Publieksprijzen XL - Wonen & Tuin Show less



Nuon

• Netherlands
• Renewable Energy Semiconductor Manufacturing
• 700 & Above Employee

• Head of Online Design

  • Jan 2012 - May 2014

  Head of Online Design at Nuon NV (Vattenfall AB Benelux Branch). As Head of Online Design I was responsible for all Digital Visual Communication. I overlooked all visual digital projects and I had to make sure all agencies and internal/external parties worked according to the Nuon Styleguide and UX/UI standard. I also had the ownership of the Online Styleguide and together with agency VBAT we created a total new look & feel and Styleguide that we presented in the end of 2013. Accomplishments: ● Co-created a total new look & feel | Nuon Styleguide ● Launched 3 Nuon apps | Mijn Nuon, Nuon Laadpunten & Energieprijzen Nuon Grootzakelijk ● Created an award winning responsive redesign | Nuon.nl (currently live in adaptive settings) ● Total responsive redesign for Nuon's corporate domain | Nuon.com ● Created the Nuon community envoirment | Nuon Forum, Blog & Denk Mee Show less



Vattenfall

• Sweden
• Utilities
• 700 & Above Employee

• Online Design Lead

  • Jan 2012 - Jan 2014

  International Head Designer of Vattenfall Sweden/Germany & Benelux. Responsible for all new digital concepts and overlooking all outsourced projects with visual deliverables. As International Head Designer I travelled very regularly to Stockholm & Berlin to overview all digital projects in Sweden & Germany and supply wherever I was needed. Together with the Swedish branding agency Nilsson & Mace I created a few major projects for Vattenfall including a total responsive redesign for all websites. Accomplishments: ● Responsive Redesign | Vattenfall.com ● Responsive Redesign | Vattenfall.se ● Responsive Redesign | Vattenfall.de ● Responsive Redesign | All Vattenfall e-mail templates ● Creating the My Vattenfall account envoirement | Vattenfall.de ● Creating the Vattenfall loyalty program | Vattenfall.de Show less



Makro Nederland

• Netherlands
• Wholesale
• 700 & Above Employee

• a.i. eCommerce Consult

  • Nov 2011 - Dec 2011

  Interim coordinator of product ranking, SEO and look & feel for webshop Makro. Interim coordinator of product ranking, SEO and look & feel for webshop Makro.



Blokker

• Netherlands
• Retail
• 700 & Above Employee

• a.i. eCommerce Consult

  • May 2011 - Nov 2011

  Interim E-commerce Consult & Head Designer of Blokker website (webshop). Interim E-commerce Consult & Head Designer of Blokker website (webshop).



Albumprinter

• Amsterdam Area, Netherlands

• Senior Designer

  • Apr 2009 - Apr 2011

  Co-creater of Albelli / Head Designer of Indirect Sales (B2B). Albumprinter's core-business is supplying photoservice to B2B clients. Out of fear to be too dependent on partners such as HEMA it was decided we needed our own brand. Together with Nikolai Carels & Elwin Berlips I created the visual brand Albelli. Once Albelli was launched and strong enough to work independently as own company I decided to switch teams and I became the Head Designer of B2B (Indirect Sales). Clients incl.: HEMA, de Bijenkorf, Bild, Wehkamp, TNT Post, Tesco & Albelli. Accomplishments: ● Co-creation of the brand Albelli ● Numerous online Photoproduct Editors such as the HEMA's photobook editor & calendar editor. ● Delivered winning pitches for de Bijenkorf & Bild. Show less



GeneralGFX

• Netherlands
• Graphic Design

• Owner / Creative Director

  • Nov 2002 - Apr 2009

  Founder of GeneralGFX. Artful Business Solutions since 2002. Under this company name I started my freelance work and I build up my portfolio and network to what it is today. My team expanded up to 5 permanent FTE. But as I started to focus more and more on working internal at different eCommerce clients I decided to let go of the permanent team and only accept projects I truly believe in and hire freelancers whenever more resources are needed. Clients incl.: VH1/MTV, Universal Music Group, Interscope Records, New Era Caps & RMC Jeans. Show less



Brand Events Inc

• Amsterdam Area, Netherlands

• Creative Director

  • Oct 2008 - Mar 2009

  Manager Design & Copy Team. Clients incl.: Pioneer, Microsoft, Coty, Calvin Klein & Apple Bottoms. Manager Design & Copy Team. Clients incl.: Pioneer, Microsoft, Coty, Calvin Klein & Apple Bottoms.



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Art Director

  • Jul 2008 - Sep 2008

  Art Director of MSN's Online Reality Soap "The Biz" for Fabs Entertainment. Art Director of MSN's Online Reality Soap "The Biz" for Fabs Entertainment.



Project 21

• Paris Area, France

• Senior Designer / Art Director

  • Aug 2004 - Jul 2008

  Senior Designer / Assistant Art Director for P21 Clients incl.: Nike, New Era Caps, RBK & Sketchers. Senior Designer / Assistant Art Director for P21 Clients incl.: Nike, New Era Caps, RBK & Sketchers.



The Source

• Canada
• Retail
• 700 & Above Employee

• Junior Graphic Designer

  • Jun 2003 - Aug 2004

  Jr. Designer for the French edition of The Source. Jr. Designer for the French edition of The Source.