Experience

UpCloud

• Russian Federation
• IT Services and IT Consulting

• Brand Specialist

  • May 2023 - Present

  Responsible for developing, planning & executing strategies to increase brand awareness across channels and secure the implementation and consistency of the company brand in all channels: - Understanding the customer & prospect needs to increase awareness and improve brand experience in a global market- Analysing, measuring & reporting on brand positioning KPIs- Oversee the brand experience is consistent across all communication channels and for all campaigns- Developing and implementing rules of engagement for communication - Content creation (e.g., SoMe, design, blogs, videos) Show less

• Employer Branding Specialist

  • Mar 2022 - May 2023

  Responsible for employer branding for a European cloud service provider, UpCloud. I was additionally working with talent acquisition as a vital part of my role within the People Operations team. My primary responsibilities included the following: - Creating and executing an employer branding strategy (& EVP) - Increasing brand awareness- External and internal communications (incl., e.g., social media campaigns, content creation) - University relations - Management of the overall recruitment processes- Developing candidate and employee experience - Employment lifecycle from hiring to exit Show less



ABB

• Azerbaijan
• Banking
• 700 & Above Employee

• Employer Branding Specialist

  • Jan 2022 - Mar 2022

  At ABB, I worked with strategic and operative employer branding on a global and local (FI) level at a leading technology company. My tasks included: - University relations in Finland - Branding & engagement - Student recruitment and early talent programs (e..g, summer internship & ABB Talent Internship programs) - Project management (e.g., global development projects, event management) - Ambassador network - Strong focus on external & internal communications and social media (incl. local EB social media strategy, content creation, paid campaigns) Show less

• Master’s Thesis Worker

  • Feb 2021 - Mar 2022

  Thesis topic: Defining and Understanding Internal Employer Brand: Case IEC LV Motors, ABB Oy

• HR Trainee in Employer Branding

  • Aug 2019 - Jan 2022

  Employer branding is the process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain. The process facilitates the company’s ability in attracting, recruiting and retaining ideal employees – referred to as Top Talent in recruitment – and helps secure the achievement of the company’s business plan. The task requires a lot of coordinating and self-management skills.



Telia Company

• Türkiye
• Chemical Manufacturing
• 1 - 100 Employee

• Sales Agent

  • May 2018 - Sep 2018

  Customer service and sales via phone and email. The tasks included maintaining and creating customer relationships, billing, and target-oriented sales work in both Finnish and English. Customer service and sales via phone and email. The tasks included maintaining and creating customer relationships, billing, and target-oriented sales work in both Finnish and English.



Insinööritoimisto Jormakka Oy

• Trainee

  • Jun 2012 - Apr 2018

  Versatile tasks in financial administration and office work as well as substitute of the office secretary. Experience especially in financial administration and HR. Versatile tasks in financial administration and office work as well as substitute of the office secretary. Experience especially in financial administration and HR.



Explorius Education Oy

• Event Assistant

  • Sep 2014 - Mar 2016

  Presenting the exchange student organization Explorius for middle schoolers and high schoolers by arranging school visits. Presenting the exchange student organization Explorius for middle schoolers and high schoolers by arranging school visits.