Experience

Solstice Media

• Australia
• Book and Periodical Publishing
• 1 - 100 Employee

• Commercial Content Manager

  • Feb 2023 - Present

• Commercial Content Producer

  • Nov 2021 - Present

  Working across InDaily, CityMag and SA Life digital and print editions:- Devising creative strategy for sponsored content (news articles) to get maximum benefit for client and meet their marketing objectives and digital KPIs.- Interviewing clients and others to obtain content.- Writing articles and uploading to and editing within WordPress.



Mihell & Lycos

• Australia
• Business Consulting and Services
• 1 - 100 Employee

• Copy + Strategy

  • Jun 2017 - Sep 2021

  - Provided marketing strategy and copywriting for mainly B2B clients across a broad range of industries. - Developed brand positioning including brand stories and tone of voice guidelines. - Developed digital campaigns for lead generation and brand awareness. - Researched and wrote digital content including thought leadership pieces targeting C-suite audiences, articles, booklets, case studies and white papers, as well as writing websites for B2B and B2C. - Created advertising campaigns for B2B and B2C clients, including some art direction. Highlights included launching a new brand positioning, YouTube show and podcast for Edible Blooms; imagining and marketing a new way of selling solar panels to entire council areas for Cool or Cosy; and enabling Seeley International to connect with an ordinarily disengaged trade audience and become known as a knowledgable and trusted industry supplier. Show less



Fuzzz Advertising

• Advertising Services

• Copywriter

  • 2004 - Jun 2017

  Worked with advertising, marketing communications, digital and graphic design agencies. Highlights included working with Rodeo to deliver a campaign for SA Health that lifted the 4-year-old on-time vaccination rate from 49% to 81%; and delivering multiple campaigns for Getty Images that, due to their success in ANZ, were rolled out globally. Worked with advertising, marketing communications, digital and graphic design agencies. Highlights included working with Rodeo to deliver a campaign for SA Health that lifted the 4-year-old on-time vaccination rate from 49% to 81%; and delivering multiple campaigns for Getty Images that, due to their success in ANZ, were rolled out globally.



Limelight Marketing Communications, Adelaide

• Senior Copywriter/Assistant Creative Director

  • 1998 - 2003

  I shared an office with the Creative Director and had an abundance of work – including 90% of the agency's radio campaigns. We had an excellent strike rate when I worked on pitches and the campaigns I wrote for regularly over-delivered on their targets (including 275% for a home loan campaign). It was a fast-paced, creative and deadline driven environment and I worked with some incredibly talented people, inside and out of the agency. Altogether, it was a very satisfying time. I shared an office with the Creative Director and had an abundance of work – including 90% of the agency's radio campaigns. We had an excellent strike rate when I worked on pitches and the campaigns I wrote for regularly over-delivered on their targets (including 275% for a home loan campaign). It was a fast-paced, creative and deadline driven environment and I worked with some incredibly talented people, inside and out of the agency. Altogether, it was a very satisfying time.



various agencies around Adelaide

• Freelance copywriter

  • 1993 - 1998

  I got my 'big start' in a small advertising agency in the middle of the Australian recession in 1989. I worked as a production assistant for 3 years, which gave me a great experience and understanding of everything advertising - from media planning to production to account service. However, my heart was in the creative department. I waited for the agency's copywriting opportunities to pick up, but when they didn't, I decided to make my own... As a freelance copywriter, I was often called in to work on additional or last minute projects for larger agencies; to work on a regular basis with small agencies that didn't have a copywriter on staff, often to bounce pitch ideas around with the art directors or creative director; and to work directly with companies, such as real estate agencies, that didn't use an advertising agency to produce their marketing and advertising materials. Show less