Experience

La Fresque du Numérique

• France
• Non-profit Organizations
• 1 - 100 Employee

• Animatrice d’ateliers

  • Jun 2022 - Present



La Fresque du Climat

• France
• Professional Training and Coaching
• 700 & Above Employee

• Animatrice d’ateliers

  • Jan 2022 - Present



IÉSEG School of Management

• France
• Higher Education
• 500 - 600 Employee

• Directrice Académique - Exec MS Marketing & Digital, Senior Professor of Practice, Mentor@Incubateur

  • Jan 2019 - Present

  Direction académique: L’Executive Mastère Spécialisé Direction Marketing & Digital de l'IÉSEG School of Management est une formation continue diplômante à temps partiel (15 sessions de 3 jours toutes les 3 semaines), s'adressant aux professionnels en poste ou en transition. Le cursus accompagne les professionnels du Marketing et du Digital qui souhaitent faire évoluer leur carrière ou accéder à des postes de direction Marketing et/ou Marketing Digital, dans le développement de leurs compétences métiers et de leur posture de manager-leader avec une vision globale de l’entreprise et de leur environnement. Enseignement (en anglais et en français): Cours de marketing digital à tous les niveaux du programme Grande Ecole (Bachelor, Master, MSc) et des programmes Executive diplômants et sur-mesure: marketing, communication, publicité et social media marketing incl. influence marketing, social selling et personal branding. Show less



Omnicité

• France
• IT Services and IT Consulting
• 1 - 100 Employee

• Freelance Consultant & Mentor in Marketing & Digital Strategy

  • Oct 2018 - Present

  Experte en Marketing & Digital Strategy, j'excerce des missions de consulting/business coaching indépendant au service de jeunes pousses comme de grands groupes ! (incubateurs: WILLA by Paris Pionnières, What's up Camille?, IESEG; entreprises: Prisma Media, Day One, Mobstock, Artisans d’Avenir, Comité des Familles) Forte d'une expérience de +20 ans en Marketing B2C / B2B2C et Business Development dans des organisations globales de pure-players et de start-ups, je serais ravie de vous accompagner dans: + l'élaboration de la stratégie marketing de votre marque, site et/ou vos apps + la définition, la mise en place et l'optimisation de votre marketing digital - user experience et lead generation à travers les leviers de l'acquisition online SEM / Display / Affiliation / CRM / PR / Social Media Marketing incl. content marketing, social ads, influenceurs et social selling - + le développement de partenariats online et offline de distribution + l'animation de vos équipes pour réaliser la Fresque du Climat et la Fresque du Numérique Je bénéficie d'un large réseau de contacts professionnels avec qui je partage aujourd'hui insights, best practices et opportunités business dans tout l'écosystème de l'internet, web et mobile, ainsi que dans le secteur Travel & Tourism / Tours & Activities / FoodTech. N'hésitez donc pas à me contacter ! Show less



eatwith

• Travel Arrangements
• 1 - 100 Employee

• CMO

  • May 2016 - Sep 2018

  I was the Marketing Director, member of the management team and direct report to the CEO and the COO, the 2 co-founders of VizEat/Eatwith, the platform #1 for unique culinary experiences in 130+ countries, in the Food, Travel, Tours and Activities sector. > Leading the global Brand/User Acquisition/CRM/PR strategy + FR business development > Managing multinational regional teams (based in Paris, London, Barcelona, Tel Aviv and San Francisco) MARKETING STRATEGY  Outlining the global brand and positioning strategy across the various regional markets and segments (local users, global travelers) and build the marketing campaigns and special operations across all communication channels, owned, earned and paid media ACQUISITION / DIGITAL MARKETING  Defining/implementing the global online traffic strategy across all user acquisition channels: SEM, SEO, Social Media, Display, Affiliation and online partnerships (biding, targeting, tracking, landing pages, UX funnels, A/B Testing, creative content), with performance KPIs analysis focus and ROI-optimisation BUSINESS DEVELOPMENT  Developing and scaling partnerships with leading French and global Online and Offline Travel networks, and with local tourism authorities (Paris Convention Bureau, Atout France, London&Partners, UKInbound, VisitBritain), incl. tradeshows animation CRM  Setting up CRM Roadmap with conversion, repeat and retention goals PR/Social Media/Bloggers&Influencers  Driving 3 external PR agencies in Paris, London and NYC ------------- About Eatwith: Previously known as VizEat, Eatwith is the world’s leading immersive food experience platform which connects travelers with locals to share - at their homes - ultimate culinary events. It is a unique way to exchange with people from all around the world and to discover new cultures around food. Today Eatwith has 500,000 members from over 130 countries and its app and website are available in English, French, Italian, Spanish, German and Chinese. Show less



Meetic

• France
• Software Development
• 200 - 300 Employee

• Head of Mobile Digital Acquisition Marketing Europe

  • Nov 2006 - Feb 2016

  I was in charge of the Mobile Internet business activity in Europe for Meetic/Match Group (incl. Friendscout24, Lexa.nl and Neu.de brands too), Apps and Html5 sites marketing-mix plan, online marketing investments & distribution partnerships: . Marketing-mix strategy of the group’s Mobile Internet offering as a business uplift  Launch of mobile applications in partnership with Apple, Android and WindowsPhone, ASO  Optimization of the mobile web Html5 site conversion funnel  Business plan per market . Development of Mobile Online Marketing and transversal Acquisition project management  Mobile traffic Acquisition: Display/SEM/ SEO/ Affiliation on specialized ad networks and with direct publishers (FB, Google, Twitter, Yahoo, …), RTB; performance, conversion and ROI optimizations  Pan-European digital distribution partnerships and co-marketing: application stores, mobile operators, mobile handset manufacturers, ISPs  Own properties : cross-device usage convergence, desktop site & CRM/Push promotion upscale for cross-sell desktop-to-mobile Show less



Airweb

• France
• Telecommunications
• 1 - 100 Employee

• Business Development & Mobile Marketing Manager

  • Jun 2005 - Oct 2006



NOVOPROD

• France
• Media Production
• 1 - 100 Employee

• Chargee du Marketing & Communication "Regarde ailleurs"

  • Oct 2004 - May 2005



LA FABRIQUE DE FILMS

• Paris Area, France

• Responsable Marketing

  • Jan 2004 - Jul 2004



BT Group

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Business Capabilities Manager (Marketing)

  • Sep 1999 - Dec 2003



20th Century Studios

• United States
• Media Production
• 700 & Above Employee

• Film distribution Marketing Assitant

  • Jan 1999 - Jul 1999



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Merchandiser - Summer Trainee for Garnier

  • Jun 1997 - Aug 1997