SEM Specialist

• Sep 2020 - Present

Paid Acquisition Executive

• Feb 2016 - Jun 2020

Setting up, managing & optimizing paid marketing campaigns for all the TF1 brands (MYTF1, TF1 PUB, LCI, MYTF1VOD, TFOU MAX, TF1 Entertainment...) with ROI, Traffic and Brand Awareness objectives - Paid Social (Facebook/Instagram, Twitter, Snapchat, LinkedIn) - Search | Display | Video (Google Ads, Youtube Ads, Microsoft Ads) - Tracking | Analysis | Reportings (AT Internet, Google Analytics, Business Manager, Bid Management System : Sprinklr) - Native Ads (Outbrain) - Affiliate program management (lead gen) Show less

Audience Acquisition Assistant

• Jun 2015 - Dec 2015

Raising traffic on Le Monde website to developing site-centic & user-centric audiences on all devices - Daily management of the paid audience acquisition campaigns (emailing, Facebook Ads, contest, Native Ads : Outbrain/Taboola) - KPI reportings (Traffic, CPC, ad spend, cost per unique visitor...) - Optimizations | Analysis (AT Internet) | Pros/Cons Raising traffic on Le Monde website to developing site-centic & user-centric audiences on all devices - Daily management of the paid audience acquisition campaigns (emailing, Facebook Ads, contest, Native Ads : Outbrain/Taboola) - KPI reportings (Traffic, CPC, ad spend, cost per unique visitor...) - Optimizations | Analysis (AT Internet) | Pros/Cons

SEA Acquisition Assistant

• Oct 2014 - Jan 2015

Monitoring and consolidating Google Ads Search campaigns performances for the following brands : Promovacances & PartirPasCher - KPI optimization (CPA, QS, CTR, Impression rate...) | Search Query - Analysis | Daily follow-up (Google Analytics, in-house tool) - Management of the Promovacances locations indexing on Tripadvisor Monitoring and consolidating Google Ads Search campaigns performances for the following brands : Promovacances & PartirPasCher - KPI optimization (CPA, QS, CTR, Impression rate...) | Search Query - Analysis | Daily follow-up (Google Analytics, in-house tool) - Management of the Promovacances locations indexing on Tripadvisor

Webmarketing Assistant

• Jan 2014 - Jul 2014

Managing Fabuleos cashback website (content optimization, advertisers spotlight) - Publisher affiliate program, new partnership researches (CPA & CPL compensation) - Daily follow-up results (sales validation) Managing Fabuleos cashback website (content optimization, advertisers spotlight) - Publisher affiliate program, new partnership researches (CPA & CPL compensation) - Daily follow-up results (sales validation)

Webmaster

• Apr 2013 - Jul 2013

Managing Back & Front Office of the Laboutiquederic.com ecommerce website (CMS : Prestashop) - Web development : HTML/CSS/PHP.. | SEO Optimisation | Web integration | Web content | Emailing - Technology watch | Create technical supports Managing Back & Front Office of the Laboutiquederic.com ecommerce website (CMS : Prestashop) - Web development : HTML/CSS/PHP.. | SEO Optimisation | Web integration | Web content | Emailing - Technology watch | Create technical supports

IT Developer

• Apr 2012 - Jun 2012

Development of the wireless communication program for home automation using Zigbee - C & Java languages | R&D skills Development of the wireless communication program for home automation using Zigbee - C & Java languages | R&D skills