Experience

Patties Foods Pty Ltd

• Australia
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Global Head Of Digital

  • Sep 2022 - Present

• Head Of Digital

  • Jul 2017 - Sep 2022

  Patties' Digital vision is to accelerate growth and drive value through a focus on customers, world-class capabilities, and a holistic transformation. Driven by passion and purpose, I constantly reshape the enterprise Digital agenda at Patties. As the Lead for Social and Digital Innovation I am instrumental in driving change and implementing Patties Digital strategy in the focus areas of innovation, automation, NPD, eCommerce, Social and Omni-channel marketing. In partnership with the GM, Marketing & Innovation, I continue to build and refine the enterprise’s Digital agenda. Key objectives for the role include digital thought leadership and strategic execution of major components of the global digital strategy. This requires partnering with both senior business and technology stakeholders. The role’s remit is global and across all business lines.◾ Orchestrate the Global Digital Media Strategy for Four'N Twenty in USA & Asian Markets. ◾ Driving Digital Transformation across the business◾ Strategic leadership and be hands-on in developing our Interactive strategy to extract more value from commercial relationships. This covers strategy, human-centred design, consumer applications, marketing, online commerce, and content solutions.◾ Promote digital leadership and industry/horizontal offerings through proactive market engagement and by contributing as a thought leader through social channels and at Internal events.◾ Managing all brands in a Digital capacity which include Four'N Twenty USA & the Philadelphia Sixers Partnership. Develop, foster and maintain mutually beneficial client relationships and strategic partnerships in line with Patties values. ◾ Initiate integration of new functionality across platforms and introduce new technologies to the company. ◾ Educate multifunctional team members on digital trends, business impact and relevant innovations.



Soundkraft Records

• Australia
• Musicians
• 1 - 100 Employee

• Managing Partner

  • Jan 2009 - Jul 2017

  Visual, interaction design and information architecture User experience focused, digital brand strategy and development Web site growth and overarching brand strategy. Responsible for deploying a wide range of interactive properties & art direction. Visual, interaction design and information architecture User experience focused, digital brand strategy and development Web site growth and overarching brand strategy. Responsible for deploying a wide range of interactive properties & art direction.



Adctiv

• France
• Motor Vehicle Manufacturing

• Senior Digital Marketing Specialist

  • Nov 2016 - Jun 2017

  1. Responsible for development of the organisational Digital Media Strategy, Online Brand Development coinciding with Interactive Commerce & the Creative process. 2. Providing strategic leadership and guidance to the team and key stakeholders, ensuring business initiatives are being executed and digital interests are understood. 3. Creating, developing and implementing a creative, compelling and engaging Digital Marketing Program designed to deliver commercial objectives 4. Driving the development and smooth execution of digital channel strategies, with ownership of EDM, social media, paid advertising (display, SEM, & paid social), and website creative 5. Managing annual digital marketing expenditure 6. Provision of and coordination of digital content management across multiple platforms 7. Development of the organisational Affiliate Marketing & Content Marketing Strategy.



Aminoactive Australia Pty Ltd

• Australia
• Wellness and Fitness Services
• 1 - 100 Employee

• Digital Communications Manager

  • Apr 2013 - Aug 2016

  Developed and delivered innovative proposals to capture both account growth and new business acquisition strategies specialising in Social Media Marketing & Digital Strategy. I managed six brands across 18 social channels focussing on social media, digital strategy and community management.I advise our management/leadership team on content ideation and creation, in-depth reporting across brands and platforms and campaign specific strategy for various content marketing campaigns With strengths in: Project management Shaping appropriate online, digital solutions and engagement strategies Promote continual strategic improvement and a culture of innovation, excellence and accountability via our social & digital platforms. I was also responsible for development of the organisational Digital Media Strategy, Online Brand Development coinciding with Interactive Commerce & the creative process.



SME360

• Indonesia
• Business Consulting and Services

• Digital Media & Online Strategy Manager

  • May 2011 - Apr 2013

  •Oversee online content development to ensure that it is accurate, timely, engaging and integrated with the business messaging, style, culture and design •Developed the online/social media strategy to best meet business objectives, achieve yearly lead targets and increase conversion •Identified cross-pollination opportunities with digital and social media specialists across the industry. •Driving online initiatives that communicate effectively and directly with the customer to encourage engagement and interaction. • Advised & assisted executive team with ongoing digital strategy – social media, asset management & marketing • Developed & managed content partnerships with rights holders and external parties •Promotion & strategy surrounding Australia's first Live timing iPhone app for triathlons



Dental Health Services Victoria

• Australia
• Hospitals and Health Care
• 100 - 200 Employee

• Media & Communications Officer

  • Dec 2010 - May 2011

  • Managed media relations for DHSV including media monitoring. media enquiries, preparing media releases and providing ongoing advice to key DHSV personnel • Worked with and advised DHSV management on ways to manage internal and external issues likely to impact on the organisation’s reputation and employee relations. • Contributed to increasing DHSV profile through supporting DHSV participation in events for both internal and external stakeholders. This included the coordination of events such as media briefings and launches. • Manage the production of a range of publications within budget, from brief through to final copy, design and print. • Work with the health promotion team to develop community education and awareness-raising programs to increase the profile of oral health in the community.



Glenvale Publications

• Australia
• 1 - 100 Employee

• Editor

  • Mar 2008 - May 2010

  1.Ran and edited the Auto Parts and Accessories Journal, and Golf & Sports Australia. 2.As part of my role I rendered a final editorial decision on each manuscript based on the journal priorities, other manuscripts in process and directorial considerations. I communicated directly with the design team and liaised with a variety of clients and stakeholders on a regular basis to maintain a network of client-servicing and information management repositories. 3. Design and brainstorming ideas within the organisation that involve Brand Reinforcement, Business Development and Online initiatives. 4.Facilitated the timely publication of the APA Journal - 4 issues per year on a quarterly basis (March, June, September, and December), including the publication of a bi-monthly (Golf & Sports Turf Australia). 5. Assisted with marketing initiatives at trade shows and online. 6. Facilitated a firm CRM model via EDMs and Loyalty Marketing.



Shell

• Oil and Gas
• 1 - 100 Employee

• Vendor Communications Specialist

  • Sep 2005 - Mar 2008

  • Involved in Environment associated duties with the Asset Divestment Division of Shell- This meant supervising and working within a team to update and ascertain ownership for intellectual property, maintain a repository of formal publications, draft, edit and publish corporate literature as directed, and maintain and updated communications / intellectual property policy at an enterprise level. CONTRACTS & PROCUREMENT • This role involved a series of quality checks and communication follow-ups in order to ensure compliance with corporate policies and facilitate intellectual property rights within the enterprise. • Involved in the management of the High Risk / Priority Publishing for vendors and suppliers. I personally looked into situations where the policy caused grey areas to appear. In such cases, I would also follow up the necessary paper work to ensure gaps in policy would be addressed as per my recommendations. • My team rolled out training material and also facilitated the induction of new recruits • I was responsible for business templates used for corporate and legal purposes, and also signed off literature to be published on the Shell Intranet (internal network for employees) using the Q&E Administration CMS.