Experience

Chicago Better Business Bureau

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Vice President Business Engagement and Advertising Programs

  • Sep 2020 - Present

• Director of Business Engagement and Advertising Programs

  • Jan 2019 - Aug 2020

  As Director of Business Engagement and Advertising Programs, I oversee a team of highly specialized consultative Account Managers that manage relationships with over 9,000 Accredited Businesses in Chicago and Northern Illinois. I also manage a team of Advertising Programs Specialists working with over 300+ new and renewing BBB Accredited Businesses advertising in the BBB Directory that reaches a highly specialized audience of over 5.5 million engaged consumers looking to work with trustworthy businesses. • Collaborate across all departments as a member of the leadership team to provide knowledge, insight, and partnership opportunities between all BBB departments• Oversee the r for the Account Management team performance with ongoing coaching, teaching, development, and guidance for the success of the overall team• Responsible for the daily management and growth of the Account Management and Advertising Programs team including the development, analyses and implementation of staffing, training, scheduling and reward/recognition programs

• Advertising Programs Manager

  • Jan 2018 - Dec 2018

• Digital Marketing Manager

  • Oct 2014 - Dec 2017

  I Manage the Better Business Bureau Digital Advertising Program helping Accredited Businesses increase their exposure to the millions of Chicago and Northern IL consumers who come to the BBB annually looking to work with a trusted company. Programs include sponsoring in the Accredited Business Directory with Top Banner ads, Right Rail display ads and Carousel Display Ads, in addition to managing BBB Branded Google Pay Per Click campaigns advertising BBB Trusted companies to work with in the respective industries and direct the traffic to landing pages with local advertisers. Additional sponsorship programs include Co-Branded Billboard advertising in high visibility areas throughout Chicagoland, display advertising on our bi-annual print publication reaching over 290,000 Chicagoland households, and advertising on our online newsletter with over 11,000+ subscribers. Over 300+ customers throughout Chicagoland currently participate in our digital and offline advertising program to reach new customers and generate leads. I help bring awareness to our advertising programs by calling on and emailing new and existing Accredited Businesses who maintain a positive reputation on the BBB and educate them on the benefits of advertising with the Better Business Bureau to determine if there is a fit, and I present a solution that meets their budget. I present all new and existing advertisers a strategy for success by providing insight as well as educate businesses on how to establish a positive reputation in our online directory by pro-actively ask their customers to review their company using our customer review app. I also request advertisers provide photos, a thorough description of services, coupon, etc.... to strengthen how they are represented in our online directory so a wealth of customer information is available on their BBB company Business Profile to create a positive consumer experience in our digital directory platform.

• Business Relations Specialist - Major Accounts

  • Feb 2014 - Sep 2014

  Companies join the Better Business Bureau for our inbound marketing programs, SEO development, and logo recognition to help them stay competitive in the marketplace, while demonstrating a reputation of trust, credibility and high quality service.By meeting the BBB Code of Business Practices companies are able to increase sales with the leads and inquiries we send them through our website, which in Northern Illinois over 60,000 people visit daily in search for trustworthy companies.



435 Digital

• Advertising Services

• Digital Marketing Consultant

  • Jul 2013 - Jan 2014

  -Custom SEO and PPC strategy for local businesses to get new customers in the door. -Google AdWords Certified.-Help local businesses improve their social media presence with social media management Help local businesses improve and manage their online reputation and review with reputation management.-I help develop custom responsive websites that are SEO friendly for businesses lacking a website or have an outdated website. -Custom SEO and PPC strategy for local businesses to get new customers in the door. -Google AdWords Certified.-Help local businesses improve their social media presence with social media management Help local businesses improve and manage their online reputation and review with reputation management.-I help develop custom responsive websites that are SEO friendly for businesses lacking a website or have an outdated website.



Ifbyphone

• United States
• Individual and Family Services

• Senior Account Executive

  • Oct 2010 - May 2013

  -I help companies determine which offline and online marketing efforts help make the phone ring to then re-allocate dollars to those resources.-I help customer service organizations and sales organizations get access to an inexpensive virtual call center solution to route calls to their team with a cloud based solution that saves money and replaces a more expensive PBX or hardware based solution.-I help lead generation firms route calls to their client base, schedule automated reports of leads their clients receive, and even record calls for quality.-I help market research firms looking to broadcast to their audience quickly where they can get them to opt in and transfer to one of their call centers to sign them up to participate in focus groups.-I also sell interactive voice response solutions, call tracking down to the keyword level, virtual call center solutions, and voice broadcasting to businesses.-I provide excellent service to all my customers and I work as a consultant in giving the best recommendation on how my company can help their business.



Media ADReach

• United States
• Advertising Services
• 1 - 100 Employee

• Founder / Merketing Consultant

  • Feb 2010 - Oct 2010

  As a media consultant at Media ADReach, my top priority is my client. The way I accomplish this is by providing excellent service, understanding the client’s goals and initiatives and creating and implementing an effective media strategy to accomplish their goals. I use my expertise in understanding the ever changing media landscape and how that will help my client reach a new customer base, create or develop their brand, or find a star candidate for employment. Media ADReach focuses on establishing strategic partnerships that are results driven, cost effective, and help clients reach optimal return on investment. We work with top search engines, websites, search engine optimization companies, email marketing companies, job boards, job aggregators, social & professional media sites, as well as print, billboard, and television publishers to give clients options in attracting their ideal target audience based on their respective budgets. We also help clients with media strategy, media buying, brand creation and development, media management, media implementation, graphic design services, and video production services.



Gannett

• IT Services and IT Consulting
• 1 - 100 Employee

• Strategic Account Executive

  • Jul 2008 - Mar 2010

  Outside sales position focused on selling online digital media for current Gannett newspaper clients as well as National Companies headquartered in the targeted demographic. Outside sales position focused on selling online digital media for current Gannett newspaper clients as well as National Companies headquartered in the targeted demographic.



Careerbuilder.com

• United States
• Media Production

• Senior Account Executive

  • Jan 2007 - Jun 2008

• Senior Account Representative

  • May 2005 - Dec 2006