Pierre de Cérou

Project leader at Fédération des Usagers de la Bicyclette (FUB)
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Contact Information
Location
Marseille, Provence-Alpes-Côte d'Azur, France, FR
Languages
  • English Full professional proficiency
  • German Full professional proficiency
  • French Native or bilingual proficiency

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Experience

    • France
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Project leader
      • Apr 2019 - Present

      Leading and developing projects so to promote and enhance the daily use of bicycle in France such as BICYCODE & Coup de Pouce Vélo Leading and developing projects so to promote and enhance the daily use of bicycle in France such as BICYCODE & Coup de Pouce Vélo

    • IT Services and IT Consulting
    • Business and Go to Market Strategy consultant
      • Jan 2018 - Present

      I help European Startups and companies to define, implement and track the results of their business strategy. I am your expert resource on the entire value chain and for all kind of businesses. I help European Startups and companies to define, implement and track the results of their business strategy. I am your expert resource on the entire value chain and for all kind of businesses.

    • Germany
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Sales operation Manager
      • Sep 2016 - Dec 2017

      Lead of the french business unit and Key Account Management AS-Motor offers a complete range of professional lawn mowers Lead of the french business unit and Key Account Management AS-Motor offers a complete range of professional lawn mowers

    • Canada
    • Manufacturing
    • 700 & Above Employee
      • Dec 2009 - Dec 2015

      Leading all dealer direct markets: 5 brands - 5 subsidiaries - 15 commercial representatives - 550 distributors - Results: 92% increase of the turnover over 6 yearsGo To Market Strategy: - Marketing: setup and execution of the marketing and media plan - Wholesale: commercial policy – price conditions- sales actions (push & pull strategy)- Retail: enhancing the dealer value proposition with a dedicated visual merchandising plan - Internet: Co-management of e-shops with our partnersResults: 92% increase of the turnover over 6 yearsNetwork development: set up of new dealers (with selective criteria) and enhancement of the quality of service (e-learning – dealer meeting) Show less

      • Sep 2005 - Dec 2009

      Start and development of sales of the French subsidiary. 5 Brands – 3 commercial rep - 120 distributors - Turnover increase: 55% OTD Processes: set-up and improvement of all order to delivery processes and information like ETA, e-invoices, tracking… to improve the quality of serviceSales management: - Set up of the commercial policies - implementation of creative marketing & business plans for each brand- Budget and target settings + Follow-up with the team- Management of the key accounts Show less

    • France
    • Motor Vehicle Manufacturing
    • 200 - 300 Employee
    • Pricing Manager
      • Sep 2004 - Aug 2005

      Review and Set up of the worldwide pricing strategy: price structure and margin to meet budget expectations (20 000 sku) Lead a project to create an automatized reporting system in collaboration with the finance, sales and purchase department. Dashboard used by the executive committee Review and Set up of the worldwide pricing strategy: price structure and margin to meet budget expectations (20 000 sku) Lead a project to create an automatized reporting system in collaboration with the finance, sales and purchase department. Dashboard used by the executive committee

    • Sales Manager Germany
      • 2002 - 2004

      Start & development of the business activity 3 commercial representatives -520 distributors - Turnover increase : 22% - Review and Set up of a new margin structure to satisfy german market needs - Introduction and launch of products that meet German homologation laws - Improvement of the EDI processes to improve the quality of services Start & development of the business activity 3 commercial representatives -520 distributors - Turnover increase : 22% - Review and Set up of a new margin structure to satisfy german market needs - Introduction and launch of products that meet German homologation laws - Improvement of the EDI processes to improve the quality of services

    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Communication manager assistant, South-East region
      • 2001 - 2001

      Events organization: Marseille's car show – Festival de Cannes New product launch: marketing coordinator for the of the Avantime test tour. Events organization: Marseille's car show – Festival de Cannes New product launch: marketing coordinator for the of the Avantime test tour.

Education

  • EM Strasbourg Business School
    Master's degree, Marketing and trade
    1996 - 2001
  • IRCE - La Parenthèse Stratégique des Dirigeants
    Formation en création d'entreprise - Parcours Créer
  • Universität Mannheim
    Master's degree, European Master of Business Science
    1999 - 2000

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