Experience

Room 422

• United States
• Design Services
• 1 - 100 Employee

• Director of Operations at Room 422

  • Jan 2018 - Present

  • Design, create, market, sell + ship dorm room bedding to college students across the country• Organize, promote + travel for the annual road trip hosting pop up shows in 30+ cities a season• Created + executed the inaugural Campus Ambassador Program; interviewed, selected + managed 30+ individuals over thecountry that promoted the brand on their college + high school campuses. This program generated over $20,000 in sales• Started + managed a representative program with six reps. The first program brought in $15,000+• Manage the creative content + inventory on the website platform• Assist hundreds of customers in designing their dorm room• Oversee the intern role + monitor the success of the individual• Serve as a customer service representative

• Marketing Director

  • Jan 2017 - Jan 2018

  • Content creation + execution for all social media platforms (Instagram, Facebook + Mailchimp)• Website content management• Curate annual catalogs + other promotional material to increase brand awareness• Craft marketing materials specific to road trip travel including Facebook events, evites, flyers + invitations• Schedule + execute annual photography sessions to capture all Room 422 products• Foster relationships with store owners who showed interest in carrying the Room 422 line



LeadAbroad

• United States
• Higher Education
• 1 - 100 Employee

• Student Relationship Manager

  • May 2014 - Aug 2016

  •Actively promote, recruit, and work alongside prospective students and their families that are interested in LeadAbroad’s international study abroad programs through strategic marketing and relationship development.•Create, develop, and implement the social media campaigns, via Instagram, Facebook, Snapchat, and blog posts, of over 120 students participating in LeadAbroad to build brand continuity across platforms. •Institute creative standards for visual marketing and branding through social media platforms for students.•Serve as a liaison between 360 sorority presidents from over 30 universities to schedule chapter announcements to build brand awareness as well as market LeadAbroad on campuses nationwide to further recruitment efforts.•Create and provide structured guidelines for each of the 360 chapters as well as the utilization of Campus Ambassadors to follow when disseminating information on LeadAbroad.•Meet with prospective students interested in LeadAbroad trips from the marketing and branding efforts to determine the trip their personality, area of study, and interests best fit based on professional experience.•Planned and executed Diplomacy Day, an event on the University of Georgia campus, to bring together 40 campus organizations to learn about leadership and create top of mind awareness for LeadAbroad.•Oversaw logistics for the planning and implementation of the Community Leader Retreat, where 25 Campus Ambassadors were introduced to the LeadAbroad brand as well as how they can affect change in students’ lives.•Directly responsible for leading transformative experiences to countries abroad, like Greece and South Africa, throughout the summer months, including working with local vendors, teaching, and supervising approximately 60 students.

• Regional Manager/Intern

  • Aug 2013 - May 2014

  Regional Manager•Recruited prospective students who wanted to participate in the LeadAbroad study abroad programs.•Marketed the programs to various organizations on campus via print collateral and weekly announcements.Intern•Responsible for facilitating a leadership and service centered study abroad experience for the students who participated in the program in Cape Town, South Africa.



National Panhellenic Conference Inc.

• United States
• Higher Education
• 100 - 200 Employee

• Panhellenic President

  • Jan 2013 - Dec 2013

  • Maintained overall responsibility for the operations of the Panhellenic Executive Board as well as the 17 sororities comprised of 3,900 women • Oversaw the recruitment process of 1,400 potential new members, which included conducting chapter visits, facilitating schedule changes, running daily ICS numbers with the Director of Recruitment, and participating in judicial mediations for recruitment infractions• Served as the official representative of the Panhellenic Council, while acting as a student leader on the Student Life Advisory Council and the Dean of Students Advisory Board• Aided in the growth of the UGA Food Pantry, a student-run food service aiding students, faculty, and staff in need through a non-judgmental and anonymous process• Served on the search committee for the new President of UGA, Jere Morehead

• Director of Public Relations

  • Jan 2012 - Dec 2012

  •Planned and executed “The Pointer,” a publication about the Panhellenic community designed to teach and assist the 1,400 potential new members going through Recruitment about the process.•Managed and disseminated the monthly calendar of events for the Panhellenic Council, while also acting as the primary communications liaison for the council in regards to all media and marketing outlets.•Overhauled the Panhellenic Council website to make it more user friendly, modern, and efficient.•Crafted the monthly “In the Know” publication on campus for each sorority to distribute throughout the sorority houses to keep members apprised of current events.•Utilized communication skills by posting pertinent information for the council to the blog, Twitter, and website.•Attended and documented the weekly philanthropy events for all 17 chapters on campus.



guide2athens

• United States
• Advertising Services
• 1 - 100 Employee

• Intern

  • Aug 2011 - Aug 2013

  guide2athens is a magazine designed to highlight the best local and independent businesses in the Athens, GA area through website, social media and print to help locals and visitors navigate all that the Classic City has to offer.-Acted as marketing partner to small business clients in Athens by writing and editing copy, brainstorming features, coming up with creative promotions and researching relevant content for the guide2athens blog and print publication. guide2athens is a magazine designed to highlight the best local and independent businesses in the Athens, GA area through website, social media and print to help locals and visitors navigate all that the Classic City has to offer.-Acted as marketing partner to small business clients in Athens by writing and editing copy, brainstorming features, coming up with creative promotions and researching relevant content for the guide2athens blog and print publication.



Cha Cha Cha Publishing, Inc

• Intern

  • Aug 2011 - Aug 2013

  Bulldawg Illustrated - an innovative, entertaining way for Georgia fans to keep up with the best of the Red and Black between and beyond the hedges Bulldawg Illustrated is a print and online celebration of Georgia football in its unrivaled lifestyle … in-depth unique analysis, fanfare lifestyle features, recruiting, tailgate recipes, fan Q&As, historical flashbacks and statistics as well as dozens of photos of Georgia fans enjoying the festivities of those special gamedays and other UGA events. -Brainstormed various ideas to document the Bulldog lifestyle-Interviewed and photographed Bulldog fans at games between the hedges as well as other events around Athens



LeadAbroad

• United States
• Higher Education
• 1 - 100 Employee

• Campus Ambassador/Community Group Leader

  • Aug 2012 - May 2013

  •Promoted and recruited prospective students on campus to attend the LeadAbroad study abroad programs•Created innovative weekly updates and monthly student blog posts for the national LeadAbroad website Community Group Leader •Facilitated a student-led meeting twice a week of current and prospective participants of LeadAbroad to ensure a sense of community was established within its participants while abroad in South Africa •Promoted and recruited prospective students on campus to attend the LeadAbroad study abroad programs•Created innovative weekly updates and monthly student blog posts for the national LeadAbroad website Community Group Leader •Facilitated a student-led meeting twice a week of current and prospective participants of LeadAbroad to ensure a sense of community was established within its participants while abroad in South Africa