Pi Åhnberg
Brand Director at Newground Alliance- Claim this Profile
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Bio
Michael Hollesen
Pi is one of the few people I know that truly understand and instinctively embraces Total Brand Management. Her background in Consumer Insights, of course, provides her with an ideal insight into consumers and their brand motivations, but Pi also has a great ability to translate these insights into strong brand strategies. Pi is also fully on top of what is required to successfully implement these strategies, and can substantiate the growth and financial returns this will provide to the brand/company. Furthermore, it is truly inspiring and fun to work with Pi.
Michael Hollesen
Pi is one of the few people I know that truly understand and instinctively embraces Total Brand Management. Her background in Consumer Insights, of course, provides her with an ideal insight into consumers and their brand motivations, but Pi also has a great ability to translate these insights into strong brand strategies. Pi is also fully on top of what is required to successfully implement these strategies, and can substantiate the growth and financial returns this will provide to the brand/company. Furthermore, it is truly inspiring and fun to work with Pi.
Michael Hollesen
Pi is one of the few people I know that truly understand and instinctively embraces Total Brand Management. Her background in Consumer Insights, of course, provides her with an ideal insight into consumers and their brand motivations, but Pi also has a great ability to translate these insights into strong brand strategies. Pi is also fully on top of what is required to successfully implement these strategies, and can substantiate the growth and financial returns this will provide to the brand/company. Furthermore, it is truly inspiring and fun to work with Pi.
Michael Hollesen
Pi is one of the few people I know that truly understand and instinctively embraces Total Brand Management. Her background in Consumer Insights, of course, provides her with an ideal insight into consumers and their brand motivations, but Pi also has a great ability to translate these insights into strong brand strategies. Pi is also fully on top of what is required to successfully implement these strategies, and can substantiate the growth and financial returns this will provide to the brand/company. Furthermore, it is truly inspiring and fun to work with Pi.
Experience
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Newground Alliance
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Sweden
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Business Consulting and Services
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1 - 100 Employee
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Brand Director
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May 2015 - Present
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SAS (Scandinavian Airlines)
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Hospitals and Health Care
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1 - 100 Employee
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Global Brand Management
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May 2015 - Jun 2018
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HRM Affärsutveckling AB
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Sweden
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Human Resources Services
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1 - 100 Employee
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Brand Director and Employer Branding Consultant
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Sep 2009 - May 2015
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Director Communication
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Apr 2011 - Jan 2014
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The ABSOLUT Company Pernod Ricard
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United States
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Beverage Manufacturing
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1 - 100 Employee
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Global Brand Development ABSOLUT Vodka
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Mar 2006 - Aug 2009
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Global Consumer Insight ABSOLUT Portfolio
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Mar 2004 - Mar 2006
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VP Marketing
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Sep 1999 - Mar 2004
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NK, Nordiska kompaniet
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Consumer Goods
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100 - 200 Employee
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Head Buyer
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Jul 1998 - Aug 1999
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Canal+
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France
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Telecommunications
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Marketing Director Sports
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1995 - Jun 1999
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Account Executive
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May 1993 - Sep 1995
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Grey Group
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United States
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Advertising Services
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1 - 100 Employee
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Account Executive
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1990 - 1993
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Education
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2014 -
Stockholm School of Economics
LPU - Ledarskap genom personlig utveckling -
2008 - 2008
Harvard Business School
Executive Marketing Strategy, Exectuive Marketing Strategy -
1992 - 1993
The University of Hong Kong
Graduate School of Business, Communications and PR -
1990 - 1992
Berghs School of Communication
Reklam/Marknadsföring -
1989 - 1992
Uppsala University
Tradelaw -
1988 - 1992
Stockholms universitet
Economics and Law -
Dale Carnegie
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Frans Schartau
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Hersby Lidingö
Community
