Experience

VMED Group - Tập Đoàn VMED

• Vietnam
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Marketing Account Specialist

  • Mar 2020 - Present

  - Being in charge of managing marketing activities of Business Units in VMED Group - Proposing ideas, plans, budget for marketing activities (marketing products, trade marketing, activities of supporting sales, communication, market research). - Implementing production plan of Marketing tools for events, sponsor activities, marketing campaigns...; coordinating with in-house creative marketing team or with supplier (by cases) to ensure effectiveness and timeline of marketing deliveries to… Show more - Being in charge of managing marketing activities of Business Units in VMED Group - Proposing ideas, plans, budget for marketing activities (marketing products, trade marketing, activities of supporting sales, communication, market research). - Implementing production plan of Marketing tools for events, sponsor activities, marketing campaigns...; coordinating with in-house creative marketing team or with supplier (by cases) to ensure effectiveness and timeline of marketing deliveries to business units - Being responsible for progress, KPIs of marketing activities in business units - Proposing ideas and plans to improve customer experience. - Implementing brand building activities of the corporation, products and brands of its subsidiaries. - Supporting brand team inpress relations activities of the business. Show less - Being in charge of managing marketing activities of Business Units in VMED Group - Proposing ideas, plans, budget for marketing activities (marketing products, trade marketing, activities of supporting sales, communication, market research). - Implementing production plan of Marketing tools for events, sponsor activities, marketing campaigns...; coordinating with in-house creative marketing team or with supplier (by cases) to ensure effectiveness and timeline of marketing deliveries to… Show more - Being in charge of managing marketing activities of Business Units in VMED Group - Proposing ideas, plans, budget for marketing activities (marketing products, trade marketing, activities of supporting sales, communication, market research). - Implementing production plan of Marketing tools for events, sponsor activities, marketing campaigns...; coordinating with in-house creative marketing team or with supplier (by cases) to ensure effectiveness and timeline of marketing deliveries to business units - Being responsible for progress, KPIs of marketing activities in business units - Proposing ideas and plans to improve customer experience. - Implementing brand building activities of the corporation, products and brands of its subsidiaries. - Supporting brand team inpress relations activities of the business. Show less



VSTV (K+) - foreign joint-venture in Pay-TV business in Vietnam

• Advertising Specialist

  • Sep 2018 - Apr 2019

  - Making proposal of advertising on K+ Channels for clients - Controlling advertising inventory of K+ Channels - Planning and booking advertising schedules for brands - Developing advertising sponsorship packages - Making proposal of advertising on K+ Channels for clients - Controlling advertising inventory of K+ Channels - Planning and booking advertising schedules for brands - Developing advertising sponsorship packages



Daehong Communications

• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • Apr 2018 - Sep 2018

  - Leading projects and managing communications plans, budgets - Accountable for developing the clients’ strategic program, finalizing program activity and budget - Developing and executing PR & Social Media plans - Monitoring, supporting and giving advice on multiple project execution to meet the expected revenue and ensure the highest standard of the account services in terms of client service - Developing and maintaining good and professional working relationships with clients… Show more - Leading projects and managing communications plans, budgets - Accountable for developing the clients’ strategic program, finalizing program activity and budget - Developing and executing PR & Social Media plans - Monitoring, supporting and giving advice on multiple project execution to meet the expected revenue and ensure the highest standard of the account services in terms of client service - Developing and maintaining good and professional working relationships with clients, the media – including local and national newspapers, trade magazines, radio, and television, other channels – and company’s spokespeople (Main clients: Lotte Mart - Speed L project, Lotteria, aT- K-Food Fair 2018) Show less - Leading projects and managing communications plans, budgets - Accountable for developing the clients’ strategic program, finalizing program activity and budget - Developing and executing PR & Social Media plans - Monitoring, supporting and giving advice on multiple project execution to meet the expected revenue and ensure the highest standard of the account services in terms of client service - Developing and maintaining good and professional working relationships with clients… Show more - Leading projects and managing communications plans, budgets - Accountable for developing the clients’ strategic program, finalizing program activity and budget - Developing and executing PR & Social Media plans - Monitoring, supporting and giving advice on multiple project execution to meet the expected revenue and ensure the highest standard of the account services in terms of client service - Developing and maintaining good and professional working relationships with clients, the media – including local and national newspapers, trade magazines, radio, and television, other channels – and company’s spokespeople (Main clients: Lotte Mart - Speed L project, Lotteria, aT- K-Food Fair 2018) Show less



TVplus Advertising

• Media Production
• 1 - 100 Employee

• Media Planning Manager

  • Jan 2016 - Mar 2018

  - Building and consulting communication strategic plan for the enterprises and OrganizationsFeatured projects: Calofic (Neptune, Meizan, Simply, Kiddy), Micoem, Calosure, Vifon, Mobifone, Vinaphone, Viettel, MB Bank, BIDV, Seabank, Habeco, Splendora, Gamuda Land, Tan Hoang Minh, Korea Tourism Organization, World Health Organization, Everon,...) - Making proposal plans and pitching with clients; Cooperating with other related teams to brainstorm and create proposal based on media brief. -… Show more - Building and consulting communication strategic plan for the enterprises and OrganizationsFeatured projects: Calofic (Neptune, Meizan, Simply, Kiddy), Micoem, Calosure, Vifon, Mobifone, Vinaphone, Viettel, MB Bank, BIDV, Seabank, Habeco, Splendora, Gamuda Land, Tan Hoang Minh, Korea Tourism Organization, World Health Organization, Everon,...) - Making proposal plans and pitching with clients; Cooperating with other related teams to brainstorm and create proposal based on media brief. - Consulting strategy & tactic for advertising activities of brands - Building relationships with media owners, media agencies and clients - Monitoring and reporting effectiveness of advertising campaign - Analysing advertising market and forecasting media trend - Cooperating with media owner in implementing advertising campaign - Contacting for market research activities to Kantar Media (TNS), taking responsible for providing data of advertising expenditure, target audience measurement, media habit survey - Managing and controlling quality of planning team, improving processes and quality of media services

• Senior Media Planner

  • Apr 2011 - Dec 2015

  - Building and consulting communication strategic plan for the enterprises and OrganizationsFeatured projects: Calofic (Neptune, Meizan, Simply, Kiddy), Micoem, Calosure, Vifon, Mobifone, Vinaphone, Viettel, MB Bank, BIDV, Seabank, Habeco, Splendora, Gamuda Land, Tan Hoang Minh, Korea Tourism Organization, World Health Organization, Everon,...) - Making proposal plans and pitching with clients; Cooperating with other related teams to brainstorm and create proposal based on media brief. -… Show more - Building and consulting communication strategic plan for the enterprises and OrganizationsFeatured projects: Calofic (Neptune, Meizan, Simply, Kiddy), Micoem, Calosure, Vifon, Mobifone, Vinaphone, Viettel, MB Bank, BIDV, Seabank, Habeco, Splendora, Gamuda Land, Tan Hoang Minh, Korea Tourism Organization, World Health Organization, Everon,...) - Making proposal plans and pitching with clients; Cooperating with other related teams to brainstorm and create proposal based on media brief. - Consulting strategy & tactic for advertising activities of brands - Building relationships with media owners, media agencies and clients - Monitoring and reporting effectiveness of advertising campaign - Analysing advertising market and forecasting media trend - Cooperating with media owner in implementing advertising campaign - Contacting for market research activities to Kantar Media (TNS), taking responsible for providing data of advertising expenditure, target audience measurement, media habit survey



Nha Nam Publishing House

• Communication Trainee

  • Oct 2010 - Mar 2011

  Supplying clients’ orders, Planning sale promotion project in publishing, Organizing Nha Nam’ event Supplying clients’ orders, Planning sale promotion project in publishing, Organizing Nha Nam’ event