Experience

Sheraton Petaling Jaya Hotel

• Malaysia
• Hospitality
• 1 - 100 Employee

• Director of Marketing Communications

  • Jan 2022 - Present



Colus Sdn Bhd

• Selangor, Malaysia

• Brand Strategist & Program Facilitator

  • Dec 2020 - Jan 2022



Best Western i-City Shah Alam

• Malaysia
• Hospitality
• 1 - 100 Employee

• Brand Manager

  • Sep 2018 - Dec 2020

  Marketing & Communications - Develops annual marketing & Communications promotional calendar - Prepares annual Marketing and Communications calendar - Maintain updated database and supports operational departmental database. - Monitor hotel’s social media platforms and hotel website - Solicit partnership oppportunities for Partnership Events to increase exposure of hotel in F&B, caterings and rooms - Solicit leads from media publications or related parties to assist with hotel’s revenue objectives - Arranging press interviews and conferences for all related happenings and activities of the hotel - Organize hotel CSR projects - Develops and maintains media contacts and acts as hotel’s liason with media to promote good publicity and counteract bad publicity. - Compiles and maintains an up to date and comprehensive media list. - Distributes press releases to targeted media. - Planning and execution of all communications and media actions on all channels, including online and social media. - Coordinates and executes production of all hotel’s printed and in house communication materials. - Leads the marketing and graphic design team to achieve marketing & communication department’s goals Brand Culture - Development and implementation of Best Western i-City Shah Alam’s brand identity and culture ; shaping Best Western i-City associates’ personality traits, WEATBW - Communicating the company’s brand values and training associates to live and breath the brand. Quarterly staff training for existing staff and new recruits during orientation on hotel’s brand culture. - Planning and execution of hotel’s brand strategy planning , including the setting of hotel’s guidelines, standard greetings of each department, hotel lingo, brand vision and value proposition for short as well as long term - Ensuring that all hotel associates adhere to and practice hotel’s brand culture and that service standards do not fall short. Show less



Ramada Suites by Wyndham Kuala Lumpur City Centre

• Malaysia
• Hospitality
• 1 - 100 Employee

• Manager, Marketing Communications

  • Mar 2018 - Sep 2018

  - Develops annual Marketing & Communications Plan - Prepares annual Communication goals and budgets as outlined in the hotel’s Marketing & Communications Plan - Maintain update data base and support operational department with their respective departmental data base. - Maintain an up to date & relevant Social Media calendar, targeting key events around hotel, festive holidays, school holidays and other local & international holidays. - Monitor hotel social media sites and sites effecting the hotel image - Solicit opportunity for Partnership events to increase exposure of hotel in F&B, catering and Rooms. - Solicit leads from media publications or related parties to assist with hotel revenue objectives - Arranging press interviews and conferences for all related activities and happenings in the hotel - Develops and maintains media contacts and acts as hotel’s liaison with media to promote good publicity and counteract bad publicity. - Complies and maintains an up to date and comprehensive list of media. - Distributes press releases to appropriate targeted media. - Regularly updates department heads and staff on promotional activities within the hotel. - Coordinates hotel sponsored events and community relations activities. - Compiles press articles and maintains files. - Supervises on pictures of media events, VIP arrivals and etc. - Ensure all hotel’s Social Media sites carries hotel’s current Rooms and F&B promotions. Hotel’s social media sites include: Facebook / Instagram / Linked / Ramada KLCC website Collaterals & Direct Marketing - Coordinates and executes production of all printed material in-house, in accordance with the corporate brand guidelines. - Controls quantities and inventory of all collateral items. - Supervises the in-house graphic designs. - Work alongside the Group marketing Director to Coordinate and execute publication of Hotel’s e newsletter. - Plans and executes all mailing activities. Show less



The BIG Group, Malaysia

• Malaysia
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Manager

  • Aug 2017 - Feb 2018

  - Develop and implement marketing plans, including promotional calendars and other marketing projects - Develop and manage marketing budgets - Develop sales forecasting and product branding plans - Monitor costs and budgets - Negotiate with media partners to gurantee advantageous contracts - Work with sales operations team on brand initiatives - Development of Marketing Collaterals for all brands - Oversee the development or company’s website and email (EDM) marketing programs to customers - Tie up with corporate partners i.e. banks to assist in achieving brands’sales KPI Show less



Dorsett Grand Subang

• Subang Jaya Selangor

• Marketing Communications Manager

  • Mar 2016 - Jul 2017

  Plans, directs, controls, coordinates and participates in all communications activities. Promote and maintain good communications in order to build and maintain the prestigious image of the hotel. Core Competencies : Media Relations, Public Relations,Advertising, Collaterals & Direct Mailing,Promotions , Social Media -Develop annual Communication Plan -Prepare annual Communication goals and budgets as outlined in hotel's Marketing Plan -Achieve marketing and sales operational objectives by contributing marketing and recommendations to strategic pans and reviews; preparing and completing action plans; implementing production, productivity, quality and customer-service standards; resolving problems; completing audits;identifying trends, determining system improvements; implementing change. -Solicit opportunity for Partnership events to increase exposure of hotel in F&B, catering and Rooms. -Arranging press interviews and conferences for all related activities and happenings of the hotel. -Supervise and direct photography for advertising purpose -Maximize advertising budget by ensuring that the hotel's creative messages and media activities are in line with that of Group Corporate. -Coordinate and execute production of all printed material in-house -Coordinate and supervise the production and quality of all posters, display and signage of the hotel areas. -Coordinate and execute publication of Hotel's newsletter (s) -Develop and maintain media contacts,plans press conferences and other press activities. Acts as hotel's liaison with media to promote good publicity and counteract bad publicity. -Supervise the Communications and Art Departments. -Coordinate hotel sponsored events and community relations activities. Show less



Montfort Boys Town

• Shah Alam Selangor

• Manager, Partnership Relations

  • Apr 2014 - Jun 2015

  - Plan and organize fundraising projects / events to raise funds for the day to day operational cost of the institution - Source for student sponsorship and scholarship from corporate companies - Writing sponsorship request letters and seek for grants from Corporate nd potential donors. - Liaise with members of the press and media for media coverage in all events. - Prepare contents for quarterly newsletters and liaise with the Graphic Design department on newsletter design and layout. - Handling direct mailing to current donors and sourcing for new database. Database management i.e. updating current donor database and ensuring that all donors receive newsletters and are kept informed of current projects. Show less



Electronic Media Airtime Services Sdn Bhd

• Petaling Jaya

• Sales Manager

  • Dec 2012 - Jan 2014

  Head the Business Development department - Secure new business to achieve monthly sales target - Servicing of client account and maintain good rapport with advertisers - Formulate new promotional campaigns to recruit new members/registered users - Monitor numbers of new subscribers through marketing campaigns on a weekly basis - Preparation of monthly sales reports for management meeting - Strategize with Management on action plans to bring in more revenue / increase viewership Head the Business Development department - Secure new business to achieve monthly sales target - Servicing of client account and maintain good rapport with advertisers - Formulate new promotional campaigns to recruit new members/registered users - Monitor numbers of new subscribers through marketing campaigns on a weekly basis - Preparation of monthly sales reports for management meeting - Strategize with Management on action plans to bring in more revenue / increase viewership



Inovatif Media Asia Sdn Bhd

• Book and Periodical Publishing
• 1 - 100 Employee

• Sales & Marketing Manager

  • Apr 2011 - Nov 2012

  -Head Business Development and drive sales team to ensure monthly sales target is achieved. -Develop new business as well as service existing clientele. -Organize joint events with clients and also company s’ in house events. (events i.e. yearly Golf Tournament, Golf Clinics, CEO Round Table Talk ) -Liaise with Press & Media for events i.e. preparation of Press Invites & Press Release -Acquire sponsorship (cash & kind) from corporate companies and clients for in-house and joint events. -Work very closely with Circulations Department to create activities to keep magazine subscribers interactive with the magazine -Handling of email / SMS blast to subscribers for events and also the magazine’s latest developments. Show less



Edipresse Malaysia Sdn Bhd

• Kuala Lumpur, Malaysia

• Advertising Manager

  • Aug 2009 - Apr 2010

  - Achieve Sales Target - Develop new accounts and maintain existing accounts in ensuring that clients continue to advertise and are kept aware of Tatler’s latest developments. - Organize events for clients and maintain good rapport. Preparation of business proposals as well coordinate with different departments for client’s photo shoot and liaise with editorial department in ensuring that individual clients get sufficient editorial support. - Achieve Sales Target - Develop new accounts and maintain existing accounts in ensuring that clients continue to advertise and are kept aware of Tatler’s latest developments. - Organize events for clients and maintain good rapport. Preparation of business proposals as well coordinate with different departments for client’s photo shoot and liaise with editorial department in ensuring that individual clients get sufficient editorial support.



Phillip Wain (M) Sdn Bhd

• Kuala Lumpur, Malaysia

• Public Relations and Marketing Manager

  • Jan 2008 - May 2009

  - Head the PR & Marketing department of Phillip Wain. Plan and execute marketing & promotional campaigns for company brand exposure. Organize in-house activities for members. - Formulate yearly and monthly marketing activities & advertising plan. - Monitor numbers of new members recruited through marketing campaigns on a weekly basis - Prepare marketing reports for weekly meetings and track competitors’ current promotions and performance. - Develop marketing & promotional collaterals for new and existing company packages i.e. leaflets, flyers, point-of-sales materials. - Liaise with suppliers on the development of premium items for company events, promotions and monitor distribution of premium items to different departments / clubs. - Designing the theme for club decoration according to promotions and festive seasons. - Maintain close contact with member of the press and media. - Organize press conference and launches for company’s new treatments. - Preparation of press release for new promotions and events of Phillip Wain and ensuring the company’s news are hughlighted to the public through newspaper & magazine write ups. - Formulate new promotional campaigns to recuirt new members - Liaise with advertising agencies on company’s marketing direction. - Handling member’s complains and in-house correspondence through electronic data mail and quarterly newsletters and SMS. - Formulate loyalty programs for existing members - Prepare newsletter and website contents. Show less



Midah Hotel Kuala Lumpur

• Kuala Lumpur, Malaysia

• Public Relations Manager

  • Aug 2006 - Dec 2007

  - Maintain an outgoing contact with the press and media to develope an atmosphere of mutual appreciation. - To formulate ad-hoc, monthly and yearly advertising plans. This includes above the line advertising (billboard, print and electronic) and below the line (postcards, mailers, banners and signboards) - Development of marketing & promotional collaterals for hotel promotions. - Write press releases for all new promotions and happppenings of the hotel. Ensuring that all press releases are distributed to press and media and that the hotel promotions are featured in the respective publications. - Organize and co-ordinate photography sessions pertaining to hotel related matter - Plan and execute varius types of public relation activities i.e. point-of-sale, events, hotel chat, consumer appreciation programs and social responsibility activities. - Handling guest complains. Show less