Phyllis Sakinofsky

Strategic Communications Manager at Parenting Research Centre
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Contact Information
us****@****om
(386) 825-5501
Location
Randwick, New South Wales, Australia, AU

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Phyllis is a seasoned communications professional whose commitment to excellence is second to none. She brings energy, original thought, intellectual rigour, human interest & eloquence to her craft. Always thoughtful, personable & professional in her dealings with stakeholders, she has a natural ability to build rapport & trust with people. It was a privilege to work with her.

Anooshka Niles

Phyllis was my tutor for two of the subjects I studied at university. She was a fantastic and engaging teacher, who made the curriculum very enjoyable. She taught the curriculum in a very practical way and I ended up winning an award for one of the subjects thanks to all her encouragement and excellent teaching method.

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Experience

    • Australia
    • Research
    • 1 - 100 Employee
    • Strategic Communications Manager
      • Oct 2022 - Present

    • Australia
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Editing Services Manager
      • Jan 2022 - Jul 2022

    • Media and External Stakeholder Engagement
      • Oct 2017 - Jul 2022

    • Australia
    • Insurance
    • 700 & Above Employee
    • Communications Specialist
      • Jul 2019 - Jan 2022

    • Communication & Media Manager
      • Jan 2016 - Oct 2017

      I'm responsible for an awesome team - design, digital content & media management - proactive & reactive. And all things communication. We work closely with the fundraisers at Vinnies as well as our vollies, shoppers, members, social justice advocates and, of course, staff. I'm responsible for an awesome team - design, digital content & media management - proactive & reactive. And all things communication. We work closely with the fundraisers at Vinnies as well as our vollies, shoppers, members, social justice advocates and, of course, staff.

    • Australia
    • Higher Education
    • 700 & Above Employee
    • Lecturer
      • Feb 2012 - Feb 2015

      Lecturer and convenor of Public Relations, part of the Media, Music, Communication, Cultural Studies Dept in the Faculty of Arts. I have also convened the Media Internship program and have built excellent relationships between the university and industry and community organisations. Lecturer and convenor of Public Relations, part of the Media, Music, Communication, Cultural Studies Dept in the Faculty of Arts. I have also convened the Media Internship program and have built excellent relationships between the university and industry and community organisations.

    • Senior Media Liaison Officer
      • Jul 2011 - Feb 2012

    • Senior Media Advisor
      • Oct 2007 - Mar 2011

      Employed by former NSW Minister for the State Plan and for Community Services, and previously Minister for Fair Trading, Youth, Women and Volunteering. Overview: I was responsible for media liaison, preparing media strategies and releases, holding press conferences and events, crisis management, liaison with Premier's Office, agencies and stakeholders. I managed the statewide media for two major crises - the collapse of a home building company that affected thousands of consumers and the recall of a toy that had the potential to cause serious illness among children. I played a leadership role in the successful management of media and communications was a core element in the development and implementation of a strategy to transform the media's treatment of child protection issues.

    • Media & Communications Officer
      • Jan 2006 - Sep 2007

      Overview: Responsible for all media liaison, drafting media releases and working with the offices of the Ministers for Fair Trading and Commerce. This involved working closely with Louise Sylvan, former Deputy Chair ACCC, on setting up a national scam awareness campaign, and coordinating the media for consumer education campaigns across NSW. Overview: Responsible for all media liaison, drafting media releases and working with the offices of the Ministers for Fair Trading and Commerce. This involved working closely with Louise Sylvan, former Deputy Chair ACCC, on setting up a national scam awareness campaign, and coordinating the media for consumer education campaigns across NSW.

    • Marketing & Communication Manager
      • Nov 2000 - Aug 2005

      Overview: I headed up the Marketing & Communication Unit which covers media, events and conferences, website management, internal communication, sponsorships and public relations. The LGSA is the peak body representing all 152 local councils in NSW. It is a multi-faceted association with a broad range of stakeholders with varying communication needs and local issues to be addressed, from rural and regional shires through to large metropolitan councils. Achievements: The organisation is responsible for statewide communication strategies and issues management and I was responsible for numerous successful projects including: The corporate rebranding of the organisation in 2002, ensuring that the contemporary brand was reflected in all collateral and that the values of the new entity were promoted through a variety of media Enhancing the networks of events officers and PR practitioners at NSW councils Developing the local government excellence in communication awards Producing a website to enhance the capabilities of councils and schools to work together on projects on sustainability. This involved establishing partnerships with the Faculty of the Built Environment, UNSW, the Powerhouse Museum, Landcom, Green Power, government departments and councils. The website was endorsed by the United Nations Decade of Education for Sustainable Development. Managing many conferences (for up to 700 delegates), seminars and awards evenings Working closely with many Ministers' offices and Government departments Overseeing media coverage for the organisation - media releases, enquiries, monitoring.

    • Public Affairs Manager
      • Jul 1995 - Oct 2000

      The Royal Hospital for Women relocated to a new facility in June 1997. I designed and implemented a year long communication strategy. Evaluation showed that the outstanding media saturation resulted in high levels of awareness. The strategy involved a carefully targeted community relations program, as well as an internal strategy incorporating staff consultation and participation. Another element of the campaign was the re-positioning of the Hospital through the redevelopment of the corporate image and the design of a new logo. The campaign won the 1998 PRIA Golden Target Award for Community Communication.

Education

  • Macquarie University
    2009 PhD, Media and Communication
    2004 - 2009
  • University of Cape Town
    Bachelor of Arts
    -
  • University of Technology
    Masters, Communication Management
    -
  • Westerford High School
    -

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