Experience

嘉頓有限公司 The Garden Company Limited

• Hong Kong
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Senior Product Manager

  • Oct 2019 - Present

  From product manager to senior product manager From product manager to senior product manager



H.S. Chan Company Limited

• 香港特別行政區

• Product Manager

  • Oct 2013 - Jul 2019

  From Senior marketing executive to product manager Company Business coverage: Kimberly Clark, Vinda, Hearttex, Campbell, Swanson, Tena, Vileda, Lion, GP, Diamond/Reynolds film & foil, Ah Huat White Coffee, Nepia tissues & baby diapers and new brands Job descriptions: 1. Work with cross functional teams: E.g. brand headquarters, external agencies/designers, salesmen, key chain buyers, to ensure smooth execution and achieve company objectives 2. New / modified product development: Giving comments of product and packaging design; analyzing of key competitors for positioning and price setting; arranging the half year promotion plans for buyers; conducting the product presentations for salesmen, buyers and shopkeepers; POP design & production and premium gift sourcing ,etc. 3. Promotion plan (ATL & BTL): Formulating the whole year promotion schedule with budget plan for achieving the KPI; executing and monitoring the progresses, gross profit and reporting by presentations for headquarters Above the line: e.g. Social media (Facebook), KOL, website banners/print adv./bus design, cooking video/ receipe production, mail/email marketing, sponsoring programs (e.g. shopping mall activities) Below the line: e.g. display program, sampling, baby fairs, demos, discounts, redemptions, rebate,etc. 4. Presentation of business review and analysis: Splitting and comparing of sales figures by different categories and period with expenses tables to analyze the ROI; identifying the reasons of sales growth or decline and providing the solutions; estimating the opportunities for expanding the market share and threats of the growth rate in the future 5. Inventory control: Estimating the 3 months rolling sale forecasts and monitoring the shipment orders quantity; formulating the strategies to clear the stock with short expiry dates 6. Business trip with Marketing Director and Company Consultant: Visiting the factory or business meeting with brand headquarter if it is necessary