Experience

S. Khonkaen Foods Public Company Ltd.

• Thailand
• Food Production
• 1 - 100 Employee

• Senior Product Manager

  • Apr 2021 - Present

  - Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short and long term business Goal, Strategies, Action Plan, P&L and to ensure compliance and aligned with regulatory affairs - Develop NPD pipeline for short-term and long-term. - Prepare NPD proposal for product selection meeting. - Performance review each NPD and existing product for business review with cross-function and customer. - Develop effective Communication brief and plan in developing promotional materials, media and the implementation. - Activate Brand Essence and Vision. - Develop and update consumer portrait, consumer engagement funnel for product. - Contribute to development and execute strong, functionally aligned product plan. Track and monitor the performance, health and strategic alignment. Show less



CPF Group

• Thailand
• Food and Beverage Services
• 700 & Above Employee

• Department Manager

  • May 2015 - Feb 2021

  NEW PRODUCT DEVELOPMENT : - Work in collaboration with R&Ds and sales teams to develop NPD based on provided business directions. - Work closely with market research intelligence teams to generate new ideas. - Prepare material and information to develop packaging designs e.g. nutrition facts, and key drawing. - Work with food stylish to explore mood and tone for shooting menu application of NPD. BRAND MANAGEMENT : - Formulate brand strategies based on market analysis, competitors analysis, portfolio and business directions. - Define a brand key, product architecture, and channel mix. - Monitor the market on product's distributions, displays and competitive activities. - Control and evaluate A&P, an annual sales forecast and a budget preparation. TRADING : - Collaborate with trade teams and sales teams to set a price index. - Prepare proposals, product samples or mockups, and sales kits to propose to customers. - Support all activities for drive sales such as POSM, and premium for step purchases. - Monitor post launches - off-take, key success factors; did good/do better. MARKETING COMMUNICATION : - Plan 360 communications and ad briefs with big ideas to align with must-win strategies. - Work closely with creative agencies and organizers as partners to achieve goals. -Implement and conduct TVC shootings, D/H, press conferences, consumer events, and demon booths. - Formulate key visuals, packaging designs, POSM with graphic designers. - Analysz post launch campaigns. Show less



AkzoNobel

• Netherlands
• Chemical Manufacturing
• 700 & Above Employee

• Senior Brand Executive

  • Dec 2013 - Oct 2014

  - Worked cross-functional with local and regional teams to develop NPD. - Collected and analyzed competitors and activities for new opportunities. - Developed brand communications and applied regional frameworks and into local marketing frameworks - Coordinated closely with media agencies and trade marketing to design any material or POSMs - Assisted with brand manager to respond to landscape media and TVC based on optimize media buying. - Worked cross-functional with local and regional teams to develop NPD. - Collected and analyzed competitors and activities for new opportunities. - Developed brand communications and applied regional frameworks and into local marketing frameworks - Coordinated closely with media agencies and trade marketing to design any material or POSMs - Assisted with brand manager to respond to landscape media and TVC based on optimize media buying.



Siam Cement Group (SCG)

• Wholesale Building Materials
• 400 - 500 Employee

• Marketing Executive

  • May 2010 - Oct 2013

  - Planed strategies - how to reach the market by using Parelto, five force model, and SWOT analysis. - Tracked sales and monthly reported to stakeholders with KPIs. - Prepared data and presentations to propose key influencers and customer, - Leaded the brand building of Eco Plant Services Co., Ltd (subordinated SCG). - Worked cross-functional with corporate teams e.g. engineers, technical supports, R&Ds and sales teams. - Worked closely with organizers in exhibitions, booth activities, product trainings, and seminars. Show less