Phuvich Wattanaphanuchok

Avp, Customer Portfolio Management and Branch Strategic Execution at Ngern Tid Lor
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Location
Bangkok, Bangkok City, Thailand, TH

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Experience

    • Thailand
    • Financial Services
    • 200 - 300 Employee
    • Avp, Customer Portfolio Management and Branch Strategic Execution
      • Aug 2019 - Present

      Business Planning (Strategic Level) - Develop customer portfolio strategies for NTL customer (Both Loan and Insurance customer) to improve and strengthen all key portfolio measurement (Revenue, Product Holding, Productivity) in order to help business to achieve top line and bottom line commitment and aligned with company direction - Responsible for NTL customer portfolio management program, classify customer segmentation, overall campaign database management and implement new initiative program to ensure the achievement of company business goal - Branch strategic and business development plan to enhance overall branch productivity in term of business target both loan and insurance and in term if profit and loss Business Driven (Execution Level) - Collaborate closely with top level management and stakeholder to drive implementation of initiatives in order to maximize portfolio profitability - Analyze and formulate execution plan to be aligned with business strategy in part of customer portfolio management through customer life cycle framework and action to increase customer profitability - Campaign lead execution by suitable touch channel and in line with customer journey designed Show less

    • Thailand
    • Banking
    • 700 & Above Employee
    • Senior Consumer Segment Strategist
      • May 2018 - Aug 2019

      Business Planning (Strategic Level) - Develop and Implement consumer segment strategies to initiate short to long term business strategy across the value chain to establish consumer banking goal and objective to achieve the target - Coordinate with relevant parties such as Product Managers, Channel Manager etc. in offering and development of products and services that serve customers need and satisfaction as well as revenue enhancement to the bank - Define and scope Kbank customers portfolio in various segmentations in order to find suitable solutions and products to target customer groups - Collaborate with research to provide competitive landscape against competitors to ensure leading consumer business indicator and direction Business Driven (Execution Level) - Focus on consumer lending project in higher yield products and also execute through all initiatives in end-to-end process in order to stretch the banking profitability - Conduct consumer profitability and sale model analysis and provide executive plan to enhance both revenue and also return of overall consumer portfolio - Focus on alternative BA customer target and sale channel project to uplift BA penetration rate across segment (Affluent, Middle Income and Mass) Show less

    • Thailand
    • Banking
    • 700 & Above Employee
    • Senior Portfolio Manager
      • Jan 2017 - Apr 2018

      Business Planning (Strategic Level) - Develop 5 years plan with BU to establish SME banking goal and objective to achieve the target - Collaborate with Risk function to control and manage various risk indicators; bad debt, in alignment of business strategic plan and execute appropriate plan to prevent all risks Business Driven (Execution Level) - Propose new initiatives to reduce risk cost and to accelerate loan growth in the meanwhile - Conduct portfolio profitability analysis and provide recommendation to optimize risk and return of overall SME portfolio in order to achieve both portfolio quality and profitability Show less

    • Thailand
    • Banking
    • 700 & Above Employee
    • Sectorial Analyst (oil&gas and petrochemical)
      • Jan 2015 - Jan 2017

      - Main responsible in oil&gas and petrochemical business analysis minor in auto and telecom - Conduct industry analysis with forecasting model and business outlook - Analyze current issues, identify business implication to bank and construct presentation for top management - Asses changes in business dynamics and provide insights on successful business models for banking clients -Develop knowledge network with internal and external stakeholders to capture industry trend and competitive landscape - Write through-leading articles for publication both internal and external Show less

    • Thailand
    • Financial Services
    • 1 - 100 Employee
    • Senior Data Analyst (Motor Leasing)
      • Nov 2011 - May 2013

      • Assessing data from several sources to generate information for executives. • Preparing Executive reports for Management by monthly and annually. • Preparing information for several departments and other general ad hoc requests. • Monitoring all issue relate in business and financial ratio from direct competitor. • Design and development data system application and executive summary report from Business Intelligence (QlikView Application) for support cross functional team and management • Maintenance data base system (Microsoft Access, Microsoft SQL server) • Project Leader of SCAL Credit Scoring Model, Using Logistic Regression Statistic Method (Program R) to process scoring model and use the model for forecasting credit scoring. Show less

    • Singapore
    • Pharmaceutical Manufacturing
    • 500 - 600 Employee
    • Data Analyst
      • May 2011 - Oct 2011

      • Collecting and analyzing data from several source and be able to address the issues to related parties. • Preparing Quarterly Monthly and Executive reports for internal and customer use. • Preparing information for several departments and other general ad hoc requests. • Being the Owner of KPIs collecting process and be able to lead the improvement on this area • Work with all related functions to resolve on KPIs issues. • Support information/presentation of business review for Principals • Coordinate with other teams to concern for principal’s requirements. • Analyze sale growth, sale performance, market share, customer by several dimension Show less

    • Thailand
    • Wholesale Building Materials
    • 1 - 100 Employee
    • Data Analyst
      • Sep 2009 - Nov 2010

      • Collecting and analyzing data from several sources to generate information for executives. • Preparing information for several departments and other general ad hoc requests. • Developing procedures and models to ensure the accuracy and interactive with the sales department. • Analyze marketing and transactions data and forecast business trend. • Develop information system and data report management for support cross functional team. • Analyzing and monitoring the inventory turnover. • Preparing data reports. • Perform essential duties as assigned by Financial Analysis Manager. Show less

Education

  • Heriot-Watt University
    Master of Science (MSc), Supply Chain Management
    2013 - 2014
  • Thammasat University
    Bachelor of Science (BSc), Statistics
    2005 - 2008
  • Triam Udom Suksa School
    High School Diploma, Science Mathematics
    2002 - 2004
  • Bangkok Christian College School
    Secondary School Diploma
    1992 - 2001

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