Phumzile Sigonyela

Data Strategist at Brave Group
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Contact Information
us****@****om
(386) 825-5501
Location
City of Johannesburg, Gauteng, South Africa, ZA
Languages
  • English -
  • isiZulu -
  • isiXhosa -

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Credentials

  • Datorama Admin: Platform Advanced
    Salesforce
    Nov, 2022
    - Nov, 2024
  • Datorama Admin: Platform Intermediate
    Salesforce
    Aug, 2022
    - Nov, 2024
  • Datorama Admin: Platform Fundamentals
    Salesforce
    Aug, 2022
    - Nov, 2024
  • The Complete SQL Bootcamp 2022: Go from Zero to Hero
    Udemy
    Mar, 2022
    - Nov, 2024
  • Foundation in Measurement and Evaluation
    AMEC College
    Aug, 2021
    - Nov, 2024
  • Introduction to Data Studio
    Google
    Sep, 2019
    - Nov, 2024
  • Advanced Google Analytics
    Google
    Jul, 2019
    - Nov, 2024
  • Google Ads Fundamentals
    Google
    Jul, 2019
    - Nov, 2024
  • Google Analytics for Beginners
    Google
    Jul, 2019
    - Nov, 2024

Experience

  • Brave Group
    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Data Strategist
      • Mar 2023 - Present

  • dentsu SSA
    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Reporting & Visualisation Analyst
      • Aug 2022 - Mar 2023

  • Ornico
    • South Africa
    • Technology, Information and Media
    • 1 - 100 Employee
    • Senior Social Media Analyst
      • Mar 2021 - Aug 2022

      1. Carry out quantitative and qualitative research and analytics. 2. Gather, interpret and compile media evaluation reports for Ornico's social media clients. 3. Become an expert user on the latest media intelligence SaaS platforms. 4. Analyse data streams from multiple media channels to measure impact of clients' brand marketing, public relations and social media outreach campaigns. 5. Ensure the consistency, accuracy and timely delivery of all work to clients. 6. Compiling client presentations. 7. Attending client meetings. 8. Interacting with relevant departments to ensure reports are timeous, accurate and relevant. 9. Desk research on industries/clients/topics/case studies. Stay up to date with new industry and technology developments (social media monitoring/reporting). Show less

  • Digitlab
    • South Africa
    • Business Consulting and Services
    • 1 - 100 Employee
    • Junior Digital Data Analyst & Researcher
      • Jun 2019 - Mar 2021

      1. Assists in developing and implementing marketing strategies to attract customers to clients' websites, online presence and promote online products or services 2. Analyse online statistics and identifies areas to optimize online marketing performance 3. Creating monthly reports 4. Market Research 5. Creating Google Dashboards 1. Assists in developing and implementing marketing strategies to attract customers to clients' websites, online presence and promote online products or services 2. Analyse online statistics and identifies areas to optimize online marketing performance 3. Creating monthly reports 4. Market Research 5. Creating Google Dashboards

  • eNitiate Digital Content Solutions
    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Digital Copywriter
      • Dec 2017 - Apr 2019

      1. Create content for clients' social media platforms and website 2. Website SEO 3. Cover clients' events on social media 4. Community management 5. Research 6. Write digital performance reports 7. Client services. 8. Campaign Strategy. 1. Create content for clients' social media platforms and website 2. Website SEO 3. Cover clients' events on social media 4. Community management 5. Research 6. Write digital performance reports 7. Client services. 8. Campaign Strategy.

  • Africa Communications Media Group
    • South Africa
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Assistant Radio Content Producer/ Publicist
      • Oct 2017 - Nov 2017

      1. Script writing for Talking To Africa with Mimi Kalinda 2. Identified interviewees and handled logistics to the interview 3. Compiled media list 4. Send out op-ed and press releases. 1. Script writing for Talking To Africa with Mimi Kalinda 2. Identified interviewees and handled logistics to the interview 3. Compiled media list 4. Send out op-ed and press releases.

  • Flying Cows of Jozi
    • South Africa
    • Information Technology & Services
    • 1 - 100 Employee
    • Creative Strategist
      • May 2017 - Sep 2017

      1. Researching and gathering data te to develop well-informed strategic plans 2. Examining the Flying Cows of Jozi project to get to know it and understand its objectives 3. Producing cohesive and intelligent plans to bring success to campaigns 4. Identifying potential problems and devising ways to rectify them 1. Researching and gathering data te to develop well-informed strategic plans 2. Examining the Flying Cows of Jozi project to get to know it and understand its objectives 3. Producing cohesive and intelligent plans to bring success to campaigns 4. Identifying potential problems and devising ways to rectify them

  • XP SQUARED
    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Brand Ambassador
      • 2010 - 2014

      Promote Products Drive Sales Promote Products Drive Sales

Education

  • University of Johannesburg
    Bachelor’s Degree, Strategic Communication in Corporate Communication
    2015 - 2017

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