Phumelele Tshabalala
Digital Marketing Manager at Career Wise- Claim this Profile
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English Native or bilingual proficiency
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Afrikaans Native or bilingual proficiency
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Zulu Native or bilingual proficiency
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Tswana Full professional proficiency
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Sotho, Southern Full professional proficiency
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Xhosa Elementary proficiency
Topline Score
Bio
Credentials
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Content Marketing Certified
HubSpot AcademyApr, 2020- Nov, 2024 -
Social Media Certified
HubSpot AcademyApr, 2020- Nov, 2024 -
Google Analytics
GoogleJun, 2017- Nov, 2024
Experience
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Career Wise
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South Africa
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Higher Education
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1 - 100 Employee
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Digital Marketing Manager
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Aug 2020 - Present
As the digital marketing manager, I am responsible for developing, implementing and overseeing long-term digital marketing campaigns as well as short-term advertising techniques. This role requires being adept at enhancing brand awareness, driving traffic to the company’s website and generating leads. I oversee the marketing department and provide support in several areas, such as:Identifying and testing new digital platforms and tools;Copywriting; Using web analytics tools to monitor site traffic and provide insights;Optimizing marketing campaigns, including email marketing, social media and digital advertising;
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Bursary Manager
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Nov 2017 - Dec 2020
I am responsible for the overall management of the following bursaries:CMH Empowerment Trust Bursary, DSV Empowerment Trust Bursary, R & A Communications Bursary, Kumba Iron Ore Bursary, Hewlett Packard Enterprise SA Bursary.
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W.K.Kellogg Foundation Southern African Scholarship Manager
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Jul 2013 - Dec 2020
The W.K. Kellogg Foundation (WKKF), founded in 1930 as an independent, private foundation by breakfast cereal pioneer, Will Keith Kellogg, is among the largest philanthropic foundations in the United States. Guided by the belief that all children should have an equal opportunity to thrive, WKKF works with communities to create conditions for vulnerable children so they can realize their full potential in school, work and life.The Kellogg Foundation is based in Battle Creek, Michigan, and works throughout the United States and internationally, as well as with sovereign tribes. Special emphasis is paid to priority places where there are high concentrations of poverty and where children face significant barriers to success. WKKF priority places in the U.S. are in Michigan, Mississippi, New Mexico and New Orleans; and internationally, are in Mexico and Haiti.One of the projects the WKKF supports internationally is: The W.K.Kellogg Foundation Southern African Scholarship programme and I am responsible for the overall management of the project. The scholarship programme seeks to develop a cadre of leaders by awarding full scholarships to suitably qualified and financially needy applicants from Botswana, Lesotho, Malawi, Republic of South Africa (RSA) and Zimbabwe that will provide them with the education, skills and tools that will empower them to bring a new capacity to their communities through their academic credentials, leadership skills and determination to make a difference within their own and/or other disadvantaged rural communities in their country of origin.
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Project Manager: MQA Work Experience
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Feb 2011 - Jun 2013
The MQA work Experience Scheme is an MQA funded training programme which aims to assist registered students in obtaining placement within the Mining and Minerals industry for the 12 month period required for candidates to complete their National Diploma P1 and P2 semesters. The scheme also aims to provide vacation work for University students for whom vac work is a requirement for their degrees.I have been tasked with the responsibility of the overall managing the program. This includes the following:• Manage applications from the students via the institutions or walk-ins • Screen and process all applications, as well as inform successful and unsuccessful candidates in writing and prepare a work experience selection report. • Arrange placement of learners with MQA host companies and ensure placement of all MQA bursary holders in the scheme • Conduct site visits to host companies and compile reports• Handle all queries from applicants, educational institutions, companies and other interested stakeholders • Prepare student contracts and ensure all relevant documents are correct• File and manage signed contracts• Make grant payments to companies through the MQA I-Share system • Liaise with the host companies regarding the grant criteria, student progress and performance• Prepare budget and expenditure reports, statistics and perform other related duties.
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Rhodes University
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South Africa
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Higher Education
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700 & Above Employee
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Quality Control Officer
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Jan 2010 - Dec 2010
ILAM (International Library of African Music) is the greatest repository of African music in the world. A research institution devoted to the study of music and oral arts in Africa, it preserves thousands of historical recordings going back to 1929 and supports contemporary fieldwork. It is currently digitizing its collections. Its journal, African Music, is nearly into its fourth decade.My job at ILAM was to do sound quality control checks and editing of the records on the meta data samples which are used for the online publication.
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Tutor: Macroeconomics 2 and Microeconomics 2
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Jan 2010 - Dec 2010
• To reinforce the subject matter of formal lectures.• Clear up areas of difficulty• Give instruction on and to review assignments, essays and tests• Run discussions of the application of basic economic principal situation
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Bartender
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Jan 2010 - Dec 2010
Set up the barMake cocktails Waiter tables Entertain patronsLock up the bar. Set up the barMake cocktails Waiter tables Entertain patronsLock up the bar.
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Snow maker
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Dec 2008 - Feb 2009
• Operate the machines to provide the requisite snow for the maintenance of the trails • Snow Quality control on the ski trails • Grooming the ski trails of events• Control room operator• Safety representative on shift • Operate the machines to provide the requisite snow for the maintenance of the trails • Snow Quality control on the ski trails • Grooming the ski trails of events• Control room operator• Safety representative on shift
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Education
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2016 - 2016
Vega School
Web Page, Digital/Multimedia and Information Resources Design -
2017 - 2017
Shaw Academy
Diploma, Digital Marketing -
2007 - 2010
Rhodes University
Bachelor of Commerce (B.Com.), Economics, Management and Law -
2002 - 2006
King Edward VII School
Matric: Senior Certificate (merit)
Community
