Experience

Kiến Guru

• Vietnam
• E-Learning Providers
• 1 - 100 Employee

• Digital Marketing Lead

  • Apr 2021 - Present



PMAX - Total Performance Marketing

• Vietnam
• Advertising Services
• 100 - 200 Employee

• Performance Marketing Lead

  • Aug 2019 - Oct 2020

  - Directly managing team performance in terms of employee's motivation, project's KPIs, profit & loss.- Developing strategic plans to approach& grow brands on platforms & brands' websites- Doing Media Optimization training for junior members and members from other departments.- Take lead of Media function team (eCommerce solution) to develop a holistic media strategy (paid, own, earn) for clients' website and app.- Clients: Tiki Trading, PNJ, Vinmart, Colgate, AHC Vietnam, Domino's, Vstyle , Gapo. Show less

• Performance Marketing Executive

  • Oct 2018 - Jul 2019

  - Directly managing projects' KPIs & PMAX KPIs- Optimizing performance of digitals ads on multiple platforms including Facebook, Google, Titkok, Apple Search Ads & Adnetwork.- Set up a tracking system, analyzing ads performance & designing a testing plan of ads' components.- Collaborate with Strategy, Commercial & Merchandising team to create a monthly plan & executing eCommerce campaigns.- Clients: Vstyle, Xiaomi, Haberman, Wipro Unza, Routine, Mega We Care.