Freelance Marketing & Ecommerce

• Jan 2021 - Present

Currently Freelancing for Emmy LondonWorking on website and branding projects when needed around my studies. Please see Digital Marketing role for my experience.

Digital Marketing Manager

• Apr 2014 - Dec 2020

Creating and managing social content and campaign shoots - comfortable presenting a brief to the team.Booking all crew, securing locations, creating call sheets, and holding model castings.Purchasing props for shoots, creating mood boards and colour palettes, and creating backgrounds and props. Directing the photographer/team to achieve the best results possible, ensuring that all shots are captured and that the shoot does not go over time.Working within the budget at all times and keeping the team informed of any changes.Capable of shooting and editing content in-house with Photoshop/Lightroom.Using Adobe Photoshop and Indesign, I created compelling and inspirational mood boards for a variety of uses.Manage all UI and UX elements of the Emmy London website, including writing copy and creating/collecting all visual assets.Implemented best SEO practices in order to improve positioning and results.Collect product samples for shoots as soon as possible, working with photographers and stylists to get the best shots possible.Manage all aspects of digital marketing, including social media, brand representation, acting as a PR liaison, and supporting strategic marketing activities, such as developing the marketing strategy for the coming year.Travelled to New York and Porto for business meetings, production, wholesale, and press opportunities. Representing the company at important events and runway shows. Photographed events and displays for archival purposes as well as social media sharing.Office finances were efficiently logged, and receipts were kept up to date and ready for auditing.Organize and maintaining folders in Dropbox.Working with the Creative Director to develop compelling campaign shoots, developing a brief.Created look books, brand overviews, and instruction manuals were created for partners and clients. Show less

Public Relations Intern

• Jan 2014 - Apr 2014

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• May 2010 - Jan 2014

Runner

• Aug 2013 - Dec 2013