Experience

Domino Recording Company

• Musicians
• 1 - 100 Employee

• Senior Manager, Digital Operations and Technology

  • Nov 2022 - Present

  Oversee the digital operations team to ensure timely and accurate deliveries of the Domino audio and video catalogue to over 60 global digital streaming platforms (DSP) and user generated content (UGC) platforms.Execute all digital rights processes - copyright takedowns, rights conflicts, catalogue transfers, etc.Act as a liaison between the record label and developers to oversee the prioritisation and testing of new digital products.Manage video deliveries to YouTube and VEVO and analyse video performance. Show less

• Digital Rights Manager

  • Aug 2020 - Present

  Optimise and manage 60 active artist Youtube channels across the roster which includes uploading videos directly or via Vevo, adding metadata and match policies, curating playlists and updating channel brandingSet-up and develop artist official channels (OACs) for new artist campaigns to ensure growth - e.g. grew Wet Leg’s channel to over 100k subscribers in less than a yearMonitor user generated content (UGC) across Youtube, Meta and TikTok to ensure proper monetisation and digital rights management for the catalogue and coordinate whitelisting for partners signed off by the sync teamDistribute artist video content to streaming platforms including Meta, Tidal and Amazon via the FUGA platformAnalyse Youtube performance for newly released videos and the wider catalogue Show less



Sofar Sounds

• United States
• Musicians
• 200 - 300 Employee

• Development Manager, Artists & Content (Redundancy due to Covid)

  • Jun 2018 - Jun 2020

  Development of an internal video publishing system to ensure proper video formatting and release clearance sign-off across the full breadth of owned content (21K videos created across more than 400 local teams) Manage MCN relationship to develop marketing and content opportunities to expedite primary Youtube channel growth (currently over 1M subscribers and 300M views) and increase channel monetisationCurate editorial playlists for the channel and provide global marketing team with video content and analytic data to support featured content for the blog, social media and company websiteMaintain relationships with brand partners to ensure timely and accurate branded video content, digital partners such as Spotify and Facebook to support collaborative projects such as the Fans First pilot programme and record label partners such as UMG to support bespoke content agreementsCreation of internal artist data reports built via SQL to assist city operations team with more efficient booking Show less

• London Director

  • Oct 2015 - Jun 2018

  Manage a team of 3 full-time staff and 350 volunteers to programme over 1600 shows since initial hireExpansion and development of London audience to increase show count from 25 shows in Nov 2015 to 100 shows in Nov 2017 while maintaining a consistent NPS score of at least 80 each monthOversee local London P&L and budget to create cost reduction strategies and enable financial sustainabilityCreate and manage local social media and e-mail marketing strategy to 80K London membersManage CRM initiatives utilising targeted promo codes and messaging to specific customer segments based on geo targeting and purchase behaviourOversee A&R, booking and advancing of a wide range of developing and established artists both independently and in collaboration with major labels as well as manage ongoing artist relationships with alumni artistsCoordinate creation and publishing of bespoke video content, hosted on YoutubeCollaborate with partners to create bespoke events for Uber, Kopparberg, Air BNB and Amnesty International Show less

• London Team Volunteer

  • May 2015 - Oct 2015

  Assisted at the London shows as an artist liaison and show lead (managing the events on site). Helped set up and manage the alumni artist booking team (i.e. artists who had played previously and were invited to return).Assisted with managing the local social media channels, both posting at shows and creating evergreen content.



Ginger & Spice Music

• London, United Kingdom

• Co-Founder

  • Oct 2018 - Dec 2019

  Monthly club night focused on promoting female musical talent across a range of music genres. • Creation of branding assets and all promotional materials • Management of social media accounts (Facebook and Instagram) and outreach to press • Curation of monthly line-up through booking diverse range of both up-and-coming and more established artists Monthly club night focused on promoting female musical talent across a range of music genres. • Creation of branding assets and all promotional materials • Management of social media accounts (Facebook and Instagram) and outreach to press • Curation of monthly line-up through booking diverse range of both up-and-coming and more established artists



Gaming Realms

• United Kingdom
• Gambling Facilities and Casinos
• 1 - 100 Employee

• CRM Executive

  • Jan 2015 - Oct 2015

  • Coordinate with copywriter and graphic designer to create impactful e-mail marketing campaigns within the company branding guidelines • Manage creation, testing, scheduling and deployment of over 20 integrated e-mail campaigns per week • Develop and implement segmentation strategies to target groups of players based on criteria such as registration dates, active status, player value, and device preference when accessing the site • Create and tag campaigns with Google Analytics tracking in order to collect relevant metrics for evaluating campaign performance • Ensure that e-mail promotions are aligned with content on the website and social media channels Show less



Tamar SEO, Social & Mobile

• London, United Kingdom

• Digital Marketing Specialist

  • Oct 2014 - Dec 2014

  • Manage and monitor search engine optimisation campaigns for leading brands in skincare, beauty and fashion through link building, on-site optimisation, social media management and content writing • Assist in creation and delivery of pitch presentations to prospective clients • Manage and monitor search engine optimisation campaigns for leading brands in skincare, beauty and fashion through link building, on-site optimisation, social media management and content writing • Assist in creation and delivery of pitch presentations to prospective clients



Discover South Kensington (Exhibition Road Cultural Group)

• United Kingdom
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Communications Associate

  • Sep 2014 - Oct 2014

  • Set up Google Ad Grants account by creating impactful pay per click advertisements and monitoring the campaigns for a result of a 0.21% CTR in the first two weeks • Managed potential partner relationships with mobile application developers designed to increase wayfinding and payment options for visitors along Exhibition Road • Create promotional materials for the Creative Quarter event, which allows students aged 13 - 19 to learn about careers in creative industries • Set up Google Ad Grants account by creating impactful pay per click advertisements and monitoring the campaigns for a result of a 0.21% CTR in the first two weeks • Managed potential partner relationships with mobile application developers designed to increase wayfinding and payment options for visitors along Exhibition Road • Create promotional materials for the Creative Quarter event, which allows students aged 13 - 19 to learn about careers in creative industries



Arizona State University

• United States
• Higher Education
• 700 & Above Employee

• Retention Coordinator Assistant

  • Jul 2012 - Sep 2013

  • Managed relationships with departments, faculty and staff in order to help students in difficult academic situations• Liaised between students applying for a medical/compassionate withdrawal and the undergraduate dean in order to complete necessary documentation, resulting in over 50 applications approved each semester• Identified trends in student retention, academic achievement, and graduation rates by analyzing data for 1800 first year students and compiling reports on the findings• Coordinated and scheduled a new retention program where the academic advising team met individually with 1800 business freshmen over a six week period, resulting in an overall retention rate of 83%• Collaborated with departments within the business school to provide student engagement programs for over 9,800 students Show less

• Administrative Assistant

  • Jul 2011 - Jul 2012

  • Supervised and delegated tasks to four student workers in order to prioritize and execute administrative duties, special projects, and events for multiple departments simultaneously • Designed brand appropriate promotional materials and a weekly e-newsletter for retention and academic advising programs• Scheduled meeting spaces and ordered catering for events, student organization meetings, and committee meetings• Answered curriculum and program queries in person and over the phone for more than 1,200 current business honors students as well as for prospective students and their parents Show less



SHE Media

• Online Audio and Video Media
• 1 - 100 Employee

• Promotions Assistant

  • Jan 2011 - May 2011

  • Generated HTML content and implemented it throughout partner and third-party sites to increase overall site views • Wrote copy to promote prize offerings for the featured contests and giveaways on the main SheKnows site • Generated the weekly Points & Prizes and Contests & Giveaways HTML newsletters using Mailchimp • Executed order fulfillment of promotional items and prizes to Points & Prizes users to ensure timely delivery Show less



Arizona State University

• United States
• Higher Education
• 700 & Above Employee

• International Programs Assistant

  • Oct 2009 - May 2011

  • Created and helped conduct study abroad informational sessions for summer and semester programs to increase awareness of programs • Managed filing and record keeping for the International Business Certificate and study abroad equivalencies • Designed and distributed fliers about various study abroad programs, scholarship opportunities and informational sessions • Created and helped conduct study abroad informational sessions for summer and semester programs to increase awareness of programs • Managed filing and record keeping for the International Business Certificate and study abroad equivalencies • Designed and distributed fliers about various study abroad programs, scholarship opportunities and informational sessions



Element Markets

• United States
• Environmental Services
• 1 - 100 Employee

• National Accounts Intern

  • Jun 2010 - Aug 2010

  • Conducted research on federal and state incentives for renewable and solar energy projects using the government incentive database in order to target profitable opportunities • Compiled research reports on renewable energy and energy efficiency projects to help expand the company’s portfolio • Created promotional materials targeting universities to “go green” and edited content for the company website update • Conducted research on federal and state incentives for renewable and solar energy projects using the government incentive database in order to target profitable opportunities • Compiled research reports on renewable energy and energy efficiency projects to help expand the company’s portfolio • Created promotional materials targeting universities to “go green” and edited content for the company website update



Target

• United States
• Retail
• 700 & Above Employee

• Team Member

  • Feb 2007 - Jan 2010

  • Answered queries from the customer service desk and on the floor regarding store policies and availability of products • Trained new employees on proper food service handling procedure and organized the food court inventory • Organised hardline and softline products on the sales floor and tagged them for sale • Answered queries from the customer service desk and on the floor regarding store policies and availability of products • Trained new employees on proper food service handling procedure and organized the food court inventory • Organised hardline and softline products on the sales floor and tagged them for sale



Marble Slab Creamery

• Restaurants
• 100 - 200 Employee

• Shift Leader

  • Apr 2006 - Sep 2006

  • Directed and managed fellow workers when the manager was absent. • Organized financial accounts: counted the register at night and distributed tips. • Directed and managed fellow workers when the manager was absent. • Organized financial accounts: counted the register at night and distributed tips.