Experience

Antler

• United Kingdom
• Retail
• 1 - 100 Employee

• Founder in Residence

  • Jun 2023 - Present

  Singapore



Inspect Element

• Netherlands
• IT Services and IT Consulting

• Program mentor

  • Nov 2022 - Present

  Hong Kong SAR In collaboration with HKSTP, InspectHK is a 6-month ideation program designed to help early-stage startups validate business ideas and prove product-market fit. www.inspectelement.co/program



Grab

• Entertainment
• 1 - 100 Employee

• Lead Product Marketing Manager, Deliveries

  • Jan 2023 - May 2023

  Singapore Product marketing for GrabFood & GrabMart merchants across all markets in Southeast Asia.

• Regional Marketing Manager, Grab Financial Group

  • Feb 2022 - Jan 2023

  Singapore B2B marketing for products under Grab Financial Group products (e.g. GrabPay, PayLater by Grab) across all markets in Southeast Asia.

• Regional Marketing Manager, Electric Vehicles

  • Apr 2020 - Mar 2022

  Singapore Led marketing for Grab's electric vehicle sharing B2C product and driver rental business for Indonesia.



Google

• United States
• Software Development
• 700 & Above Employee

• Product Marketing Manager

  • Jan 2019 - Mar 2020

  Singapore Retail marketing lead for Google's portfolio of smart home products in APAC, ranging from the ever-popular Nest smart speaker to 3rd party products like the Lenovo smart display and Philips Hue smart lighting system. Looked after the go-to-market strategy for markets in APAC across the offline retail experience & online e-commerce user journey. Responsible for overseeing the product development process and launching of a line-up of smart home bundles exclusive to APAC markets.

• Marketing Specialist

  • Aug 2017 - Dec 2018

  Sydney, Australia Managed partner marketing campaigns with OEMs to drive usage of Google apps. Led the national retail training program to increase sales of Android phones.



Uber

• Türkiye
• Advertising Services
• 100 - 200 Employee

• Marketing Coordinator, Uber Eats HK

  • Aug 2016 - Aug 2017

  Hong Kong Launched Uber Eats in Hong Kong. Developed product marketing and GTM plans that were anchored in local insights to ensure it was tailored for the market. Led consumer engagement strategy for the delivery platform, building our social media pages from the ground up and overseeing our email marketing efforts. Provided creative direction for all comms and design work.

• Marketing Coordinator, Uber HK

  • Jun 2016 - Aug 2016

  Hong Kong SAR Managed high-impact marketing campaigns to drive user acquisition and retention, such as an exclusive premiere screening experience of the latest Ghostbusters movie, partnering with Sony Pictures and a local cinema chain.

• Marketing Coordinator, Uber Eats SG

  • Apr 2016 - May 2016

  Hong Kong SAR Was marketing hire #1 for Uber Eats in APAC. Part of the launch team in SG and oversaw consumer & restaurant marketing.



Snapask

• Taiwan
• E-learning
• 1 - 100 Employee

• Co-founder, Country Lead (Singapore)

  • Dec 2014 - Apr 2016

  Singapore Snapask provides on-demand academic support for students. Founding member of the company and oversaw growth for Hong Kong and Singapore. Led business expansion to Singapore, managing a lean team to execute go-to-market strategies.



BASF

• Germany
• Chemical Manufacturing
• 700 & Above Employee

• Business Intern

  • Jul 2013 - Aug 2013

  Hong Kong



Hong Kong Cancer Fund

• Hong Kong
• Non-profit Organizations
• 1 - 100 Employee

• Operations Intern

  • Jun 2012 - Jul 2012

  Hong Kong