Phoebe Ruttle

Senior Insight and Creative Effectiveness Executive at Radiocentre
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Location
UK

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Credentials

  • Foundation Certificate
    IPA (Institute of Practitioners in Advertising)
    Aug, 2022
    - Sep, 2024

Experience

    • United Kingdom
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Senior Insight and Creative Effectiveness Executive
      • Oct 2022 - Present

      - Running Radiogauge, the award-winning radio post-campaign analysis programme- Championing creative effectiveness in radio through creative insights and by leading creative effectiveness workshops for brands and agencies.

    • Insight Executive
      • Nov 2020 - Oct 2022

      I am responsible for running Radiocentre’s long-term award-winning radio advertising effectiveness programme Radiogauge. Through Radiogauge, I provide insights to help advertisers understand the effectiveness of their radio campaigns, presenting regularly to advertising and media customers. Beyond Radiogauge, I answer ad-hoc requests from advertisers and am part of the presenting team for Radiocentre research.

    • United Kingdom
    • Entertainment Providers
    • 1 - 100 Employee
    • Escape Room Host
      • Mar 2019 - Aug 2020

      The role included briefing the teams on the rules and story of the escape room, as well as delivering clues, overseeing games and adapting each team's game to create a five-star personalised experience just for them. The role included briefing the teams on the rules and story of the escape room, as well as delivering clues, overseeing games and adapting each team's game to create a five-star personalised experience just for them.

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Research Assistant
      • Sep 2018 - May 2019

      • Collected data independently in the lab on behalf of the researcher • Analysed the data collected and interpreted the results of the study • Liaised with the researchers and other volunteers to arrange meetings • Collected data independently in the lab on behalf of the researcher • Analysed the data collected and interpreted the results of the study • Liaised with the researchers and other volunteers to arrange meetings

    • United Kingdom
    • Restaurants
    • Waitress
      • Jun 2013 - Sep 2018

      • Worked under pressure in a fast-paced environment • Provided excellent customer service and resolved customer issues whilst remaining professional • Created and managed an Instagram page to promote the business • Worked under pressure in a fast-paced environment • Provided excellent customer service and resolved customer issues whilst remaining professional • Created and managed an Instagram page to promote the business

Education

  • University of Surrey
    Bachelor's degree, Psychology
    2017 - 2020
  • University of Birmingham
    CertHE, Drama and Theatre Arts
    2015 - 2017
  • The Portsmouth Grammar School
    International Baccalaureate, 37
    2013 - 2015

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