Experience

HEYTEA 喜茶

• China
• Restaurants
• 1 - 100 Employee

• PR Manager

  • Nov 2020 - Present



Mindray

• China
• Medical Equipment Manufacturing
• 700 & Above Employee

• Branding Consultant

  • Jun 2020 - Nov 2020



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Executive

  • Nov 2015 - Jun 2020

  - Previously based in Beijing, relocated to Edelman Shenzhen in 2018. - Key clients include vivo overseas communication, Tencent Ads, Tencent Group, SF Express, Super Species, Oracle, GDS, Avanade, National Instrument, Hard Rock Hotel, City Football Group, The MBA Tour and start-ups in Shenzhen. - Manage clients with skilled project management capability, and provide day-to-day communications consultancy and execution to clients. - Implement multiple communications and marketing projects from market entry promotion, product launch conference, daily crisis management, C-suite profiling, thought leadership building, brand positioning workshop, brand awareness creation to both B2B & B2C clients. - Provide content planning and development for clients and ensure the consistency of message delivered. - Identify and work with media; develop and enlarge media pools of traditional and online media outlets; maintain key media relationships including technology media and financial media. - Abundant experience of successfully managing vendors and 3-rd party partners. - Responsible for new business pitching with skilled planning capability, competitive branding positioning and research experience. Show less



University of Macau

• Macao
• Higher Education
• 700 & Above Employee

• Graduate Assistant

  • Sep 2013 - Dec 2015



Beijing Media Corporation Limited

• China
• Media Production

• Journalist

  • Mar 2012 - Jun 2013

  Worked as an intern journalist, I devoted to the news reports related to business school. During my internship, I interviewed several business and published several reports independently. Worked as an intern journalist, I devoted to the news reports related to business school. During my internship, I interviewed several business and published several reports independently.



New Horizon (Campus Newspaper)

• Beijing

• Chief Editor

  • Jun 2010 - Jun 2012

  Jourlism, Content Planning and Graphic Design Jourlism, Content Planning and Graphic Design



福建省广播影视集团

• Fuzhou

• Journalist Intern

  • Jul 2010 - Sep 2011