Phoebe Norman
Project Leader at Beanstalk AgTech- Claim this Profile
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Bio
Jane Brook
In late 2018 the Victorian Government appointed Food + Wine Victoria to create and deliver Global Table, a major internationally targeted agribusiness event, focussing on this vital economic and employment sector. As Lead - Event Programming, Phoebe played an incredibly important role, not only in the realisation of the event, but also the phenomenal success, with Global Table recognised as Asia Pacific’s largest agribusiness event in its inaugural year. Phoebe is without doubt one of the most dedicated and meticulous people I have worked with. In an environment where the only constant was change, Phoebe had to be agile and adapt to the changing demands and shifting priorities. Bringing together more than 200 speakers from around the world, to take part in 30+ conference sessions, workshops, pitches and networking opportunities, involved buy-in from a wide range of stakeholders. A challenge Phoebe embraced with enthusiasm, developing close relationships and earning the respect of many industry participants.
Teresa Aylott
I have Phoebe to thank for playing such a big part in organising Global Table. The event opened up so many doors for my business, I connected with leading research organisations, investors and collaborated with like minded businesses. Phoebe is also extremely well connected in the sustainability and innovation space, and she very generously leverages her network to match those who need help to those with the skills to do so. I have no doubt Phoebe will play a big part in helping to advance innovation in Australia!
Jane Brook
In late 2018 the Victorian Government appointed Food + Wine Victoria to create and deliver Global Table, a major internationally targeted agribusiness event, focussing on this vital economic and employment sector. As Lead - Event Programming, Phoebe played an incredibly important role, not only in the realisation of the event, but also the phenomenal success, with Global Table recognised as Asia Pacific’s largest agribusiness event in its inaugural year. Phoebe is without doubt one of the most dedicated and meticulous people I have worked with. In an environment where the only constant was change, Phoebe had to be agile and adapt to the changing demands and shifting priorities. Bringing together more than 200 speakers from around the world, to take part in 30+ conference sessions, workshops, pitches and networking opportunities, involved buy-in from a wide range of stakeholders. A challenge Phoebe embraced with enthusiasm, developing close relationships and earning the respect of many industry participants.
Teresa Aylott
I have Phoebe to thank for playing such a big part in organising Global Table. The event opened up so many doors for my business, I connected with leading research organisations, investors and collaborated with like minded businesses. Phoebe is also extremely well connected in the sustainability and innovation space, and she very generously leverages her network to match those who need help to those with the skills to do so. I have no doubt Phoebe will play a big part in helping to advance innovation in Australia!
Jane Brook
In late 2018 the Victorian Government appointed Food + Wine Victoria to create and deliver Global Table, a major internationally targeted agribusiness event, focussing on this vital economic and employment sector. As Lead - Event Programming, Phoebe played an incredibly important role, not only in the realisation of the event, but also the phenomenal success, with Global Table recognised as Asia Pacific’s largest agribusiness event in its inaugural year. Phoebe is without doubt one of the most dedicated and meticulous people I have worked with. In an environment where the only constant was change, Phoebe had to be agile and adapt to the changing demands and shifting priorities. Bringing together more than 200 speakers from around the world, to take part in 30+ conference sessions, workshops, pitches and networking opportunities, involved buy-in from a wide range of stakeholders. A challenge Phoebe embraced with enthusiasm, developing close relationships and earning the respect of many industry participants.
Teresa Aylott
I have Phoebe to thank for playing such a big part in organising Global Table. The event opened up so many doors for my business, I connected with leading research organisations, investors and collaborated with like minded businesses. Phoebe is also extremely well connected in the sustainability and innovation space, and she very generously leverages her network to match those who need help to those with the skills to do so. I have no doubt Phoebe will play a big part in helping to advance innovation in Australia!
Jane Brook
In late 2018 the Victorian Government appointed Food + Wine Victoria to create and deliver Global Table, a major internationally targeted agribusiness event, focussing on this vital economic and employment sector. As Lead - Event Programming, Phoebe played an incredibly important role, not only in the realisation of the event, but also the phenomenal success, with Global Table recognised as Asia Pacific’s largest agribusiness event in its inaugural year. Phoebe is without doubt one of the most dedicated and meticulous people I have worked with. In an environment where the only constant was change, Phoebe had to be agile and adapt to the changing demands and shifting priorities. Bringing together more than 200 speakers from around the world, to take part in 30+ conference sessions, workshops, pitches and networking opportunities, involved buy-in from a wide range of stakeholders. A challenge Phoebe embraced with enthusiasm, developing close relationships and earning the respect of many industry participants.
Teresa Aylott
I have Phoebe to thank for playing such a big part in organising Global Table. The event opened up so many doors for my business, I connected with leading research organisations, investors and collaborated with like minded businesses. Phoebe is also extremely well connected in the sustainability and innovation space, and she very generously leverages her network to match those who need help to those with the skills to do so. I have no doubt Phoebe will play a big part in helping to advance innovation in Australia!
Credentials
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Business Sustainability Management
University of CambridgeOct, 2020- Nov, 2024 -
Brokering Remote Partnerships
PARTNERSHIP BROKERS ASSOCIATIONSep, 2020- Nov, 2024
Experience
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Beanstalk AgTech
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Australia
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Business Consulting and Services
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1 - 100 Employee
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Project Leader
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May 2021 - Present
Innovators creating our future food system need scale to have a meaningful global impact. Beanstalk speaks the language of startups, producers, and investors and backs great ideas that will feed our planet. We are dedicated to unleashing agriculture to be a leading force for good. Innovators creating our future food system need scale to have a meaningful global impact. Beanstalk speaks the language of startups, producers, and investors and backs great ideas that will feed our planet. We are dedicated to unleashing agriculture to be a leading force for good.
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Thankful
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United States
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Wellness and Fitness Services
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Thankful4Farmers Australian Advisory Council Member
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Oct 2019 - Present
Thankful4Farmers aims to bridge the gap between consumers, brands and agricultural communities in a unified movement to demonstrate support for Australian farming and rural communities and to raise funds to create sustainable transformational impact for the agricultural and food security industries.There are over 300,000 Australians currently working across our agricultural industries, andThankful4Farmers has identified that more diverse and tailored resources are needed to address systemic challenges in the industry to create sustainable impact.The Agricultural industry is facing unprecedented challenges; climatic conditions, reduced investment, fluctuating commodity prices and raising tariffs and evolving consumer expectations. All of which is causing many to lose farms that have been in their families for generations. As a result, the global farming community is also facing a mental health crisis.Thankful4Farmers has appointed an Australian advisory board of specialists across the industry, including Matt Moran, Phoebe Norman ( Lead Event Programming, Global Table, Food + Wine Victoria), Meredith Staib (CEO Royal Flying Doctors Queensland),Craig Heraghty (National Agribusiness Leader, PwC Australia) , Elise Gillespie (Joint CEO, Bakers Delight), Pip Sheldon (Director of Brand and Business Strategy, Matt Moran) , Andrew Blinco (Operations Manager, OBE Organic) and Michael Guerin (CEO AgForce QLD). This board also includes farmer Charlie Arnott who is an award-winning grazier from Boorowa, New South Wales, an educator and passionate advocate for Regenerative Farming practices.
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Global Table Australia
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Australia
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Food and Beverage Services
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Lead-Programming, Global Table
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Nov 2018 - Mar 2021
Asia Pacific's largest agribusiness, sustainability and food innovation event that connects global industry leaders, innovators, startups, policy makers and corporates who are committed to transforming the food industry through innovation, investment, and trade. A collaboration between Federal and State Government agencies and departments, and industry, this world-class event provides a platform to address how the agrifood industry is meeting the UN’s Sustainable Development Goals (SDG’s). Anchored by the SDG’s, the content and programming addresses innovation and the longer term, global issues around the environment, health, supply chain, and sustainability. The inaugural event took place across four-day, business-to-business event on Tuesday 3 - Friday 6 September 2019 at the Melbourne Showgrounds and attracted 3,037 attendees from 29 countries around the world. Highlights included: • Global Table presented Seeds&Chips - The Global Food Innovation Summit, for their first event in the Asia Pacific • 3 international keynote speakers, headlined by Former US Secretary of State, John F. Kerry • 62 conference sessions focusing on sustainability, innovation and trade • 162 global executive leaders delivering content and panel sessions • 5 pitch competitions & 6 fireside chats with global leaders • 125 export ready Australian food businesses showcasing their products to international buyers in the Trade Zone • 50 startups presented cutting-edge solutions to influential investors and decision makers in the Innovation Precinct • 57 partners and 10 partner events were hosted onsite across 3 days • 1344 business meetings confirmed.The second edition was due to take place in September 2020, but due to Covid-19 it has been postponed.For further information on the event, visit: https://globaltable.com.au/
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Melbourne Food & Wine Festival
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Food and Beverage Services
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1 - 100 Employee
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Project Leader
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Feb 2018 - Nov 2018
I provided consultation on the scope of work and initial development of Global Table on behalf of Food + Wine Victoria. This event is in partnership with the Department of Economic Development, Jobs, Transport and Resources, State Government of Victoria. I provided consultation on the scope of work and initial development of Global Table on behalf of Food + Wine Victoria. This event is in partnership with the Department of Economic Development, Jobs, Transport and Resources, State Government of Victoria.
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Owner & Director
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Jun 2011 - Jun 2017
In July 2011 I launched Spineless Classics Australia and had the legal copy & publishing rights to take the entire text of a classic book and design it as a unique and legible work of art in the Australian & New Zealand markets. I sold the business in June 2017. www.spinelessclassics.com.au- All small business planning/ management – budgets, accounting, staffing, business planning etc.- e-Commerce website – initial build, on-going development and maintenance- Customer engagement and service management - Wholesale and Trade business sourcing, management and negotiations – including trade & consumer fair in Melb & Syd- Marketing, PR plans and communication – both digital and traditional publications- Social media management
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GMR Marketing
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United States
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Advertising Services
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700 & Above Employee
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Onsite Manager - Samsung 2014 Olympics Games Program
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Jan 2014 - Feb 2014
Managed and executed onsite accommodation & tickets program for Samsung, Sochi mobile partner at the Sochi 2014 Olympic Games, on behalf of Sportsmark Management Group / GMR Marketing. Managed and executed onsite accommodation & tickets program for Samsung, Sochi mobile partner at the Sochi 2014 Olympic Games, on behalf of Sportsmark Management Group / GMR Marketing.
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MyFavourite.com.au
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Retail
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Founding Director
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Oct 2010 - Aug 2013
Created and managed myfavourite.com.au; an online gift store for private and corporate customers. This business was sold and re-branded in August 2013. Created and managed myfavourite.com.au; an online gift store for private and corporate customers. This business was sold and re-branded in August 2013.
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Day Sponsorship Program Manager - Cisco London Olympic 2012 Program
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Jul 2012 - Aug 2012
Managed and executed onsite sponsorship program for Cisco, London partner at the London 2012 Olympic Games, on behalf of Sportsmark Management Group. Managed and executed onsite sponsorship program for Cisco, London partner at the London 2012 Olympic Games, on behalf of Sportsmark Management Group.
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Cisco
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United States
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Software Development
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700 & Above Employee
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Senior Event Marketing & Sponsorship Manager
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Jun 2009 - Oct 2010
I was responsible for the programme management, execution, and measurement of Cisco’s premier flagship event in the Middle East, Cisco Networkers, on behalf of the Event Marketing team in the Emerging Markets Marketing Organisation. Direct responsibilities included: management of sponsorship programme, customer Innovation Awards, external marketing communications campaign, community and partner engagement and lead a full-scale production program to deliver breakout sessions, keynotes, social events and other elements. Management of tier 1 third-party agencies and development of community relations across Emerging Markets communities.The event was held at the Bahrain International Circuit (BIC), home to the Gulf Air Bahrain Grand Prix, from 28 – 31 March, 2010 under the patronage of His Royal Highness, Prince Salman Bin Hamad Al Khalifa, The Crown Prince and attracted over 2,000 attendee's across the three day/night event.
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Allen & Overy
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United Kingdom
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Law Practice
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700 & Above Employee
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Senior Event Marketing Consultant
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Dec 2006 - Jun 2009
Allen & Overy LLP is one of the top five law firms in the world. My roles was to, in one year, review and restructure the entire event marketing platform across the firm. This involved all processes and policies around the event management campaigns, sponsorship, investments, branding and creative services. Primary Responsibilities & Achievements:- Enforced the firms’ sustainability guidelines in the event marketing practice by implementing online procedures, using recycled client gifts, utilising onsite event space and using local suppliers where possible.- Successful implementation of approval process and reporting allowing for a more streamlined overall view.- Designed & implemented internal manuals & procedures to increase standards of delivery & improve working practices with clients and suppliers of the event team.- Successful negotiation and implementation, of various preferred supplier programmes for various suppliers of the firm, demonstrating tangible cost savings and value added benefits to the firm.- Successful implementation of online registration and event management procedures for events providing a more sustainable form of communication with clients.- Successful execution of many of the firms’ high profile conferences, events and away days for both internal staff & external clients. This event management was done in conjunction with the management of the team to maintain knowledge of day-to-day activities and working relationships with suppliers & clients alike.- Recruitment, and then management, of a team of seven in London and consultant to 31 offices around the world (I arrived at the firm to find the current event team of two had resigned!).
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Credit Suisse
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Switzerland
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Banking
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700 & Above Employee
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Program Event Manager
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May 2006 - Dec 2006
Complete event management for Credit Suisse’s 150th Anniversary events for Region UK & Europe. This included bank wide staff celebration for 2,700 London based employees held in Canada Square in Canary Wharf and a bank wide client event for 400 people (top 200 clients UK & Europe from all divisions of the bank) in London. Complete event management for Credit Suisse’s 150th Anniversary events for Region UK & Europe. This included bank wide staff celebration for 2,700 London based employees held in Canada Square in Canary Wharf and a bank wide client event for 400 people (top 200 clients UK & Europe from all divisions of the bank) in London.
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Deutsche Bank
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Germany
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Financial Services
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700 & Above Employee
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Head of Conference Team / Senior Conference & Events Manager - UK/EMEA
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2001 - May 2006
Primary Responsibilities & Achievements- Managed & mentored central department of up to 25 staff who serviced all divisions of the Bank in UK & Europe and involved strategic development, motivation, recruitment and performance management.- Financial control and analysis of UK & EMEA (excluding Germany) conference marketing budget (total approx. £10 million) for all divisions of the Bank – direct reporting line to Senior Management in all divisions.- Successful implementation of online approval process and reporting. - Initiation and implementation of global database management system.- Designed & implemented internal manuals & procedures to increase standards of delivery & improve working practices with clients and suppliers for both conference & event teams.- Negotiation and implementation globally, of various preferred supplier programmes. - Successful implementation of online marketing tool and registration procedures.- Personally managed all Senior Management/Board conferences, events and away days.
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Education
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2021 - 2022
Monash University
Masters of Environment & Sustainability, Corporate Sustainability Management -
2020 - 2020
University of Cambridge
Business Sustainability Management -
1997 - 2000
RMIT University
Bachelor of Business, Transport and Logistics Management -
1983 - 1995
St Catherine's School
Community
