Experience

Becca

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Vice President

  • Aug 2021 - Present

  • Develop comprehensive brand strategies and integrated marketing plans that drive buzz beyond traditional press coverage.• Generate consistent high-level media results and demonstrate strategic execution & creative thinking across a range of accounts (brands, products, restaurant groups and talent).• Ideate and manage programming and partnerships for brands + talent.

• Director

  • Aug 2019 - Aug 2021

• Senior Account Executive

  • Feb 2018 - Jul 2019

• Account Executive

  • Feb 2017 - Feb 2018

• Account Coordinator

  • Aug 2016 - Feb 2017



Wagstaff Worldwide

• Account Coordinator

  • Oct 2015 - Aug 2016

  Lead broad range of hospitality and travel accounts. Secured high-level press coverage and coordinated FAM trips. Crafted written materials such as press releases, fact sheets, media alerts, recaps and presentation decks. Lead broad range of hospitality and travel accounts. Secured high-level press coverage and coordinated FAM trips. Crafted written materials such as press releases, fact sheets, media alerts, recaps and presentation decks.



Carnegie Mellon University

• United States
• Higher Education
• 700 & Above Employee

• Researcher

  • May 2015 - Sep 2015

• Media Coordinator, Office Assistant

  • Jan 2013 - Aug 2015



Pittsburgh Magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial Intern

  • Sep 2014 - Dec 2014

  Pitched and wrote over 15 articles for “the 412,” Pittsburgh Magazine’s online daily blog. Contributed to the “Eat Street” newsletter. Updated online database for Dine section listings. Pitched and wrote over 15 articles for “the 412,” Pittsburgh Magazine’s online daily blog. Contributed to the “Eat Street” newsletter. Updated online database for Dine section listings.



Becca Pr

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Intern

  • Jun 2014 - Aug 2014

  Monitored and clipped media placements, compiled contact and media lists with Cision, provided support at client events and updated company calendar. Maintained monthly status reports by categorizing and summarizing press placements. Wrote client biographies and crafted media invites. Conducted market research by performing competitive bench-marking. Monitored and clipped media placements, compiled contact and media lists with Cision, provided support at client events and updated company calendar. Maintained monthly status reports by categorizing and summarizing press placements. Wrote client biographies and crafted media invites. Conducted market research by performing competitive bench-marking.



exout

• Technology, Information and Internet
• 1 - 100 Employee

• Social Media Management Intern

  • Feb 2014 - May 2014

  Managed 3 restaurant social media accounts by generating original content for online channels such as restaurant blogs. Utilized metric tools such as Google Trends and Facebook Analytics to plan the weekly social media strategy. Updated business information on external review sites and respond to client feedback. Managed 3 restaurant social media accounts by generating original content for online channels such as restaurant blogs. Utilized metric tools such as Google Trends and Facebook Analytics to plan the weekly social media strategy. Updated business information on external review sites and respond to client feedback.