Phoebe Looi
Senior Brand Strategist at APAC Venture Sdn Bhd- Claim this Profile
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Bio
Experience
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APAC Venture Sdn Bhd
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Malaysia
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Software Development
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1 - 100 Employee
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Senior Brand Strategist
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Nov 2018 - Present
Key accounts:Revenue Monster | Shell Malaysia | Maybank | Hong Leong Bank | Acuvue Malaysia | Parkson Malaysia My responsibilities:* Client servicing - Digital campaign project management* Arrange and manage the task among team players (includes designer, content writer, marketing team, and developers)* B2B marketing: Planning to execution for new product launch (internal marketing)* Social media marketing: Plans & execute social media communication includes introduction video, FB posts, LinkedIn posts, and so on.* Highly engaged in digital marketing projects and campaigns from strategic planning to execution* Liaise and manage different stakeholders to ensure timely and accurate implementation* Ensure deliverables are of high quality and in compliance with guidelines* Marketing proposal preparation and presentation* Conduct pre-campaign analysis and post-campaign evaluation
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Brand Strategist
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Sep 2016 - Oct 2018
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OCBC Bank
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Indonesia
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Banking
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700 & Above Employee
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Personal Banker
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Nov 2015 - Aug 2016
- Cross-sell and up-sell and an array of card’s financial and related products to existing OCBC customers through telemarketing distribution and initiative. (i.e. Bancassurance / Investment , Credit Card to existing OCBC’s customer, and New Saving Account plan.)- Responsible in meeting individual monthly, quarterly and yearly sales target and Key Performance Indicators (KPIs).- Ensure data accuracy with minimal error and defect in daily sales submission prior forward to Sales Support Unit.- Foster good relationship with customer and provide high level of quality service in managing customer’s inquiries and feedback during sales solicitation.- Keep abreast of competitor’s activities and products.- Handle customer issues (if any) that may arise during or after sales and provide workable resolution to avoid customer’s dissatisfaction or any disputes.- Carry out ad-hoc duty as directed by the management.
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Service Ambassador
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Jul 2015 - Oct 2015
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Marketing Intern
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Oct 2014 - Dec 2014
Internship is where you get a chance to show/implement whatever strategies and theory that we have learnt in University, from a paper or textbook.So, what I've learned as through my Internship programme with Sunway Lagoon?Have a look on my job scope and you will understand more:- Assist in planning, development and execute the marketing communications plan to internal and external parties.- Assisting in managing and monitoring the social media activities and execution of social media campaign. List of campaigns: >> Nights of Fright 2>> White Lion Naming (FB contest)>> LumiAir- Execute marketing strategies and promotional activities.- Track marketing initiatives performance.- Assist in managing production of marketing materials.(e.g. bunting,flyers, crew shirt, and etc)- Manage and liase with vendor, business partners, business units, and medias to deliver marketing communications plan.- Manage and setup tactical promotions/ campaigns for Sunway Lagoon.- Assist in operational activities - Assist during the event on-ground as event crew, to facilitate the event and ensure the team are on their respective duty
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