Experience

NOWNESS

• Book and Periodical Publishing
• 1 - 100 Employee

• Social Media Editor

  • Mar 2021 - Present

  - Managing NOWNESS social channels (7 million total followers on Instagram, TikTok, Facebook, Twitter & Snapchat) (sole management for 1.5 years) - 800k organic Instagram follower growth - Art direction on social assets (film cuts, branded cuts, campaign moments and day-to-day content) - Constant curation of establishing and maintaining a strong visual identity on Instagram and TikTok (using archive content, UGC and external content) - Manager of Social Media Assistant - Leading creative and consultancy for social briefs alongside implementing branded strategies for our channels from world-leading brands such as Nike, Valentino, Nanushka, Audemars Piguet, Off-White, BBC, Saint Laurent etc - Leading social strategies across platforms - Establishing TikTok channel - Working closely with the editorial team to tailor content that has the maximum impact on social and site results - Leading creative behind hero calendar campaigns on social and site - Weekly analytic reporting on all channels alongside in-depth reporting on campaigns Show less



Ted Baker

• Retail Apparel and Fashion
• 700 & Above Employee

• Freelance Social Media Executive

  • Sep 2020 - Jan 2021

  - Day-to-day co-management of Ted Baker's social platforms (3 Million Total Followers). - Project management of major campaigns, working closely with the wider team to brainstorm ideas, lead briefs and oversee content creation. - Creative pitching for new social and brand-wise directions. - Day-to-day use of softwares such as Adobe Analytics, Sprinklr and Canva to manage social performance, schedule and design bespoke assets. - Constant collaboration with team members. - Extensive current fashion, culture and social trend knowledge. - Implementing digital-story telling across Instagram Stories. - Weekly social reporting. Show less



Wallpaper*

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Digital and Social Assistant

  • Nov 2019 - Sep 2020

  Day to day I co-manage Wallpaper*s Facebook, Twitter and Instagram platforms, which have a 4 million total audience, alongside solely managing the magazine's Pinterest board – which within the first month of my curation saw a rise of a million monthly users. My daily duties also include managing Wallpaper*'s Daily Digest on Instagram stories, working directly with the in-house graphics team to create bespoke animations and building articles on the site's CMS for my assigned pages too oversee, editing to create metadata friendly content. For larger sporadic duties across the week, I assist the Social Media Manager with creating editorial and paid social campaigns, as well as working on various writing and digital projects for the magazine – which have included bespoke hubs for the publication's investors. Show less



RANKIN CREATIVE

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Social Media and Editorial Assistant

  • May 2019 - Nov 2019

  Managing HUNGER’s social platforms, pulling weekly stats, scheduling posts for upcoming weeks and strategies for collaborations and new issues. Writing features, interviews and news pieces regarding music, culture, fashion and photography. In charge of the weekly newsletter, assisting the creative team at Rankin for upcoming projects. Proficient in using CMS, scheduling software, Google Docs/Sheets and Photoshop. Managing HUNGER’s social platforms, pulling weekly stats, scheduling posts for upcoming weeks and strategies for collaborations and new issues. Writing features, interviews and news pieces regarding music, culture, fashion and photography. In charge of the weekly newsletter, assisting the creative team at Rankin for upcoming projects. Proficient in using CMS, scheduling software, Google Docs/Sheets and Photoshop.



PINK NOISE

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Freelance Writer

  • Oct 2018 - Jan 2019



Schön! Magazine

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial Intern

  • Oct 2018 - Dec 2018



Dazed Media

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial Intern

  • Sep 2018 - Oct 2018



Heart Of Glass

• United Kingdom

• Social Media Manager

  • Dec 2015 - Dec 2017



EastLondonLines

• Online Audio and Video Media
• 1 - 100 Employee

• News reporter, editor, sub and Social Media Manager

  • Oct 2017 - Nov 2017

  Writing and copywriting stories, ranging from breaking news, short length and feature length. I was editor and sub-editor of the site, making sure a consistent number of pieces were posted but also keeping control of a team of 15 news reporters and the sites Facebook executive. Writing and copywriting stories, ranging from breaking news, short length and feature length. I was editor and sub-editor of the site, making sure a consistent number of pieces were posted but also keeping control of a team of 15 news reporters and the sites Facebook executive.



Wonderland Magazine

• London, United Kingdom

• Stylist Intern

  • Apr 2017 - May 2017

  My main role was to make sure samples were documented, returned and picked up safely. Worked styling a number of celebrities and editorial shoots and occasionally in charge of the magazines social media. My main role was to make sure samples were documented, returned and picked up safely. Worked styling a number of celebrities and editorial shoots and occasionally in charge of the magazines social media.



Womens Wear Daily

• London, United Kingdom

• Editorial Intern

  • Sep 2016 - Oct 2016

  I transcribed interviews with high-end designers and big figures within the fashion industry and was in charge of looking out for any potential news stories across social platforms. I transcribed interviews with high-end designers and big figures within the fashion industry and was in charge of looking out for any potential news stories across social platforms.