Phoebe Fong
Senior Manager, Customer Experience at Manulife Singapore- Claim this Profile
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Bio
Experience
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Manulife Singapore
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Singapore
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Financial Services
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100 - 200 Employee
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Senior Manager, Customer Experience
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Sep 2017 - Present
- Product owner of Customer Portfolio Management Plan for all customers (Mass, Masstige, High Net Worth) - Organize webinars and physical events for all customer segments - Develop and execute Customer Journey Maps to drive unsurpassed customer experience - Simplify customer communications - Train and build awareness of customer centricity in internal stakeholders - Engage in customer research to analyze trends and issues to provide actionable insights for stakeholders - Product owner of Customer Portfolio Management Plan for all customers (Mass, Masstige, High Net Worth) - Organize webinars and physical events for all customer segments - Develop and execute Customer Journey Maps to drive unsurpassed customer experience - Simplify customer communications - Train and build awareness of customer centricity in internal stakeholders - Engage in customer research to analyze trends and issues to provide actionable insights for stakeholders
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Associate Manager, Customer Experience and Community Engagement
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Feb 2014 - Sep 2017
- Drive Singapore market competitive benchmarking survey on 300 active accounts and achieved no. 1 in customer satisfaction and loyalty for 3 years consecutively - Create and manage training curriculum for frontline staff and conduct quarterly audits to ensure service standards are upheld. Achieved standard of less than 2 non-conformities for 3 years running - Coordinate annual sustainability report to enhance company branding and public relation image - Upheld customer contact centre service standards by maintaining a 48 hour response time and 5 day resolution time KPI on all complaints - Sponsorship management of 3 charity partners and event organization of 13 community events annually Show less
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NTT Ltd.
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United Kingdom
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IT Services and IT Consulting
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700 & Above Employee
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Assistant Marketing Manager
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2012 - Jan 2014
- Managed company’s digital media assets (Facebook and LinkedIn) and corporate website - Organized key sales leads generation events and participated in key conferences quarterly such as Cloud Expo, VForum and Singapore IT Show - Developed local marketing materials and coordinated public communication materials such as press releases as company’s representative press officer - Managed company’s digital media assets (Facebook and LinkedIn) and corporate website - Organized key sales leads generation events and participated in key conferences quarterly such as Cloud Expo, VForum and Singapore IT Show - Developed local marketing materials and coordinated public communication materials such as press releases as company’s representative press officer
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Senior Marketing Executive
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2007 - 2011
- Designed year-long ATL and BTL marketing campaigns to support channel sales team for Paper One and OEM Paper Products to both MNC and SME accounts - Managed Document Supplies product portfolio of more than 200 SKUs - Prepared, reviewed and tracked monthly sales revenue and sell through of brands and products under Document Supplies in relation to planned targets - Designed year-long ATL and BTL marketing campaigns to support channel sales team for Paper One and OEM Paper Products to both MNC and SME accounts - Managed Document Supplies product portfolio of more than 200 SKUs - Prepared, reviewed and tracked monthly sales revenue and sell through of brands and products under Document Supplies in relation to planned targets
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Ministry of Defence of Singapore
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Government Administration
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700 & Above Employee
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Training Manager
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2006 - 2007
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Education
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Nanyang Technological University
Bachelor of Business Administration (BBA), Marketing