Experience

R2Net Inc - JamesAllen.com

• United States
• Retail
• 100 - 200 Employee

• Director of Public Relations

  • Jun 2023 - Present



Saks

• United States
• Technology, Information and Internet
• 300 - 400 Employee

• Senior Manager, Public Relations & Celebrity

  • Nov 2021 - Apr 2023

  - Create and lead execution of public relations and celebrity strategies for Saks with a focus on women’s ready-to-wear, beauty, home decor and jewelry - Craft all media-facing materials including press releases, brand positioning and c-suite and executive statements - Secure meaningful brand-focused media placements centered on Saks initiatives, events and seasonal campaigns - Source, negotiate, contract and manage all celebrity talent for Saks seasonal campaigns, fashion week events… Show more - Create and lead execution of public relations and celebrity strategies for Saks with a focus on women’s ready-to-wear, beauty, home decor and jewelry - Craft all media-facing materials including press releases, brand positioning and c-suite and executive statements - Secure meaningful brand-focused media placements centered on Saks initiatives, events and seasonal campaigns - Source, negotiate, contract and manage all celebrity talent for Saks seasonal campaigns, fashion week events and tentpole brand moments - Work cross-functionally with Saks influencer marketing, creative, social and merchandising teams on a daily basis to deliver a 360-degree public-facing vision for the brand - Manage multi-million dollar budget for PR and Celebrity team Show less - Create and lead execution of public relations and celebrity strategies for Saks with a focus on women’s ready-to-wear, beauty, home decor and jewelry - Craft all media-facing materials including press releases, brand positioning and c-suite and executive statements - Secure meaningful brand-focused media placements centered on Saks initiatives, events and seasonal campaigns - Source, negotiate, contract and manage all celebrity talent for Saks seasonal campaigns, fashion week events… Show more - Create and lead execution of public relations and celebrity strategies for Saks with a focus on women’s ready-to-wear, beauty, home decor and jewelry - Craft all media-facing materials including press releases, brand positioning and c-suite and executive statements - Secure meaningful brand-focused media placements centered on Saks initiatives, events and seasonal campaigns - Source, negotiate, contract and manage all celebrity talent for Saks seasonal campaigns, fashion week events and tentpole brand moments - Work cross-functionally with Saks influencer marketing, creative, social and merchandising teams on a daily basis to deliver a 360-degree public-facing vision for the brand - Manage multi-million dollar budget for PR and Celebrity team Show less



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Account Director, PR & Influence

  • May 2021 - Nov 2021

  - Oversaw LG Home Electronics and James Hardie Fiber Cement business, acting as client point of contact - Partnered with creative, social and media buying teams to execute holistic campaigns - Led lifestyle, media relations and PR efforts by crafting year-long strategic plans building brand awareness - Developed and managed campaign budgets and staff plans - Managed performance and growth for multiple direct reports

• Account Supervisor, PR & Influence

  • Apr 2019 - Apr 2021

  - Account lead and client point of contact for InterContinental Hotels Group brands including Holiday Inn, Holiday Holiday Inn Express, avid hotels and extended stay properties - Supervised integrated multi-million dollar PR & marketing campaigns including the launch of Holiday Inn’s We’re there campaign, IHG’s largest in a decade (1.02B total impressions, 451 media placements) - Oversaw national PR strategy development and execution and assisted in global PR strategy development



Magrino Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Executive

  • Jul 2017 - Mar 2019

  Clients: Martha Stewart, Hendrick’s Gin, Tullamore D.E.W. Whiskey, Hunter Douglas, Farrow & Ball, The Ranch Malibu (Wellness Retreat, Beauty Products & Cookbook), Terrain Clients: Martha Stewart, Hendrick’s Gin, Tullamore D.E.W. Whiskey, Hunter Douglas, Farrow & Ball, The Ranch Malibu (Wellness Retreat, Beauty Products & Cookbook), Terrain



Sharp Think

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Apr 2016 - Jun 2017

  Clients: Benjamin Moore, Kohler, Legrand

• Assistant Account Executive

  • May 2014 - Apr 2016

  Clients: Winter Antiques Show, Kohler, Legrand



Pulp PR + Marketing

• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Intern

  • Sep 2013 - Jan 2014



Family Planning Advocates of New York State

• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations and Communications Intern

  • May 2012 - Aug 2012