Lucie NGUYEN, Digital Business Master

Digital Content Manager at Orchestre Métropolitain
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Contact Information
us****@****om
(386) 825-5501
Location
Canada, CA

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Experience

    • Canada
    • Musicians
    • 1 - 100 Employee
    • Digital Content Manager
      • Jun 2023 - Present

      - Take part in social media management by creating content calendars, interacting with users, scheduling publications and monitoring the various platforms (Facebook, Instagram, Twitter, LinkedIn); - Optimize and adapt content according to the particularities of the various social platforms; - Ensure new content is put online on the website and existing content is updated; - Coordinate translation into English and adaptation of website content and certain information tools; - Process and respond to various requests for information from different platforms and customer service e-mail boxes; - Produce and program newsletters; - Support the production of video material; - Build digital tools and evaluate strategies (surveys, questionnaires, campaigns, sponsorships, etc.); - Produce performance reports and web and social network statistics; - Take part in brainstorming sessions and participate in the development and implementation of marketing and communications strategies; - Accompany OM during performances at the Maison symphonique de Montréal, in the boroughs and on tour abroad; - Develop the digital ecosystem; Show less

    • France
    • Advertising Services
    • Model
      • Oct 2021 - Present
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Platform Manager, Social
      • Jan 2022 - Jul 2023

      - Provide platform media recommendations to the digital customer lead; - Manage customer campaigns, including: platform recommendation, project project management, report delivery and customer communication; - Work closely with partners and suppliers to master new features, capabilities and/or resolve campaign issues campaign issues; - Collaborate with internal teams and suppliers to develop an in-depth understanding of the capabilities and limitations of the technologies we we use; - Accurately configure campaigns across different systems, ensuring that ensuring that ad placement "tags" and creatives are correctly correctly entered into the systems; - Ensure that creatives are approved before the campaign launch date campaign launch date; - Translate basic campaign objectives into optimization tactics across all platforms; - Perform quality control on assigned campaigns; - Analyze reports using planning, activation and measurement tools; - Provide the Strategy team with account updates, including new investment investment opportunities; - Organize and pivot data information in a way that makes it easy to understand; - Provide recommendations for strategic campaign measures that correspond to targeting and branding objectives; - Prisma audit and transfer to finance department; - Make presentations to customers; - Manage technological challenges and find solutions; - Involve in team training and digital process improvement digital ; - Identify potential organic growth revenues for the company; - Coach the analyst and platform specialist; Show less

    • Canada
    • Online Media
    • 100 - 200 Employee
    • Social Media Strategist
      • Oct 2018 - Dec 2021

      - Handle Facebook Advertising and Google Ad Manager campaign - Social media Optimisation and prioritize the main the KPIs - Social Media Reporting : analysis, recommendations and elaborate digital strategies for brands (IGA, Banque National, Igloofest, etc…) - Developing reach and engagement pages with social media strategies - Handle le launching of social media laughing content and video strategies - Handle Facebook Advertising and Google Ad Manager campaign - Social media Optimisation and prioritize the main the KPIs - Social Media Reporting : analysis, recommendations and elaborate digital strategies for brands (IGA, Banque National, Igloofest, etc…) - Developing reach and engagement pages with social media strategies - Handle le launching of social media laughing content and video strategies

    • France
    • Online Audio and Video Media
    • 100 - 200 Employee
    • Social Media Strategist
      • Jan 2016 - Jul 2018

      - Monitoring Ads campaigns on Facebook for the following pages : Konbini FR, Konbini U.K., Konbini U.S, Konbini NG, Biiinge, Footballstories, Cheese Konbini, Club Sandwich Konbini. - Analyzing data on the Facebook posts - Analyzing the engagement on Facebook and Twitter - Reporting of the figures about social media - Launch social media strategies to recrute and to enhance Facebook pages - Monitoring Ads campaigns on Facebook for the following pages : Konbini FR, Konbini U.K., Konbini U.S, Konbini NG, Biiinge, Footballstories, Cheese Konbini, Club Sandwich Konbini. - Analyzing data on the Facebook posts - Analyzing the engagement on Facebook and Twitter - Reporting of the figures about social media - Launch social media strategies to recrute and to enhance Facebook pages

    • France
    • Advertising Services
    • 1 - 100 Employee
    • Community Manager
      • Jun 2015 - Jan 2016

      - Management of the Twitter accounts of Artisanat de France, La Chambre du Commerce et de l'Industrie and La chose Paris - Editing of roadmaps for the clients. - Working on social creation for advertising competitions ( Arte, Général d'Optique, Monnaie de Paris) - Management of the Twitter accounts of Artisanat de France, La Chambre du Commerce et de l'Industrie and La chose Paris - Editing of roadmaps for the clients. - Working on social creation for advertising competitions ( Arte, Général d'Optique, Monnaie de Paris)

    • Sales representative and community manager
      • Jun 2014 - Aug 2014

      Management of the brand’s social media (Pinterest, Twitter, Instagram) Promoting products in stores Demonstrator on tasting stand of Thaï products Acquire knowledge of sales managing, welcoming and interacting with customers. Management of the brand’s social media (Pinterest, Twitter, Instagram) Promoting products in stores Demonstrator on tasting stand of Thaï products Acquire knowledge of sales managing, welcoming and interacting with customers.

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Sales Administrator and Accounting Internship
      • Jun 2013 - Aug 2013

      Handle customer and supplier about their payments and invoice Register and archive the invoices in the database by using invoicing and accounting software (VIF, SIGAL) Collaborate with a teamwork composed by the Sales Administrator Manager, the Account Manager and the Account Manager Assistant Handle customer and supplier about their payments and invoice Register and archive the invoices in the database by using invoicing and accounting software (VIF, SIGAL) Collaborate with a teamwork composed by the Sales Administrator Manager, the Account Manager and the Account Manager Assistant

    • France
    • Food and Beverage Manufacturing
    • 100 - 200 Employee
    • Sales Promoter
      • Oct 2012 - Aug 2013

      Ambassador of the brand: demonstrator on tasting stand of Michel et Augustin new products Punctual mission Knowledge of sales managing, welcoming and interacting with customers. Improvement in public relation Ambassador of the brand: demonstrator on tasting stand of Michel et Augustin new products Punctual mission Knowledge of sales managing, welcoming and interacting with customers. Improvement in public relation

    • United States
    • Staffing and Recruiting
    • 700 & Above Employee
    • Sales Representative
      • May 2013 - Jun 2013

      Diverse tasks in the store: the facing, the restock in store, the customer services. Notion concerning the cashier area Work in a strong team of students Challenge to work efficiently during rush times Diverse tasks in the store: the facing, the restock in store, the customer services. Notion concerning the cashier area Work in a strong team of students Challenge to work efficiently during rush times

    • France
    • Retail
    • 400 - 500 Employee
    • Saleswomen Internship
      • Jul 2012 - Aug 2012

      Replacement of the cellar man Complete training on wine and spirits knowledge In charge on in-­store process improvement In charge of the accounting, the facing, and management of the entire store Collaboration and tasks distribution with a coworker Replacement of the cellar man Complete training on wine and spirits knowledge In charge on in-­store process improvement In charge of the accounting, the facing, and management of the entire store Collaboration and tasks distribution with a coworker

    • Sales Representative
      • Jun 2012 - Jul 2012

      Management of the facing of the "water" department (swimming section, beach section, boat section, sailing section, diving section). Restock the store with daily deliveries Work with a team of ten people per day Management of the facing of the "water" department (swimming section, beach section, boat section, sailing section, diving section). Restock the store with daily deliveries Work with a team of ten people per day

    • France
    • Construction
    • 1 - 100 Employee
    • Sales representative fixed-­term contract
      • Jul 2011 - Aug 2011

      Prospecting in the 15th district of Paris Developing communication skills Collaboration with a teamwork Prospecting in the 15th district of Paris Developing communication skills Collaboration with a teamwork

    • France
    • Civic and Social Organizations
    • 100 - 200 Employee
    • Subcamp Manager
      • Jul 2011 - Jul 2011

      Volunteering in the food retailing organization on the camp Subcamp manager, working with a team of five people Manage the food for the worlwilde gathering for the Scout century celebration Volunteering in the food retailing organization on the camp Subcamp manager, working with a team of five people Manage the food for the worlwilde gathering for the Scout century celebration

Education

  • Boston University
    Bachelor's degree, Business and Management
    2013 - 2014
  • ESG Management School
    Master's degree, Marketing Digital Business
    2011 - 2016
  • CPGE lycée Alfred Kastler
    L1 de Bachelor
    2010 - 2011

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