Experience

The Safal Group

• Kenya
• Wholesale Building Materials
• 1 - 100 Employee

• Marketing Head - Southern Africa

  • Jun 2021 - Present



Mercedes-Benz South Africa

• South Africa
• Automotive
• 700 & Above Employee

• Head: Product and Marketing Vans

  • Apr 2019 - May 2021

  Develop and implement an effective and sustainable Vans product, marketing and communication strategy for the brand in order to enhance brand awareness. To head and manage the Vans Product & Marketing team and represent the Product Portfolio (X-Class, V-Class, Sprinter & Vito) and related processes and procedures with regards to marketing and communication strategy, introduction, launch and modifications for existing & future MB Van product range. Effectively manage product, marketing and communication initiatives within the MB Vans Division to contribute to the overall profitability of the MB Vans portfolio through maintaining a strong position in certain segments and growing in other markets. Show less



AB InBev

• Belgium
• Manufacturing
• 700 & Above Employee

• Market Development Manager Africa: Castle Lite

  • Oct 2017 - Sep 2018

  Strategically position the Castle Lite brand for short and long term success in Africa through managing successful launches and ensuring an actionable growth plan is in place. Key Responsibilities Lead the development of a detailed multiyear growth strategy for the brand across the African continent Launch Castle Lite into new markets in Africa partnering with regional and local leadership Lead alignment of liquid, packaging, positioning and 3 year strategic commercialization and brand plan Partner with recently launched markets to optimize commercialization and course correct any issues to ensure long term success Lead identified multi-country strategic projects for example in areas of packaging optimization, communications and innovation Show less



Nissan Motor Corporation

• Japan
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing Manager: Sub-Sahara Africa

  • Jun 2016 - Sep 2017

  Drive Brand Power across all current SSA countries and launches in new markets Key ResponsibilitiesDefining and protecting the Nissan Brand identity (product & brand) in SSA including all internal, external, and PR Plan, develop and execute advertising and marketing campaigns (country specific) to create awareness and demand. Control of all media channels including Digital and Social Media. Monitoring and validation of network advertisingControl and invest the fixed marketing budgets to create maximum efficiency and return for the businessCollaborate across divisions in NSA to structure a consistent approach on strategic projects Show less

• Market Development Manager: Sub-Sahara Africa

  • Nov 2013 - May 2016

  Drive Brand and Sales Power in SSA for an allocated basket of countries, each of which receives attention appropriate to stature (primary, secondary, tertiary, dealer direct or other). Progress is driven through balancing short term wins and long term sustainability, and includes focus on product, brand, marketing, comms, retail and standardsKey ResponsibilitiesEnsuring continuous improvement and driving innovation in planning, processes, data gathering, product enhancement (optimally priced and specified product lineup)Improved marketing basics and Nissan brand building (impact, consistency and presence). Show less

• Product Manager: Sub-Sahara Africa

  • Apr 2011 - Oct 2013

  Management of all SUV and Passenger vehicles in SSA in order to meet business objectivesKey Responsibilities To manage the product communications of the Nissan range for the duration of a vehicle's life cycle: launch, post-launch, maintenance & run-out in terms of ATL, BTL and Digital and ensure that all communication is in line with marketing and brand strategy Gather market information from Sub- Saharan countries for input into strategic documents and future model feasibility and pricing studiesProduct training communicationPrice repositioning Show less



Society for Family Health

• Non-profit Organizations
• 200 - 300 Employee

• Brand Manager

  • Oct 2009 - Mar 2011

  Social Marketing focused on HIV Prevention through behaviour change communication Key Responsibilities Ensure that all activities (ATL & BTL) and dealings (PR & Public Private Partnerships) will contribute towards a greater health impact in South Africa To ensure the meeting and exceeding of marketing, objectives, through the effective strategic management of New Start (HIV Counselling & Testing (HCT) Medical Male Circumcision Home Based HCT Provider Initiated HCT Sisterhood Network brands Show less



Nissan Motor Corporation

• Japan
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Product Communications Manager

  • Oct 2007 - Sep 2009

  Key ResponsibilitiesTo manage the product communication (ATL, BTL & Digital) of the Nissan range for the duration of its life cycleLaunchPost-launchMaintenance Run-out

• Assistant Product Manager

  • Nov 2005 - Sep 2007

  Key ResponsibilitiesTo manage (analyse, review & evaluate) product range (Nissan Patrol) for the duration of its existence in terms of brand image, volume, channel mix and profitabilityAssist on the launch of the Nissan Navara 4x4To manage SUV product budgets

• Marketing and Sales Planning Analyst

  • Apr 2005 - Nov 2005

  Key Responsibilities Financial (FMS & VMS (Marketing & Sales Incentives)) and Volume Analysis for Total Distribution Cost within Sales & Marketing - Current financial year and projections for next 4 years including where savings had been made in order to redistribute budgets when requiredManagement of Marketing Barter deals - Renewals & servicing of vehicles

• Business Planning Trainee

  • Jul 2004 - Mar 2005

  Key Responsibilities Financial (FMS & VMS (Marketing & Sales Incentives)) and Volume Analysis for Total Distribution Cost within Sales & Marketing - Current financial year and projections for next 4 years including where savings had been made in order to redistribute budgets when requiredManagement of Marketing Barter deals - Renewals & servicing of vehicles