Experience

Fresh Mark Inc.

• United States
• Food and Beverage Manufacturing
• 200 - 300 Employee

• National Chain Account Sales Manager

  • Jul 2016 - Present



Smithfield Foods

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Senior Regional Sales Manager

  • Apr 2015 - May 2016

  Team successfully incorporated additional sales responsibility for all John Morrell Food Group products with customer base. Optimized new retail broker coverage for sales zone.

• Senior Regional Sales Manager, Central Region (Smithfield-Farmland/Cook's)

  • May 2013 - Mar 2015

  Led a team of four Key Account Managers calling on Affiliated Foods Midwest, Piggly Wiggly Midwest, Certco-Woodman's, Supervalu-Green Bay, Nash Finch Midwest, and regional distributors, delivering sales and profit growth. Directly responsible for Roundy's.

• Sr. Manager, National Accounts - Cook's Ham

  • Feb 2012 - May 2013

  Responsible for sales growth and execution of all company initiatives with Supervalu Corporate, Nash Finch Corporate, as well as regional accounts, indirect customers, and distributors.



Hillshire Brands

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Senior Manager, Retail Sales Execution-West

  • Jan 2010 - Sep 2011

  Implemented electronic audit tool, eliminated 60 day response cycle.Increased call frequency 16% with implementation of new sales agency contract.

• National Director of Retail Sales Execution

  • Aug 2007 - Dec 2009

  Grew core item distribution 15% over two and a half years.Achieved 110% of new item speed-to-shelf goals in 2008 and 114% in 2009. Returned savings from $27 million commissions, reset, and operating budgets each year.

• Sales Director, Supervalu/Nash Finch Team

  • Aug 2006 - Jul 2007

  Exceeded net sales and dollar volume goals on a $110 million business, while reducing trade spending by 11%.



ConAgra Foods

• Sales Director, Retail Execution

  • Dec 2005 - Jun 2006

  Led direct sales team of two Team Leaders and twelve Sales Representatives that called on sixty-six Supervalu retail groups, and sold Grocery, Frozen, Dairy, Meat, and Snack categories.* Exceeded priority item and base distribution goals.

• Sales Director, Refrigerated Meats

  • Jan 2005 - Nov 2005

  Directed and developed team of nine Key Account Managers and Trade Marketing Manager. Designed, led and managed strategic business plans with Supervalu Corporate Promotion and Merchandising Managers on all wholesale and retail initiatives.



ConAgra

• Trade Marketing Manager, Supervalu Team

  • Aug 2003 - Dec 2004

  Coached and trained eleven Key Account Managers, developed trade plans, aligned pricing, secured slotting and merchandising programs, achieved deduction targets. Developed Shopper Marketing events in Central and Midwest Regions of Supervalu for entire ConAgra portfolio. Coached and trained eleven Key Account Managers, developed trade plans, aligned pricing, secured slotting and merchandising programs, achieved deduction targets. Developed Shopper Marketing events in Central and Midwest Regions of Supervalu for entire ConAgra portfolio.



ConAgra Foods

• District Sales Manager, Supervalu Team

  • May 2000 - Jul 2003

  Recruited, trained and coached four Key Account Managers and directed two Broker Account Executives. Formulated results-driven trade plans in consultation with Team Sales Director and corporate headquarter teams. Achieved Incentive Trip seven consecutive years, by delivering new item and volume objectives within trade spending budgets.

• Key Account Manager

  • Dec 1995 - Apr 2000

  Grew territory by 66% over four year period, consistently exceeded goals at Kroger Central KMA and Marsh Supermarkets. Directed local retail broker. Won National Key Account Manager of the Year 1999, grew volume to 124% of prior year, 117% of quota.



Nestle Food Co

• Various roles of increasing sales and sales management responsibility

  • 1985 - 1995

  American Home Products - Trade Marketing Manager, National Account ManagerNestle Food Company - Business Development Manager, Key Account Manager American Home Products - Trade Marketing Manager, National Account ManagerNestle Food Company - Business Development Manager, Key Account Manager