Experience

Cube House Works

• China
• Market Research
• 1 - 100 Employee

• Partner and Project Director

  • Sep 2017 - Present

  Qualitative researchUX research and design optimizationBranding and design thinkingEthnography and market immersionRecruitment and project management nationwide



Kantar TNS

• France
• Research Services
• 1 - 100 Employee

• Senior Research Manager

  • May 2017 - Oct 2017

  Project Director in QLCategory expertise: automotive, technology, athleisure, luxury, travel and hospitality



Flamingo

• United States
• Insurance

• Researcher and moderator

  • May 2016 - May 2017

  Closed by parent company Omnicom



Mintel

• United Kingdom
• Market Research
• 700 & Above Employee

• Senior Trends Analyst, APAC

  • Mar 2016 - May 2016

• Trends Analyst, APAC

  • Mar 2015 - Feb 2016



Insights by Kantar

• United Kingdom
• Market Research
• 700 & Above Employee

• Qualitative Researcher

  • Apr 2013 - Mar 2015

  •Engaged in qualitative studies for advertising evaluation, prototype test, product U&A evaluation, future design evaluation and so on.•Utilized qualitative methods such as focus group, in-depth interview, ethnography, online panel, and car clinic for gaining cultural insights and understanding consumer behavior and psychology • Extensively and systematically trained to have moderated in pair interviews and mini focus groups for electronics and automotive projects.•Actively involved in proposal design, pitching, execution, reporting, and presentation for more than 20 Fortune 500 companies.•Closely worked with a wide portfolio of clients including 6 top auto makers, 1 major cellphone brand, the largest consumer electronics brand, the largest online digital market brand in US, and a European national embassy.



Wicked Good Cookies

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Apr 2012 - Apr 2013

  •Designed, optimized and executed the new website and new branding image. •Developed monthly marketing plans to support seasonal sales and demands. •Conducted industry research and competitive analysis to assist better planning and marketing campaigns. •Managed company’s social media accounts for customer acquisition and retention through original content creation. •Planned and prioritized the marketing projects in accordance with management level’s direction.