Digital Growth Manager

• Jan 2021 - Present

- Started and led a team of digital marketers and developed strategies to increase the hotel group's online presence. - Structured and optimized digital channels, including website, social media and email marketing, to increase brand awareness and drive lead generation. - Implemented advanced analytics tools and performed data analysis to measure the performance of digital campaigns and make recommendations for optimization. - Developed and managed paid advertising campaigns on various digital platforms, such as Google Ads and Facebook Ads, to improve conversions. - Worked with multiple development teams to improve website usability and implement conversion-oriented features. For this project, I was tasked with "taking the online presence of the hotel group to the next level." A fairly extensive assignment that can be interpreted broadly. At the beginning of the assignment, the online landscape for the hotel group consisted of a number of separate websites and social accounts that functioned independently of each other. All brought to life with the best of intentions, but without an overarching plan. A digital marketing strategy was created and rolled out. A workflow was designed and rolled out along with a whole new team that is working every day to grow and optimize all online facets within this wonderful company. Show less

Freelance Growth Marketer

• Oct 2020 - Present

- Led and executed growth strategies to drive customer acquisition and revenue growth. - Analyzed and optimized conversion points in the marketing funnel to improve conversion rates. - Created and managed automated email marketing campaigns to increase user engagement and improve retention. - Implemented and analyzed A/B testing to evaluate the effectiveness of website design, landing pages and call-to-actions. - Collaborated with cross-functional teams, including development and design, to plan and implement growth projects. As a Freelance T-shaped digital growth marketer, I feel completely at home in the world of Conversion Rate Optimization, A/B testing, SEO, SEA, Email Marketing, Social Media Marketing, Paid Social, Data Analytics, Marketing Automation, Strategic Planning, Stakeholder management and much more. My toolbox includes: ActiveCampaign, ChatGPT, UsabilityHub, WordPress, Make.com, Zapier, Google Tag Manager, Google Analytics, FigPii (A/B Testing), Google Ads, Meta Ads, TikTok Ads, SnapChat Ads, Contentstudio.io, RevealBot and more. Show less

Solutions Architect

• May 2017 - Oct 2020

- Responsible for designing and implementing customized technical solutions for Talpa TV based on their specific needs and business objectives. - Worked closely with the sales and project management team to identify technical requirements and design solutions to meet needs. - Led workshops and presentations to communicate the technical aspects of the solutions to stakeholders and ensure their involvement. - Created technical documentation, such as architectural overviews and system designs, to provide a clear picture of the proposed solutions. - Acted as a technical advisor to the internal team and external customers, providing support during the implementation process. As a solutions architect, I’ve been working on some great projects within Talpa TV. Together with multiple development teams in Serbia, we’re creating a custom video player for the Talpa OTT platform. Next to the video player, I’m working on the KIJK.nl website and the channel website for Net5, SBS6, SBS9 and Veronica. Show less

Senior Backend Engineer

• Jan 2015 - Apr 2017

- Designed and implemented scalable and efficient backend architecture for high-traffic web applications.- Developed and implemented RESTful APIs and microservices to enable functionality and integration with external systems.- Optimized database schemas and queries for improved performance and data integrity.- Collaborated with front-end developers and other stakeholders to understand technical requirements and provide technical solutions.As a backend engineer, I’ve designed and created the back-end and infrastructure for the websites of Hart van Nederland, Shownieuws, Pietsweer, SBS6, Net5, Veronica, SBS9. I also created the first version of the SBS Video Player. Show less

Backend developer

• Dec 2008 - Jan 2015

Web Engineer

• Jun 2008 - Dec 2008

Senior Web Designer / Front-end developer

• Jan 2006 - Feb 2008

Web UX/UI designer

• Jan 2002 - Dec 2005

Web UX/UI designer

• 2001 - 2002

Web UX/UI designer

• 2000 - 2001

Producer

• 1992 - Apr 2000