Philippe Cohen

Transition Manager at Wagram Consulting - Portage Salarial
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Contact Information
Location
Moscow, Moscow City, Russia, RU
Languages
  • French Native or bilingual proficiency
  • English Full professional proficiency
  • Russian Full professional proficiency
  • Italian Professional working proficiency
  • Spanish Elementary proficiency

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Emanuele Stano

It was a privilege for me to closely work with Philippe at the time of my appointment to the EVP MEAR role. Philippe knows the Russian market dynamics by heart, thanks to his long experience and deep knowledge of local culture and language. His extraordinary attitude to resolve conflicts made our Russian team work effectively for a long period of time, developing a mix of internally grown talents and and external additions. His integrity and trust are a guarantee, an enormous value to the company. I thank Philippe for the valuable time spent together and I definitely recommend him to any company that is looking for a senior executive in the Russian market

James Barnes

Philippe was a pleasure to work for, his positive and friendly approach made every meeting enjoyable and rewarding. Philippe has detailed knowledge of the Russian market with 20 years experience. The GM for Ariston & Bonduelle and a dedicated family man. I can highly recommend Philippe on a business and personal level.

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Experience

    • France
    • Human Resources Services
    • 1 - 100 Employee
    • Transition Manager
      • Jan 2023 - Present

      In the frame of specific missions, bring to companies an external independent analysis and expertise, to help them to overcome challenges and reach their strategic / tactical targets in a disruptive way, leveraging on the synergy between the external expertise and the internal competences. Focus on 8 key areas: • Strategic analysis, “where to go” (positioning, turnover, volumes, margins and market shares). • Transformation of strategic targets into business / action plans, with proper KPI / OPI. • Definition of adequate commercial and marketing policies aligned to the business targets. • Costs analysis and optimization. • Analysis of supply chain efficiency. • Support in process optimization. • Efficient PR and GR. • Last but not least: Motivation of the teams to implement change management. Show less

    • Senior Consultant
      • Sep 2021 - Jan 2023

      Support companies in their activities on the Russian market: strategy development, market studies, competitive analysis, distribution selection, consumers trends, pricing analysis, agile and design thinking Support companies in their activities on the Russian market: strategy development, market studies, competitive analysis, distribution selection, consumers trends, pricing analysis, agile and design thinking

    • General Manager for Russia, Bielorussia and Central Asia
      • Dec 2009 - Sep 2021

      Ariston Thermo Group, Italian based international company is one of the world leaders in manufacturing and selling heating equipment and technologies. 90 years of existence, 25 years in Russia with local production. GENERAL MANAGEMENT, MAIN FOCUS ON: Strategical development (Russia, Central Asia), business planning with full P&L responsibility. ROAD TO MARKET: -Defining and implementing the commercial and marketing policy: segmentation (clients, regions, products, brands, price points). -Managing the constraints of a large assortment (~200 SKUs) with multi-sourcing (Russia, Italy, China, Vietnam…) and 8 regional branches with local warehouses in Russia + importers in CIS + own legal entity in Kazakhstan with warehouse in Almaty => supply chain & logistic as key success factor. -Managing the after sales policy, and the stakeholders’ motivation (spare parts distribution policy, loyalty program…). DIGITALIZATION OF THE BUSINESS PROCESSES: -Market intelligence. -Implementation of SAP, and CRM system. -Implementation of specific tool for stock follow-up at clients’ level. HR POLICY: -Talent pool program (acquisition, retention, motivation) -Training program together with leading institutes in Russia -Trainings and cross-country career development. GR and PR: -Representation of the company in business associations, government bodies. -Responsibility for the company external communication in the frame of the corporate policy. ANTI-CRISIS MANAGEMENT: - 2014 / 2015: financial crisis - 2020 / 2021: COVID, lockdown MAIN ACHIEVEMENTS: Turnover increase by 100% between 2010 and 2014; back to pre-crisis (2014) results after COVID period. From 25 to 30% market share on key categories. Successful transition from a traditional 2 steps distribution to a balanced go to market (40% traditional, 60% modern trade, including 15% through e-commerce). Leading a joint project between Ariston Thermo Group and the Uzbek government for the local production of domestic gas boilers. Show less

    • France
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • General Manager, Russia & CIS
      • May 1995 - Dec 2009

      Bonduelle is one of the world leaders in the field of vegetable processing and marketing. MAIN RESPONSIBILITIES: STRATEGIC DEVELOPMENT (Russia, Central Asia), business planning, P&L “GO TO MARKET”: -Construction of the distribution, first via a representative office and a network of importers, then via a local legal entity and a network of distributors (wholesale / retail) -Commercial and marketing policy -Management of the supply chain and logistics (+ specificities related to the harvest period in relation to the seasonality of consumption) - Market intelligence HR: - Team building, coaching, motivation FINANCE & ADMINISTRATION: -Responsibility for the P&L, and for the legal framework GR / PR: - Fight against counterfeiting -Creation of an "agro-business" committee at the AEB (Association of European Companies in Russia): see market trends and coordinate lobbying actions on common issues between member companies GREENFIELD – factory construction (2004-2005) in the Krasnodar region, introduction and development of a new business model / process to establish self-sufficient agricultural production (technical equipment and own personnel), using land under lease contract with local farms. Construction of a cannery for the processing of two flagship products, sweet corn and peas CRISIS MANAGEMENT: - 1998 / 1999: Russian financial crisis, strong devaluation of the ruble - 2008 / 2009: global financial crisis MAIN RESULTS: Evolution of turnover: from ~10 million euros in 1995 to ~100 million euros in 2009 Russia: 99% assisted notoriety achieved in 5 years, 70% “top of mind” Market leader in canned vegetables in Russia (2005), market share from 0 to 50%, thanks to penetration in all distribution segments Leading position in the markets of Armenia, Belarus, Kazakhstan (2003-2009) Show less

    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Area Sales Manager for Asia / Pacific and Africa
      • Oct 1989 - Apr 1995

      Vetoquinol is one of the leading French independent companies producing and marketing veterinary pharmaceuticals, leveraging on an advanced capacity to develop specific formulations adapted to each market. ACHIEVEMENTS: on the area of responsibility, growth of turnover from 1 million to 6 million euros, through the development of a network of importers / distributors and of “prescriptors”. Vetoquinol is one of the leading French independent companies producing and marketing veterinary pharmaceuticals, leveraging on an advanced capacity to develop specific formulations adapted to each market. ACHIEVEMENTS: on the area of responsibility, growth of turnover from 1 million to 6 million euros, through the development of a network of importers / distributors and of “prescriptors”.

Education

  • Institut Commercial de Nancy
    MBA, Business Administration, International Affairs
    1981 - 1984

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