Senior Manager, CRM & Lifecycle Marketing

• Dec 2022 - Present

Senior Lifecycle Marketing Strategist

• Sep 2022 - Dec 2022

Lifecycle Marketing Strategist

• Apr 2022 - Sep 2022

Email Marketing Manager

• Sep 2021 - Apr 2022

Director, Email Marketing

• Oct 2019 - Sep 2021

● Developed and implemented email channel strategy to cultivate, engage, and motivate sub-$5000 grassroots donors and potential teachers through a/b testing, segmentation, personalization, and journeys. ● Digital performance: Increased organization-wide email open rate, CTR, and CTOR by 7%, 43%, and 33%, respectively. ● Acted as email expert and coach for 200+ staff: Responsible for the adoption of best practices for building and analyzing email campaigns. ● Key leader in org-wide… Show more ● Developed and implemented email channel strategy to cultivate, engage, and motivate sub-$5000 grassroots donors and potential teachers through a/b testing, segmentation, personalization, and journeys. ● Digital performance: Increased organization-wide email open rate, CTR, and CTOR by 7%, 43%, and 33%, respectively. ● Acted as email expert and coach for 200+ staff: Responsible for the adoption of best practices for building and analyzing email campaigns. ● Key leader in org-wide transition from Pardot to Marketing Cloud, co-designing organization-wide CRM strategy and migrating all contacts and data history. ● Evaluated email performance through PowerBI, Salesforce Datorama, and Excel; synthesized analysis to present to various stakeholders, identifying growth opportunities and successes. Show less ● Developed and implemented email channel strategy to cultivate, engage, and motivate sub-$5000 grassroots donors and potential teachers through a/b testing, segmentation, personalization, and journeys. ● Digital performance: Increased organization-wide email open rate, CTR, and CTOR by 7%, 43%, and 33%, respectively. ● Acted as email expert and coach for 200+ staff: Responsible for the adoption of best practices for building and analyzing email campaigns. ● Key leader in org-wide… Show more ● Developed and implemented email channel strategy to cultivate, engage, and motivate sub-$5000 grassroots donors and potential teachers through a/b testing, segmentation, personalization, and journeys. ● Digital performance: Increased organization-wide email open rate, CTR, and CTOR by 7%, 43%, and 33%, respectively. ● Acted as email expert and coach for 200+ staff: Responsible for the adoption of best practices for building and analyzing email campaigns. ● Key leader in org-wide transition from Pardot to Marketing Cloud, co-designing organization-wide CRM strategy and migrating all contacts and data history. ● Evaluated email performance through PowerBI, Salesforce Datorama, and Excel; synthesized analysis to present to various stakeholders, identifying growth opportunities and successes. Show less

Marketing and Communications Manager

• Jan 2019 - Oct 2019

● Led marketing strategies for all national initiatives. Includes developing goals and KPIs for email, social media, and advertising strategies as well as building the emails, drip campaigns, and social media content: copywriting, segmentation strategy, a/b testing, and final analysis. ● Digital performance: Increased open rates by 30%, CTR by 7%, total online gifts by 44%, and average online gift by 23%. ● Drafted communications including email copy, fundraising solicitations, blogs… Show more ● Led marketing strategies for all national initiatives. Includes developing goals and KPIs for email, social media, and advertising strategies as well as building the emails, drip campaigns, and social media content: copywriting, segmentation strategy, a/b testing, and final analysis. ● Digital performance: Increased open rates by 30%, CTR by 7%, total online gifts by 44%, and average online gift by 23%. ● Drafted communications including email copy, fundraising solicitations, blogs, and op-eds. ● Managed associate and coaches team of 10 Fellows; served as key part of digital strategy team. ● Managed and collaborated with PR consultant, developing national communications strategy. ● Created storytelling content to motivate participants to engage in social justice conversations and actions (both digital content and printed collateral). ● Project managed transition from Mailchimp to Pardot, including leading training for 40+ staff. ● Developed editorial calendar and style guide to create consistency in communications across national organization and regional offices.

Marketing and Communications Associate

• Oct 2017 - Dec 2018

● Introduced email targeting and a/b testing to organization, developed culture of data-driven, iterative communications strategies. ● Developed 2017 end of year digital fundraising campaign, increased the total donations amount by 44% and the average gift by 99%. ● Created and acculturated consistent and strategic company style guide.

Marketing Manager

• Jul 2016 - Sep 2017

● Created and distributed press releases, pitched stories to media outlets, handled press inquiries and attended press interviews to ensure positive publicity. ● Wrote compelling copy for advertisements, online blurbs, marketing emails. ● Generated innovative, clickable online content (including videos) to strengthen brand and develop interest in the theater. ● Produced opening night events: seating and catering to VIPs including donors and press, ensuring all guests are attended to… Show more ● Created and distributed press releases, pitched stories to media outlets, handled press inquiries and attended press interviews to ensure positive publicity. ● Wrote compelling copy for advertisements, online blurbs, marketing emails. ● Generated innovative, clickable online content (including videos) to strengthen brand and develop interest in the theater. ● Produced opening night events: seating and catering to VIPs including donors and press, ensuring all guests are attended to, creating warm and exciting atmosphere. ● Managed theater-wide communication through Constant Contact. ● Maintained and updated website using basic HTML+ through AudienceView and WordPress. ● Supervised and mentored full-time marketing intern.

Marketing Intern

• Aug 2015 - Jun 2016

● Generated innovative, clickable online content around each mainstage show to excite audiences. ● Built on digital content and marketing plan to develop interactive lobby displays to engage patrons the moment they step in the theater. ● Handled all press and VIP guest reservations for opening nights and assists in seating. ● Wrote press releases for Brown/Trinity MFA productions. ● Maintained website using basic HTML. ● Provided marketing research and administrative support.