Experience

Routific

• Canada
• Software Development
• 1 - 100 Employee

• Content Marketing Manager

  • Jun 2020 - Present

  Creating and sharing valuable B2B content to attract and convert prospects into customers. Playing around with images, infographics, videos, quizzes, memes, gifs, ads, blog posts etc. Constantly looking for ways to drive leads, sales, downloads, views, and more.



GiveMore

• Philanthropic Fundraising Services
• 1 - 100 Employee

• Co-Founder & Owner

  • Jan 2019 - Present

  • Coaching, development and training in the area of personal finance and charitable giving; • Management of a growing team of business owners, scaling e-commerce platforms and developing assets that lead to larger philanthropic contributions and community impact



Halftime Sports

• Community Manager

  • Aug 2020 - Jun 2021

  At Halftime Sports, our mission is to create the ultimate online destination for basketball fans. As one of the first community managers, I helped design and implement sourcing strategies. At the end of the day, built out a playbook of reaching out and engaging with these users. To build and grow the community, we focused on four key aspects: user acquisition, activation, content moderation, and vertical expansion. Highlights:- Helped to 6x user base through community management efforts- Built foundation of Community Operations Playbook- Owned Acquisition efforts for all organic funnels- Led user research, interview, and feedback sessions- Built a DIY-CRM; a tracking and measurement system for User Acquisition, User Activation and User Retention- Built and implemented video onboarding flow- Built out Best Practice guidelines for Live Audio Rooms



United Way BC Social Purpose Institute

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Marketing and Communications Strategist

  • Jul 2019 - Jun 2020

  At the Social Purpose Institute, we offer a structured and supportive environment that will help you incubate, accelerate and scale social purpose as a way to drive both your business growth as well as your company’s potential for social good.



Keela

• Canada
• Software Development
• 1 - 100 Employee

• Head Of Marketing Communications

  • May 2017 - Jul 2019

  Keela provides accessible productive technology for small and medium-sized nonprofit organizations. We develop tools for 99% of the nonprofit market underserved by current technological offerings. Our platform helps nonprofits organize and integrate workflows, which saves them time and money. Keela’s tools include the ability to manage projects, contacts, campaigns, and donations. - Ownership of Keela's Marketing Brand- Responsible for the development and implementation of Keela’s Content Marketing Strategy. - Manage social networks, including Facebook, Linkedin, Twitter and Instagram. - Creating social media campaigns - including content and images - to better engage the community. - Coordinate with guest bloggers and influencers in order to engage a larger community. - Write and design ebooks to be used as marketing materials. - Create and host webinars on nonprofit management. - Host webinars teaching clients and prospects how to use Keela effectively.

• Communications Coordinator

  • Jan 2017 - May 2017

  - Manage social networks, including Facebook, Linkedin, Twitter and Instagram. This includes creating images, facilitating discussion within the community and managing paid advertisements. - Creating social media campaigns - including content and images - to better engage the community. - Coordinate with guest bloggers and influencers in order to engage a larger community. - Write and design ebooks to be used as marketing materials. - Create and host webinars on nonprofit management. - Host webinars teaching clients and prospects how to use Keela effectively. - Answer help and support emails to currentl clients.



Peel Newcomer Strategy Group

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Consultant, Communications & Knowledge Transfer Specialist

  • Jan 2016 - Feb 2017

  Peel Newcomer Strategy Group (PNSG) is a cross collaborative of more than 23 partners dedicated to ensuring the successful integration of newcomers into all aspects of community life through a coordinated and integrated community plan. The initiative is chaired by the Region of Peel and United Way of Peel Region.COMMUNICATIONS- Assist in developing, implementing and evaluating communications strategies and plans- Assist in developing marketing outreach strategies leveraging technology to create community awarenessCONTENT DEVELOPMENT- As Head Writer, provide writing support for communications and marketing initiatives- Create press releases, backgrounders, fact sheets, articles, key messaging, speeches and speaking points- Contribute to researching, writing and proofreading publications- Provide input for website design, content development and continuous website maintenanceDRIVING CONTENT- Coordinate ongoing social media efforts



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Community Affairs Manager, Canada

  • Jul 2016 - Dec 2016

  Establish and maintain strong relationships with corporate partners, community organizations and government to build and execute strategic programs that address societal issues• Develop opportunities to build a positive image and reputation in Canada• Enhance and implement engagement strategies with government elites• Work with internal business groups to understand key business objectives• Develop and implement local community initiatives as well as programs and grants with non-profit communities across Canada• Create blog posts, website updates, local impact stories, and social media blasts to contribute to the community affairs portfolio• Evaluate and track donation and sponsorship opportunities• Identify potential grant recipients and partners and maintain connections• Direct the employee engagement strategy and provide ongoing review and measurement



Tata Consultancy Services

• India
• IT Services and IT Consulting
• 700 & Above Employee

• Corporate Social Responsibility Coordinator, Canada

  • Feb 2016 - Jul 2016

  Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. As part of the CSR team, I assist in the planning and execution of Corporate Social Responsibility initiatives of TCS in the US and Canada:• Assist in raising STEM (Science, Technology, Engineering and Math) awareness through the GoIT program, a student technology program for ages of 9 to 16• Connect employee volunteer groups to CSR opportunities with our national level partner agencies through initiatives in the areas of health, education, and environment • Outreach to nonprofit agency partners to develop mutually beneficial business-community partnerships • Coordinate the appropriate project logistics including pre-project development, logistics, project supplies, etc. and provide onsite leadership at select projects • Coordinate volunteer recruitment and registration, with support from the CSR Champions • Support corporate philanthropy efforts by working with internal stakeholders and nonprofits to execute the donations process



The Etobicoke Children's Centre

• Canada
• Mental Health Care
• 1 - 100 Employee

• Consultant, Communications Specialist

  • Dec 2015 - Jun 2016

  Provide communications expertise to The Etobicoke Children's Centre, by providing a host of services, including:- Content writing- Collateral development (Annual Reports, Brochures, etc.)- Strategic Communications (Development of communications framework)- Digital support (content development and translation)- Copy-editing



Plan International Canada

• Canada
• Fundraising
• 200 - 300 Employee

• Youth Engagement Specialist

  • Jul 2015 - Dec 2015

  Responsible for shaping and strengthening Plan’s youth engagement and global education work through youth leadership programs and other key initiatives. As a key point of contact for young people who are, or want to become involved, with Plan Canada, I am responsible for fostering and stewarding relationships, shaping and supporting our youth engagement initiatives, and creating relevant and engaging online content to inspire and mobilize young people.My role primarily touches on two strategic areas of Plan Canada’s YouthEngagement Portfolio:1. Expansion, development, support and ongoing execution of Plan Canada’sPlan for Change youth programming, including but not limited to the YouthJournalist Program, Youth Advisory Council, Girls’ Speakers Bureau andBecause I am a Girl Clubs2. Engaging mass youth through accessible programs and campaigns as wellas through digital and online activities• Support and strengthen Plan Canada’s Youth Leadership programs includingthe Girls’ Speakers Bureau, Youth Journalists and Youth Advisory Council aswell as enhance linkages with other youth networks in Canada and withinPlan’s global network• Lead Plan Canada’s digital communications and engagement efforts targetingyouth, including the development and content maintenance ofplanforchange.ca and @Plan4ChangeCAN Twitter account• Write and develop online content to engage youth



United Way of Peel Region

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Communications & Engagement Specialist

  • Aug 2012 - Jul 2015

  • Build and cultivate long-term relationships with key stakeholders, in particular, United Way donors, volunteers, young adults and youth• Coordinate and manage the Young Leaders Council and GenNext initiatives within youth engagement portfolio• Manage United Way of Peel Region social media communities, including Facebook, Twitter, LinkedIn, Instagram and Blogs• Support Marketing and Communications initiatives through content development• Provide support for donor engagement activities such as Customized Days of Caring, Speakers Bureau and Agency Tours

• Communications & Engagement Coordinator

  • Dec 2012 - Nov 2014

  • Coordinating the development and implementation of initiatives related to youth and young adults• Supporting engagement initiatives related to customized Day of Caring opportunities and Speakers Bureau• Participating as a member of the communications and marketing team in regular departmental and inter-departmental activities• Supporting the advancement of Communication & Marketing’s content strategy and editorial calendar• Assisting with content preparation for United Way publications, social media channels and the website

• Sponsored Campaign Representative

  • Aug 2012 - Dec 2012

  • Build fund development strategies for various workplace campaigns• Maintain positive donor relations with clients found within the Public Sector and Education Sector portfolios• Deliver presentations, training sessions and testimonials to grow donor giving• Attend and chair employee committee meetings to plan special events• Distribute promotional campaign materials throughout Peel Region• Collect, file and calculate total donations per campaign period• Provide special event support



Good Movement

• Philanthropy

• Director & Co-founder

  • May 2011 - Aug 2014

  • Manage a team of 10 executive members, and over 100 general members• Design, develop and direct strategic plans for the entire organization• Mentor and engage with youth, empowering action and philanthropy• Negotiate effective outcomes while managing positive relationships• Oversee the organization of fundraisers and volunteer opportunities to benefit underprivileged youth across Mississauga and Toronto• Maintain a strong, reliable work ethic by constantly seeking tasks to complete• Maintain accurate and transparent budget with sound financial principles• Manage website and social media outlets as well as organize various social functions and workshops through clever networking



Fair Share for Peel Task Force

• Government Relations Services

• Communications Coordinator

  • Dec 2012 - Jun 2013

  The Fair Share Task Force is a broadly based coalition seeking to reform social services funding so every child and family in Ontario has equal access to social services. There are over 70 supporting agencies including boards of trade, chambers of commerce, boards of education, hospitals, Peel Police, Peel United Way and innumerable community agencies.• Support the development and execution of a government relations campaign including; web development, graphic design and creation of social media campaign• Spearhead youth civic engagement strategies for Peel• Writing for media, internal documents, and grant proposals• Database management



Volunteer MBC

• Youth Engagement Coordinator

  • May 2012 - Sep 2012

  • Design and implement youth volunteer engagement plan•Make meaningful connections with school s and office administration to establish positive working relationships and future engagement• Manage and maintain client satisfaction through telephone conversations• Manage one-on-one consultations with youth and assist them with finding meaningful volunteer opportunities• Contribute articles to e-newsletters for volunteers• Create new outreach marketing materials



Bell

• Canada
• Telecommunications
• 700 & Above Employee

• Media & Communications Associate

  • Apr 2012 - Jun 2012

  • Create promotional collateral through cross-departmental collaboration• Orchestrate the delivery of monthly program updates with PowerPoint• Contribute to interior Bell exhibits by providing prologues and descriptions• Research, organize and deliver program-wide workshop on Negotiation and Mediation skills• Perform quality assurance on promotional video transcriptions• Design several templates for web-based program invitations using Adobe Photoshop and Dreamweaver• Successfully reached Fundamental Level (Bronze) with over 450 hours contributed



York University

• Canada
• Higher Education
• 700 & Above Employee

• Writing Tutor

  • Sep 2010 - Apr 2012

  • Assist students from the beginning of the writing process• Help develop proper arguments and effective thesis• Determine student needs through excellent communication skills• Translate technical jargon into clear, plain-language• Engage with students and built rapport to create a personal learning plan



Scotiabank

• Canada
• Banking
• 700 & Above Employee

• Administrative Support Assistant

  • Jul 2011 - Feb 2012

  • Receive and ship important financial documents• Greet and interact with important clientele• Write and issue cheques, branch deposits and withdrawals• Provide assistance and relief for reception staff• Perform any and all miscellaneous tasks assigned• Organize and ship 10 years of back-dated files