Experience

Raken

• United States
• Software Development
• 100 - 200 Employee

• Senior Web Developer

  • Apr 2022 - Present



Backyard Products

• United States
• Manufacturing
• 100 - 200 Employee

• Web Developer

  • Apr 2021 - Apr 2022

  ● Design and develop custom, responsive websites on WordPress ● Create customized WooCommerce experiences (e.g., regional pricing, location detection, advanced variation options) ● Optimize websites for mobile performance and monitor Core Web Vitals to ensure passing scores ● Test layout and functionality on multiple devices and screen sizes ● Design and develop custom, responsive websites on WordPress ● Create customized WooCommerce experiences (e.g., regional pricing, location detection, advanced variation options) ● Optimize websites for mobile performance and monitor Core Web Vitals to ensure passing scores ● Test layout and functionality on multiple devices and screen sizes



Digital Engine

• United States
• Advertising Services

• Web Developer

  • Jun 2019 - Apr 2022

  ● Design, build, and launch responsive websites that excel in mobile performance. ● Configured a new server with OpenLiteSpeed, improving a large client’s PageSpeed Insights mobile performance scores from ~17 to ~80 and optimized their site for each of the Core Web Vitals. ● Setup and manage Google Workspace (formerly G Suite). ● Design, build, and launch responsive websites that excel in mobile performance. ● Configured a new server with OpenLiteSpeed, improving a large client’s PageSpeed Insights mobile performance scores from ~17 to ~80 and optimized their site for each of the Core Web Vitals. ● Setup and manage Google Workspace (formerly G Suite).



Forward Thinking Systems

• United States
• Software Development
• 1 - 100 Employee

• Director of Digital Marketing & Web Development

  • Jun 2016 - Mar 2020

  ● Designed, built, and maintained all company websites, including integration of Google Analytics and Salesforce that automatically traced offline sales back to their online source. ● Optimized website for search engines with a heavy focus on speed and usability, resulting in over 500% growth in organic traffic and the industry’s best mobile performance scores on Google PageSpeed Insights. ● Launched Net Promoter Score (NPS) campaign that gave FTS its first formal process for collecting customer feedback and provided insight into ways we could improve the customers’ experience with the company and software. ● Collaborated with multiple departments to create product cut sheets, sales decks, user guides, videos, and comprehensive training materials for all FTS products. Show less



Treezio

• Fort Lauderdale, FL

• Founder

  • Mar 2016 - Jun 2019



ShipLilly

• United States
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Manager, Internet Marketing & Web Dev

  • Feb 2014 - Mar 2016

  ● Managed entire website restructure and redesign, including migration to a faster and more reliable server. Reduced page load times from 7-10+ seconds to ~2 seconds. ● Manual Google penalty recovery within first month of employment resulting in immediate increase of 62% in monthly organic visits. ● Implemented paid search landing page strategy with Unbounce resulting in immediate increase of 31.6% in lead form conversion rates across the entire AdWords account. With A/B testing, I ultimately increased lead form conversion rate by 78.4%. ● Blog content strategy and optimizations resulting in back to back YOY increases of 75.6% and 64.6% in monthly organic visits to the blog. Total increase from 2014 to 2016 of 189%. ● Acquired natural links and brand mentions from top industry websites and printed magazines via outreach and relationship building. Key examples include arranging for the CEO to be interviewed and quoted in DHL’s Delivered magazine, and multiple natural links from University (.edu) domains. Additional Responsibilities ● Manage copywriters, PPC agency, web developer, and social media team. ● Enhance search visibility of existing and new content ● Monitor and report on search performance through Google Analytics and Search Console ● Conversion rate optimization and A/B testing ● Landing page design and optimization for paid search initiatives ● Email marketing via newsletters and drip campaigns ● AdWords and Bing Ads (limited experience) ● Social media management (Twitter, LinkedIn, Facebook) Show less



Exults

• United States
• Marketing Services
• 1 - 100 Employee

• SEO Director

  • Feb 2009 - Feb 2014

  ● Organic search strategy for clients in online education, law, executive recruiting, dentistry, cosmetic surgery, weight loss, plumbing, country clubs, trade compliance, auto parts, real estate, bakeries, private jet rentals, home improvement, security, restaurants, and dozens more. ● Managed as many as 80 clients at a time. ● Main point of contact for majority of organic search clients. ● Responsible for driving overall SEO strategy used on entire client base. ● Managed in-house SEO team and outsourced resources. ● Responsible for vetting and selecting vendors and outsourced resources. ● Assisted in management of numerous project domains used for testing theories and strategies. ● Reputation management campaigns for high profile individuals seeking positive search results when their names were queried. ● Developed unique visual reporting system for reputation management clients. ● Created proprietary scoring system for rank reports. ● Developed video SEO strategy for several clients. Show less