Philip Cross

Partner at Leaders for Good
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Contact Information
us****@****om
(386) 825-5501
Location
Sydney, New South Wales, Australia, AU
Languages
  • English Native or bilingual proficiency

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5.0

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Annabel Gray

Phil's a fantastic coach - great at listening and dissecting issues, he's challenged me to go outside my comfort zone and helps apply a fresh lens on any challenges or topics we may be exploring. On a personal note, sessions with Phil are very easy as he genuinely cares and is very passionate about coaching and development. And all of his guidance comes from an amazing font of knowledge, along with being one of the most read, he also has an astounding knowledge of management frameworks and has one for every occasion or situation you may find yourself in!

LinkedIn User

Phil knows purpose - living his own and helping others to live theirs, specifically through his coaching and expertise in NLP and Strategy. It's been a pleasure working with Phil on a few projects podcast-related and life. Looking forward to a lot more moving forward!

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Credentials

  • Accredited Organisational Coach (Level Three)
    Institute of Executive Coaching and Leadership (IECL)
    Oct, 2020
    - Nov, 2024
  • Associate Certified Coach (ACC)
    International Coaching Federation
    Mar, 2020
    - Nov, 2024
  • GLWS (Global Leadership Wellbeing Survey) Level 1&2
    EEK & SENSE
    Sep, 2019
    - Nov, 2024
  • High Potential Trait Indicator, (HPTI)
    Thomas International
    Sep, 2019
    - Nov, 2024
  • Trait Emotional Intelligence Questionnaire (TEIQue)
    Thomas International
    Sep, 2019
    - Nov, 2024
  • Certified Organisational Coach (Level Two)
    Institute of Executive Coaching and Leadership (IECL)
    May, 2019
    - Nov, 2024
  • Certified Organisational Coach (Level One)
    Institute of Executive Coaching and Leadership (IECL)
    Feb, 2019
    - Nov, 2024
  • Integral Semantic Facilitation
    The Coaching Room
    Jun, 2018
    - Nov, 2024
  • Associate Certified Meta-Coach (ACMC)
    Meta-Coach Foundation
    Dec, 2017
    - Nov, 2024
  • NLP Master Practitioner
    Meta-Coach Foundation
    Nov, 2017
    - Nov, 2024
  • Level 1 Nutrition Certification
    Precision Nutrition
    Dec, 2015
    - Nov, 2024

Experience

    • Australia
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Partner
      • Jul 2020 - Present

      Leaders for Good specialises in Diversity, Equity & Inclusion and Culture Change. Working to support organisations to develop powerful strategies and embed DEI through powerful programs, workshops and experiences. With 50% of profit going to equity causes, Leaders for Good is also focused on how to make the biggest impact on equity at a societal level. Leaders for Good specialises in Diversity, Equity & Inclusion and Culture Change. Working to support organisations to develop powerful strategies and embed DEI through powerful programs, workshops and experiences. With 50% of profit going to equity causes, Leaders for Good is also focused on how to make the biggest impact on equity at a societal level.

    • Australia
    • Professional Training and Coaching
    • Coach & Facilitator
      • Jan 2011 - Jul 2020

      1-1 coaching, facilitation and leadership program design. I focus on both personal transformation and high impact strategy to help my clients make lasting change. 1-1 coaching, facilitation and leadership program design. I focus on both personal transformation and high impact strategy to help my clients make lasting change.

    • Australia
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Director, Coaching Innovation
      • May 2019 - Dec 2019

      My role at IECL was to spearhead the development and delivery of our next generation of Coaching and Leadership Development products and programs. Bringing together my experience in coaching, facilitation, strategy and design to help coaches and leaders accelerate their development and meaningfully impact the world around them. My role at IECL was to spearhead the development and delivery of our next generation of Coaching and Leadership Development products and programs. Bringing together my experience in coaching, facilitation, strategy and design to help coaches and leaders accelerate their development and meaningfully impact the world around them.

    • Australia
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Director, Strategy
      • Nov 2018 - May 2019

      As Director of Strategy, it was my responsibility to bring together the models and tools from nine newly merged businesses into a central diagnostic, ideation, testing and delivery framework, and to translate this framework into a series of Workshops and Sprints. As Director of Strategy, it was my responsibility to bring together the models and tools from nine newly merged businesses into a central diagnostic, ideation, testing and delivery framework, and to translate this framework into a series of Workshops and Sprints.

    • Singapore
    • Advertising Services
    • 1 - 100 Employee
    • Head of Consulting
      • Apr 2018 - Nov 2018

      While heading up APD's consultancy practice I brought together cross-functional teams, leveraging strategy, experience design, enterprise agility, digital marketing and technology to create exceptional customer experiences and deliver profound value to clients.

    • Head of Performance & Digital Transformation Consultant
      • Mar 2017 - Apr 2018

      Reporting directly to the CEO as part of the AU leadership team while leading a large team of digital professionals across SEO, Content, Social, CRO, Digital Media, Programmatic and Affiliate Marketing to deliver exceptional client outcomes. A core part of my role was Digital Consulting, engaging with senior stakeholders and coordinating cross-functional teams, (Technology, Marketing and Experience Design, etc.) to deliver growth and transformation sprints. Facilitating rapid, meaningful change for some of the world’s most notable companies.

    • Singapore
    • Advertising Services
    • 1 - 100 Employee
    • Head of Search
      • Jun 2015 - 2017

      As Head of Search I was responsible for all SEO and Digital Media activity at APD, ensuring not only great execution for our clients, but also leading a large team of search professionals through a period of significant organisational change, (the restructuring of our business during the consolidation of multiple brands under the new APD moniker). As Head of Search I was responsible for all SEO and Digital Media activity at APD, ensuring not only great execution for our clients, but also leading a large team of search professionals through a period of significant organisational change, (the restructuring of our business during the consolidation of multiple brands under the new APD moniker).

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Head of SEO
      • Feb 2012 - Jun 2015

      As Head of SEO I wore many hats, including client strategy, consultancy and engagement with senior stakeholders, P&L ownership for the channel, product development, team leadership and coaching, as well as cross-functional integration with other business practices. During my tenure in this role, both revenue and the size of the team grew significantly. As Head of SEO I wore many hats, including client strategy, consultancy and engagement with senior stakeholders, P&L ownership for the channel, product development, team leadership and coaching, as well as cross-functional integration with other business practices. During my tenure in this role, both revenue and the size of the team grew significantly.

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • SEO Director
      • Jun 2010 - Jun 2011

    • SEO Account Manager
      • Aug 2008 - Jun 2010

    • Online Audio and Video Media
    • 1 - 100 Employee
    • SEO Consultant
      • Nov 2006 - Nov 2007

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Marketing Intern
      • Jul 2004 - Jul 2005

Education

  • Aston University
    BSC, MAS
    2001 - 2006

Community

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