Experience

Bini Games

• Cyprus
• Computer Games
• 100 - 200 Employee

• User Acquisition Manager

  • Oct 2021 - Present

  - Launched and tested paid channels for 5 products (games niche). - Created and managed user acquisition campaigns across Facebook, TikTok, Google Ads, Unity, ironSource, Mintegral. - Worked with monetization models: subscription, in-app purchase, ads. - Worked with such geo: Tier 1, WW, Latam, China. - Created Landings on Tilda from idea to launch. - Implemented integration of Web-to-App flow. - Researched and analyzed competitors to implement best practices. - Continuously analyzing data, creating monthly reports and finding insights. - Proficient in Power BI, Google Analytics, AppsFlyer, Tableau. Show less



SUITSME

• Mobile Gaming Apps
• 1 - 100 Employee

• User Acquisition Manager

  • Jul 2021 - Oct 2021

  - Created and managed user acquisition campaigns across Facebook, Snapchat. - Optimized campaigns based on ROAS and LTV. - Created detailed tasks for designers (photo/video) and managed execution. - Analyzed results and managed marketing budget. - Analyzed competitors, generated and validated hypotheses. - Developed features based on the data-driven and hypothesis-validation approaches (using A/B tests, competitors analysis, internal analytics). - Created and managed user acquisition campaigns across Facebook, Snapchat. - Optimized campaigns based on ROAS and LTV. - Created detailed tasks for designers (photo/video) and managed execution. - Analyzed results and managed marketing budget. - Analyzed competitors, generated and validated hypotheses. - Developed features based on the data-driven and hypothesis-validation approaches (using A/B tests, competitors analysis, internal analytics).



Mebel Akvareli

• Киев, Украина

• Product Marketing Manager

  • Jan 2021 - Jul 2021

  Freelancer, Product Marketing Manager in a small internet store. I am driving Mebel Akvarely company, a small personalized furniture store, to expand its market share. I’m defining persona & customer pains, product positioning, creating a website from scratch, developing an internet-shop, promoting social networks. Marketing strategy. Came up with a marketing strategy and a half-year plan goals, budget, KPIs, and activities to achieve it on how to grow and expand market share. Customer development: - Launched a satisfaction survey and gained insights - Created a feedback loop with surveys Market research: - Researched market and competition - Created a proposal with trends & best practices based on research Campaigns in Facebook Ads Manager: - Launched and optimized ad campaigns on Instagram - Designed ads creatives - Created campaign and analysis reports - Created custom reports Website development: - Created a website layout in Photoshop - Prepared technical requirements for a developer Show less