Experience

Picfair

• Photography
• 1 - 100 Employee

• Content Manager

  • Jan 2018 - Present

  ►Produced in-house content aimed at platform subscribers in the form of articles, long-form copy, video, and social content (up to 8x content pieces per week) ►From late 2020, established and built Picfair's educational hub - Focus - as an additional pillar of the core Picfair brand, creating up to 10k additional monthly visits on average to the Picfair platform ►Established a team of freelance content creators to produce a regular stream of in-bound content for Focus and Picfair, executed all commissions and delivered within budget ►Optimised content for SEO, sign-up and subscription conversation ►Enhanced Picfair's presence on YouTube as an additional content channel for the platform ►Implemented a variety of email campaigns and automations, including customer nurture funnels, newsletters, and bespoke marketing drives ►Produced content in support of the company's wider customer acquisition strategy, most notably Facebook Ads ►Collaborated with external partners to run joint competitions and solus marketing campaigns ►Trained and supervised direct reports in image moderation and CMS population



Mary Evans Picture Library

• United Kingdom
• Libraries

• Marketing Executive

  • Apr 2015 - Dec 2017

  ►Licensed content from the library's online and offline archive to a wide base of domestic and international clients across a multitude of sectors, including publishing, TV, advertising, editorial, heritage, and third sector ►Grew existing business, re-established relationships with lapsed clients and prospected new customers by telephone, email, trade shows, and client visits ►Introduced new email marketing campaigns and practices to increase the visibility of the company's extensive content archive ►Created published content for web pages and social media channels and wrote blog posts as part of the multi-channel marketing strategy ►Advised customers on intellectual property and copyright, often complex in nature ►Administration including CRM management, invoicing, and data handling



StockFood

• Germany
• Photography
• 1 - 100 Employee

• Account Executive

  • Jun 2011 - Apr 2015

  ► Meeting and exceeding sales targets by providing exemplary customer service to existing buying and lapsed clients and converting prospect clients ► Handling license requests, conducting picture research and negotiating fees and bespoke pricing agreements ► Keeping abreast of industry trends and pushing content via recommendation & planned outreach opportunities. ► Working with management to develop targeted marketing strategies and new products. ► Meeting and exceeding sales targets by providing exemplary customer service to existing buying and lapsed clients and converting prospect clients ► Handling license requests, conducting picture research and negotiating fees and bespoke pricing agreements ► Keeping abreast of industry trends and pushing content via recommendation & planned outreach opportunities. ► Working with management to develop targeted marketing strategies and new products.



Yell Adworks Ltd

• Quality Assurance Assesor

  • Mar 2011 - May 2011

  ► Carried out QA tests on Yell Adworks products, ensuring products are kept within strict branding and quality specifications. ► Liaised with internal departments to ensure any errors or issues were resolved effectively. ► Demonstrated exemplary attention to detail and met performance targets on a daily basis. ► Carried out QA tests on Yell Adworks products, ensuring products are kept within strict branding and quality specifications. ► Liaised with internal departments to ensure any errors or issues were resolved effectively. ► Demonstrated exemplary attention to detail and met performance targets on a daily basis.



THE CULTURAL PARTNERSHIP

• United Kingdom
• Non-profit Organizations

• Workshop Facilitator

  • Feb 2011 - May 2011

  ► Facilitated a number of photography workshops for young people, provided tuition on using cameras and exploring photographic themes. ► Inspired the young people to be creative and use photography as a medium of expression to document life in their local neighbourhoods. ► Curated and organised a subsequent group exhibition of participant’s work in various venues throughout the local area, which helped engage the local community with the project. ► Facilitated a number of photography workshops for young people, provided tuition on using cameras and exploring photographic themes. ► Inspired the young people to be creative and use photography as a medium of expression to document life in their local neighbourhoods. ► Curated and organised a subsequent group exhibition of participant’s work in various venues throughout the local area, which helped engage the local community with the project.