Experience

one step beyond - strategic communications and campaigning

• Austria
• Public Relations and Communications Services
• 1 - 100 Employee

• Co-Founder

  • Jul 2022 - Present



hope-based communications

• Germany
• Civic and Social Organizations
• 1 - 100 Employee

• Communication and Campaigning Strategist, Trainer, Speaker

  • Dec 2021 - Present



Amnesty International Austria

• Vienna, Austria

• Communications and Campaigns Director

  • Jul 2016 - Jun 2022

  Leadership & Management Built and lead a strong Communications and Campaigns Team through the successful acquisition of high potentials for the organisation. Successfully created and executed a growth strategy through campaigning and mobilisation initiatives. Increased digital mobilization strategies and online fundraising by initiating and implementing a cross-functional online cluster. Member of the international recruitment process, procuring candidates for senior positions across the global Amnesty International Brand (e.g. European Campaigns Director, Amnesty International Head of Brand) Initiated the European Campaign Directors Forum; a platform providing senior staff within the European Amnesty movement, the opportunity to exchange ideas and offer advice on a regular basis. Established a working-culture based on innovation, shared learning and accountability. Strategic Communication Introduced and cultivated a strategic communication mindset within the organisation. Developed and implemented an integrated communications strategy for Amnesty International Austria, which helped position the organisation as an inclusive, action-oriented and hopeful human rights organisation. Ensured a consistently strong media performance in a highly competitive media landscape. Conducted an external market analysis and consolidated the results with the data from an internal analysis to create an organization-wide target group strategy. Contributed to the re-branding process of the global Amnesty Brand for the leading European section Campaigns Development and tactical-strategic management of successful public human rights campaigns. Increased agility by creating and and implementing a concept for reactive campaigns at Amnesty International Austria. Created and initiated the execution of international workshops on Campaigns and Narrative Development. Trained and mentored international colleagues from Turkey and Hungary on communication and campaigning. Show less



SOS Children's Villages International

• Austria
• Non-profit Organizations
• 700 & Above Employee

• Campaigns Advisor

  • Jan 2013 - Jun 2016

  Development of a conceptual framework and a pilot for a future global advocacy and positioning campaign on young people leaving care Creation of a training curriculum and carrying out seminars and coachings on strategic communication and campaigning for advocacy and programme teams in Africa, Latin America, Eastern & Western Europe Strategic communication adviser for international fundraising, positioning and advocacy initiatives. Member of the Steering Committee for Care for ME!, the global advocacy campaign striving to improve the lives of children without parental care or at risk of losing it Establishment of a peer-to-peer dialogue between communication and advocacy departments Show less



Südwind Agentur

• Vienna,Austria

• Projects Manager

  • Dec 2008 - Dec 2012

  Strategic conceptualisation and implementation of international advocacy campaigns and project initiatives on fair working conditions in the global south such as the Clean Clothes Campaign Creation of the international activist network I SHOP FAIR and initiation of the Südwind Academy - an annual forum and networking event for activists and professionals working on issues relating to human rights, social justice and the improvement of working conditions in the global south Development and implementation of national public mobilization events across Austria. Handing over signatures to key decision makers at lobbying events Conducting fact-finding and press tours to Bangladesh, India and China Media Work including participation in press conferences and interviewed for TV & radio and by print journalists Conceptualisation and implementation of an EU-funded international campaign on Ethical Consumption Drafting and submitting successful concept notes and project applications to national and international donors. Financial and contract management for the EU and Austrian Development Agency (ADA) Member of the Supervisory Board for the Staff Council Show less



The Institute for Global Ethics - UK Trust

• London, United Kingdom

• Projects Manager

  • Mar 2005 - Mar 2008

  Management of the impetus youth awards programme promoting Human Rights across the UK. Steering of the UK project team; Leading strategic planning processes, development of a communication strategy and financial management Shaping and coordination of a series of consultation events held at Windsor Castle with political representatives and opinion leaders from civil society on issues around ethical decision-making Conceptualisation and implementation of an annual international conference for teachers, policy makers, NGOs and others from the United Kingdom and the Republic of Ireland to explore and discuss Citizenship and values education Development of a series of lectures on values education in cooperation with the Royal Society of Arts (RSA) Building and establishing sustainable relationships with institutional and private donors together with the CEO Show less