Experience

4Cabling Australia
• Australia
• Electrical Equipment Manufacturing
• 1 - 100 Employee
• Head of Marketing

  • Aug 2022 - Present


ForHealth Group

• Australia
• Hospitals and Health Care
• 200 - 300 Employee

• Head Of Marketing

  • Oct 2020 - Jun 2022

  Led the design and delivery of the marketing and brand strategy for the large scale ForHealth Group with over 4500 doctors and healthcare professionals, 84 medical centres, occupational health and skincare sub brands. Led a team of 6 marketing & creative professionals in a $3M rebrand transformation project. Developed and implemented integrated digital marketing campaigns for all 84 medical centres and practices including local and corporate websites, GMB, SEO, SEM, SMS, EDM, social and digital media. Developed marketing campaigns to support growth in GP recruitment & patient appointment conversions for local medical centres and sub specialty services. Achievements: Successfully led the $3M rebrand from Healius Medical Centres to ForHealth Group including: - Delivering signage upgrades at 73 medical centre locations - Launching 74 new websites, with improved UI/UX , brand messaging and SEO driven content - Delivering a launch and GP recruitment media campaign with over 41,000 impressions and over 18,000 video views - Launching company brand and communication guidelines, values, marketing collateral and medical centre launch events to over 1000 employees and healthcare professionals - Coordinating new photography for over 1800 GPs and healthcare professionals - Leading the delivery of more than 10 GP Conference events Delivered successful digital campaigns resulting in: - Majority of centres achieving top page Google search ranking listings - Reduced Cost Per Patient Acquisition by 20% against forecast - Delivered SMS campaigns with open rates above industry average. - Delivered a successful COVID digital campaign supporting over 350K vaccinations. Show less



Amway Australia & New Zealand

• Australia
• Manufacturing
• 1 - 100 Employee

• Head Of Marketing

  • Jan 2014 - Oct 2020

  Overall responsibility for Marketing, Training and Corporate Programs & Partnerships across Australia & New Zealand and oversight for a $40M product portfolio with over 600 skus. Lead a team of 10 in Brand/Digital marketing strategy & execution, portfolio management, distributor training, Amway recruitment & retention, partnership acquisitions & relationship management and new product development. Key Achievements • Integral role in double digit profit margin growth in last 5 years through effective, brand portfolio rationalisation • Discontinue low performers by 40% to 600 skus & improving Health & Beauty category profitability by over 10% • Over 10% growth in Health Brand category sales in 2019/2020 through effective distributor leadership endorsed growth strategies • Over 15% growth in Beauty Category sales in 2019/2020 through targeted leadership growth campaigns • Over $2M sales growth in Health & Beauty portfolio in 6 months driven by the introduction of a sales incentive program • Launched a new product Reordering Program in 2018 which grew from 2% to 12% of total sales • Launched a Sports Nutrition Portfolio in 2017 generating over $2M growth • Launched a Weight Management Portfolio in 2016 generating over $1.5M growth in first year • Implemented digital transformation through social first Marketing activities resulting in: - 98% reduction in print & significant cost savings - 42% growth in social media engagement on Instagram to over 20K followers - 5% growth on Amway Facebook to over 94K followers in the last year • Acquired & secured new Partnerships including Telstra, Apple, Fitness First, Harvey Norman & Real Insurance Show less



Amway Australia and New Zealand

• Australia
• Manufacturing
• 1 - 100 Employee

• Customer Experience Manager

  • Mar 2012 - Dec 2013

  Near 2 year career development secondment in Sales • Develop & implement a retail & customer experience strategy to grow retail sales & engagement • Grow recruitment of VIP Retail Clients & Improve customer experiences Key Achievements • Over 20% increase in Amway Retail category sales exceeding $1M • Launched an online Health Portal to attract health conscious retail clients • Introduced a Customer rewards program to support growth targets Near 2 year career development secondment in Sales • Develop & implement a retail & customer experience strategy to grow retail sales & engagement • Grow recruitment of VIP Retail Clients & Improve customer experiences Key Achievements • Over 20% increase in Amway Retail category sales exceeding $1M • Launched an online Health Portal to attract health conscious retail clients • Introduced a Customer rewards program to support growth targets



Amway Australia

• Australia
• Manufacturing
• 1 - 100 Employee

• Communications Manager

  • Dec 2004 - Feb 2012

  Overall responsibility for the development and implementation of Amway's integrated Communication strategy across all communication channels. Led a team of 8 Digital and Communications professionals responsible for delivering print/ catalogues, social media & website management and CRM campaigns. Key Achievements • Delivered 12 monthly publications and 2 Annual 250pg product catalogues • 20% increase in registration sales in 12 months with launch of new distributor program. • Over 65% average retention rates each year • Direct Selling Industry leaders & early adopters of Social Media Platforms • Winner and finalists of Annual Australian Catalogue Awards. • Led the redevelopment & enhancement of Amway website & microsites • Gained promotion to Supervisor role within first year of joining Amway in December 2000. Show less

• Marketing Communications Supervisor

  • Sep 2001 - Dec 2004

• Marketing Co-ordinator

  • Dec 2000 - Aug 2001


Dick Smith Electronics
• Computers and Electronics Manufacturing
• 300 - 400 Employee
• Marketing/Media Co-ordinator

  • Apr 1997 - Nov 2000