Experience

The Points Guy

• Online Audio and Video Media
• 1 - 100 Employee

• Senior Director, Experiential Campaigns, Events & Charity

  • 2021 - Present

  Redesigned and oversaw the department’s long-term strategy and capabilities which focused on experiential campaigns, charitable initiatives and events. Proactively seek mutually beneficial relationships elevating TPG’s brand, providing utility to hundreds of consumers and securing six high-profile partnerships. • Revenue Generation: Initiated a $1.3 million revenue source, reached diverse audiences in music, sport and entertainment, and produced memorable events by creating and applying a marketing roadmap. • Relationship Management: Increases the department’s influence and improves processes, building relationships and communicating cross-functionally with six teams: Creative, Social, Website, SEO, Product Growth & Marketing. • Marketing: Aligned digital strategy and improved integrated marketing campaigns results, producing cross functional analytics, driving thought leadership & promoting best media strategies. • Leadership: Acquired new business and connected with brands by facilitating the development of innovative ideas, managing the marketing department and guiding a team of three full-time staff. Show less



Amazon Web Services (AWS)

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Experiential | Cross Category | Twitch

  • 2019 - 2021

  Increased revenue generation by 10%, created efficient operations and led cross-functional collaboration across eight teams by being the point of contact and project manager for custom project’s programming and operations for external departments (e.g., amazon fashion, prime video, gaming, and On Box Advertising (OBA). • Activation Planning: Orchestrated a framework for nine quarterly artists’ activations focused on events (e.g., The Grammy Awards, Fashion Week), audience feedback and the leading digital and social trends. • Marketing Management: Developed six and supported 24 artist marketing campaigns, evaluating three Key Performance Indicators (KPI) focused on social, brand awareness and new business. • Artist Management: Selected and evaluated the weekly artist promoted on Twitch Amazon Music’s schedule and managed the onboarding process for live performing artists. Show less



CSM Sport & Entertainment

• United Kingdom
• Marketing Services
• 500 - 600 Employee

• Director, Account Services

  • 2014 - 2019

  Full-scale development of experiential marketing campaigns for high-profile clients including Superbowl XLIX, iHeart Media, WWE, BET experience, NFLPA, Coca-Cola Company, smartwater, Draft Kings, Netflix, Amazon, MLS, NBPA, Laureus, FX, ABC and HULU across major festival and event properties. • Project Management: Managed project-based work on behalf of assigned account teams including 115+ vendors, venue negotiation, $0.5-11 million budget preparation, staffing, travel, sponsorship, onsite activation, talent relations and white glove delivery. • Brand Activations: Gained more than 23 million impressions and 60,000 onsite interactions by initiating and executing festival brand activations: SXSW, Coachella-Day Club, and Gov-Ball. • Experiential Marketing: Strategically reached new audiences through experiential marketing campaigns, in-game element ideas, retail promotions, social and digital marketing extensions. • Budget Management: Administered a $10 million budget and increased ROI by 50% through developing new marketing concepts and continuously evolving program activations. • Hospitality: Activated best practices focused on Banquet Event Orders (BEO), hundreds of room blocks, dining and activities for high profile clients by creating and amending a detailed playbook. *CSM Sport & Entertainment acquired LeadDog Marketing Group Show less



2016 Democratic National Convention

• Philadelphia, PA

• Live Producer, DNC

  • 2016 - 2016

  Connected with millennial markets through popular influencers and reached over 500,000 millennial views, obtained high profile talent acts, managed live shows and guided partnerships for the DNC campaign. • Talent Booking: Secured 32 celebrities, politicians, and entertainers to participate in the campaign. • Guest Management: Briefed 27 C-suite guests on DNC show segments for three daily sessions. • Production Management: Organized and supervised production via the DNC app & website. • Partnership Management: Determined transport services and approved routes for A-list influencers, celebrities, and politicians by collaborating with Uber, government officials and law enforcement. Show less



Brooklyn Nets

• United States
• Spectator Sports
• 100 - 200 Employee

• VIP Services

  • 2014 - 2015

  Generated hundreds of thousands of dollars in sales and maintained an exceptionally high level of service with hundreds of Brooklyn Nets supporters. • Innovation: Implemented creative techniques such as quarterly community engagements projects and opportunities for season ticket holders based on research of the league’s best practices. • Account Management: Managed an account base of 1,800 seats valued at $9 million in revenue. • Sales: Sold $703,386 by cross selling Season Ticket Holder base to purchase Groups/ Suites and actively pursuing referrals. Show less



New York Jets

• Spectator Sports
• 400 - 500 Employee

• Events Operations

  • 2014 - 2015

  Co-ordinated, integrated and assisted services and operations at MetLife Stadium (82,500 seating capacity). • Fan Engagement: Enhanced the fan experience by coordinating four in season game-day promotions and out of season crowd interactions such as training camps and galas. • Community Engagement: Provided support to community and corporate functions including schools, hospitals, viewing parties and/or other special events. • Client Management: Weekly confirmed locations, designed programming and pairing between players, alumni, fans, and corporate sponsors at various special events. Show less