Phil Gibson
Vice President Marketing at AEssenseGrows- Claim this Profile
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Bio
Thomas Mathews, MSEE, PE
One time, at National Semiconductor, I casually mentioned an idea for an improvement to a web service that Phil managed. I thought it was just a suggestion but, to my delight, and only a few days later, Phil's team had it implemented. Phil was senior to me and, by suggesting an assignment for a VP, I might have been "rising above my station". But rank is not what Phil is about--it was the quality of the idea that mattered. This event made me realize what a strong leader and good person Phil Gibson is.
Elk Kabaker
Phil is a visionary leader with a hands-on approach. He quickly integrated International Rectifier into Infineon as part of his fast paced team. It was a pleasure to work for Phil. His expertise in web systems and the complexities of selling technical products enables him to see what others miss.
Thomas Mathews, MSEE, PE
One time, at National Semiconductor, I casually mentioned an idea for an improvement to a web service that Phil managed. I thought it was just a suggestion but, to my delight, and only a few days later, Phil's team had it implemented. Phil was senior to me and, by suggesting an assignment for a VP, I might have been "rising above my station". But rank is not what Phil is about--it was the quality of the idea that mattered. This event made me realize what a strong leader and good person Phil Gibson is.
Elk Kabaker
Phil is a visionary leader with a hands-on approach. He quickly integrated International Rectifier into Infineon as part of his fast paced team. It was a pleasure to work for Phil. His expertise in web systems and the complexities of selling technical products enables him to see what others miss.
Thomas Mathews, MSEE, PE
One time, at National Semiconductor, I casually mentioned an idea for an improvement to a web service that Phil managed. I thought it was just a suggestion but, to my delight, and only a few days later, Phil's team had it implemented. Phil was senior to me and, by suggesting an assignment for a VP, I might have been "rising above my station". But rank is not what Phil is about--it was the quality of the idea that mattered. This event made me realize what a strong leader and good person Phil Gibson is.
Elk Kabaker
Phil is a visionary leader with a hands-on approach. He quickly integrated International Rectifier into Infineon as part of his fast paced team. It was a pleasure to work for Phil. His expertise in web systems and the complexities of selling technical products enables him to see what others miss.
Thomas Mathews, MSEE, PE
One time, at National Semiconductor, I casually mentioned an idea for an improvement to a web service that Phil managed. I thought it was just a suggestion but, to my delight, and only a few days later, Phil's team had it implemented. Phil was senior to me and, by suggesting an assignment for a VP, I might have been "rising above my station". But rank is not what Phil is about--it was the quality of the idea that mattered. This event made me realize what a strong leader and good person Phil Gibson is.
Elk Kabaker
Phil is a visionary leader with a hands-on approach. He quickly integrated International Rectifier into Infineon as part of his fast paced team. It was a pleasure to work for Phil. His expertise in web systems and the complexities of selling technical products enables him to see what others miss.
Experience
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AEssenseGrows
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United States
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Automation Machinery Manufacturing
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1 - 100 Employee
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Vice President Marketing
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Oct 2016 - Present
Thrilled to be the VP of Marketing driving Go-To-Market in the fastest growing business in the USA. • AEssenseGrows delivers software controlled automation to the indoor agriculture market and delivers 40% faster growth when compared to soil. • The AEtrium System control & the Guardian Grow Manager software automation directs precise nutrient dosing recipes optimized to 50+ plant varieties. • With the end of cannabis prohibition here in the US, aeroponics is a booming business for indoor cannabis. • Globally, the AEtrium SmartFarm is filling the need for pure, pesticide free, fresh & delicious vegetables & leafy greens produced 365 days per year with 5% of the water and 30% of the nutrients required when compared to growing in soil. Loving this business! Show less
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Infineon
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India
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IT Services and IT Consulting
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1 - 100 Employee
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Vice President, Demand Generation | Mass Market Global
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Feb 2013 - Oct 2015
Recruited by Infineon to rebuild “Go-To-Market” approach, growing highly profitable "long tail" distribution sales 28% in first year. • Global leadership to open new Web channels: increased SEO visibility and PPC conversions 40%, added 50K Facebook subscribers, Eloqua email campaigns, gated YouTube video content, responsive mobile Web site, marketing automation, precision CRM investments, and sales integration. • Selected again to spearhead the $3B acquisition of International Rectifier’s $1B sales. Show less
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TI
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United States
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Information Technology & Services
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1 - 100 Employee
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General Manager, Digital Marketing - SaaS Integration
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Sep 2011 - Aug 2012
Managed multi-location global team (100+) expanding dominant online SaaS design tool in analog products. Selected by TI to lead Tools & Web marketing after acquisition to integrate Web SaaS philosophy in go-to-market sales process. Pioneered Web SaaS marketing strategy into TI. • Architected the strategies and product messaging of the $6B TI acquisition of National Semiconductor’s $2B sales. Managed multi-location global team (100+) expanding dominant online SaaS design tool in analog products. Selected by TI to lead Tools & Web marketing after acquisition to integrate Web SaaS philosophy in go-to-market sales process. Pioneered Web SaaS marketing strategy into TI. • Architected the strategies and product messaging of the $6B TI acquisition of National Semiconductor’s $2B sales.
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National
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Real Estate
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100 - 200 Employee
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Vice President, Global Marketing, Technical Sales, Corporate Marketing
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May 2004 - Dec 2011
Evangelized data-driven selling and transformed company into SaaS technology leader, owned mindshare in channel & mass market sales. Acquired by largest competitor, TI, in 2011 to absorb brand recognition, high margins, patents, and user loyalty.• Generated $2B in additional margin (46% to 67%) over 10 years with online SaaS designs.• Recruited 125 vendors/42K components to collaborate in the digital marketing community with ecommerce and immediate delivery.• Enabled 130 technical sales representatives to beat Texas Instruments in the Power business with 1/10th the manpower through dominant WEBENCH SaaS design support tools. Show less
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Vice President, Business Development, CRM & SalesForce
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May 1999 - May 2004
- Invented WEBENCH® online tools in 1999, National’s online Analog University in 2001. - Perfected Google SEO before it was common, traffic 20% above competition. Used digital content management to own top 200 key word phrases & Google results- Developed customer analytics, connecting what customers value (time-to-market & success), customer behavior (tool repeat use), and overall product revenue and profit by business unit- Built Customer Relationship Management (CRM) tracking people, email marketing, & tightly integrated channel engagement Show less
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Education
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University of Southern California - Marshall School of Business
Master of Business Administration (MBA), Marketing -
University of California, Davis
BSEE, Electronic & Computer Engineering
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