Phil Soanes
Engagement Manager at Ipsos Strategy3- Claim this Profile
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Bio
Tanya Leedekerken
Phil provided the marketing group with very valuable consumer insights and trend pieces. One piece that especially stood out to me was on sex and relationships in the young MTV target audience. His insights informed our marketing strategy and gave us the knowledge we needed to keep our campaigns right on target. Phil's honesty & passion really helped push our projects forward. Great co-worker & human being!
Sean Saylor
It’s always great to work with people that want to build on the existing and are willing to try new things, working for a Brand like MTV requires that kind of mentality, and Phil definitely brought that to the table, every project we worked on together he challenged the approach to make sure we got the best possible information to tackle the problem at hand. The work was always very collaborative, bringing great insights to projects and helping us as we continued to work on the evolution of the MTV brand. His presentations were always exciting as his personality added lots of color to the presentation. Had some of the best brand and industry conversations with him, great profesional and colleague.
Tanya Leedekerken
Phil provided the marketing group with very valuable consumer insights and trend pieces. One piece that especially stood out to me was on sex and relationships in the young MTV target audience. His insights informed our marketing strategy and gave us the knowledge we needed to keep our campaigns right on target. Phil's honesty & passion really helped push our projects forward. Great co-worker & human being!
Sean Saylor
It’s always great to work with people that want to build on the existing and are willing to try new things, working for a Brand like MTV requires that kind of mentality, and Phil definitely brought that to the table, every project we worked on together he challenged the approach to make sure we got the best possible information to tackle the problem at hand. The work was always very collaborative, bringing great insights to projects and helping us as we continued to work on the evolution of the MTV brand. His presentations were always exciting as his personality added lots of color to the presentation. Had some of the best brand and industry conversations with him, great profesional and colleague.
Tanya Leedekerken
Phil provided the marketing group with very valuable consumer insights and trend pieces. One piece that especially stood out to me was on sex and relationships in the young MTV target audience. His insights informed our marketing strategy and gave us the knowledge we needed to keep our campaigns right on target. Phil's honesty & passion really helped push our projects forward. Great co-worker & human being!
Sean Saylor
It’s always great to work with people that want to build on the existing and are willing to try new things, working for a Brand like MTV requires that kind of mentality, and Phil definitely brought that to the table, every project we worked on together he challenged the approach to make sure we got the best possible information to tackle the problem at hand. The work was always very collaborative, bringing great insights to projects and helping us as we continued to work on the evolution of the MTV brand. His presentations were always exciting as his personality added lots of color to the presentation. Had some of the best brand and industry conversations with him, great profesional and colleague.
Tanya Leedekerken
Phil provided the marketing group with very valuable consumer insights and trend pieces. One piece that especially stood out to me was on sex and relationships in the young MTV target audience. His insights informed our marketing strategy and gave us the knowledge we needed to keep our campaigns right on target. Phil's honesty & passion really helped push our projects forward. Great co-worker & human being!
Sean Saylor
It’s always great to work with people that want to build on the existing and are willing to try new things, working for a Brand like MTV requires that kind of mentality, and Phil definitely brought that to the table, every project we worked on together he challenged the approach to make sure we got the best possible information to tackle the problem at hand. The work was always very collaborative, bringing great insights to projects and helping us as we continued to work on the evolution of the MTV brand. His presentations were always exciting as his personality added lots of color to the presentation. Had some of the best brand and industry conversations with him, great profesional and colleague.
Experience
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Ipsos Strategy3
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United States
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Business Consulting and Services
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200 - 300 Employee
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Engagement Manager
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Aug 2022 - Present
Leading insight, innovation and brand strategy projects, as well as heading client accounts and the financial services growth pillar. Also designated coach for the internal people pillar team. Leading insight, innovation and brand strategy projects, as well as heading client accounts and the financial services growth pillar. Also designated coach for the internal people pillar team.
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Kokoro Global
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United Kingdom
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Market Research
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1 - 100 Employee
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Director (contract)
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Mar 2022 - Jul 2022
Co-leading a large strategic insight project for an ecommerce client, leading an internal brand renewal workstream and helping refresh and renew key products. Co-leading a large strategic insight project for an ecommerce client, leading an internal brand renewal workstream and helping refresh and renew key products.
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The Planning Shop
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Innovation Director (maternity cover)
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2020 - 2021
My role was to inject new insight thinking into the agency by using my team's talents to create: (i) new research offers & approaches, (ii) new ways of using current thinking on live projects, and (iii) overhauling existing tool and techniques where appropriate. Succeeding is about being brave, demonstrating creativity throughout and never giving up! My role was to inject new insight thinking into the agency by using my team's talents to create: (i) new research offers & approaches, (ii) new ways of using current thinking on live projects, and (iii) overhauling existing tool and techniques where appropriate. Succeeding is about being brave, demonstrating creativity throughout and never giving up!
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Fraction Ltd
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Advertising Services
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1 - 100 Employee
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Freelance Consultant
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Jul 2019 - Sep 2019
Freelancing on strategic marketing projects for Coca-Cola. Freelancing on strategic marketing projects for Coca-Cola.
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Tonic: Now Material
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United Kingdom
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Market Research
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1 - 100 Employee
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Development Director (contract)
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Dec 2018 - May 2019
Helping the agency with internal brand renewal, marketing strategy and offer reinvention. Helping the agency with internal brand renewal, marketing strategy and offer reinvention.
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Freelance Consultant
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Aug 2018 - Sep 2018
Freelancing on a strategic marketing project for Unilever. Freelancing on a strategic marketing project for Unilever.
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Parental leave
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Apr 2017 - Aug 2018
Family roles reversed when we emigrated to Australia. Family roles reversed when we emigrated to Australia.
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Viacom
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United States
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Entertainment
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700 & Above Employee
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Senior Director, Research & Insights, MTV International
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Oct 2013 - Sep 2016
Leading the Youth & Music International Research & Insights team to influence change within International HQ and across regions and local markets. Role included delivering insight from multi-platform analytics across (linear, digital & social), strategic diagnostic research, content & CP strategy, headline audience insight and trends (framework and deep dives).
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Director of International Insight, Be Viacom
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Feb 2013 - Nov 2013
Leading strategic insight projects for VIMN's Be Viacom division to help drive brand partnerships across MTV, Nickelodeon and Comedy Central TV channels.
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Graduate Teacher Programme
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Jul 2012 - Oct 2012
Trainee Geography teacher in one of the biggest schools in England & Wales. Trainee Geography teacher in one of the biggest schools in England & Wales.
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Consulting by Kantar
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United Kingdom
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Business Consulting and Services
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500 - 600 Employee
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Director of Insight & Innovation
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May 2011 - Mar 2012
Leading foresight projects across brand, insight and innovation challenges for national and global clients. Developing new thinking to help unlock client futures and leading client relationships. Clients included: Britvic, Diageo, General Mills, Kimberly Clark, PepsiCo, Unilever and World Gold Council. Leading foresight projects across brand, insight and innovation challenges for national and global clients. Developing new thinking to help unlock client futures and leading client relationships. Clients included: Britvic, Diageo, General Mills, Kimberly Clark, PepsiCo, Unilever and World Gold Council.
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Cabinet Office
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United Kingdom
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Government Administration
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700 & Above Employee
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Strategic Communications Lead (secondment)
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Dec 2010 - Mar 2011
Leading strategic communications for Prime Minister's Big Society, National Citizen Service and Transparency initiatives alongside No.10 Downing Street and building relationships across Whitehall to maximise impact. Leading strategic communications for Prime Minister's Big Society, National Citizen Service and Transparency initiatives alongside No.10 Downing Street and building relationships across Whitehall to maximise impact.
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Central Office of Information
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United Kingdom
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Government Administration
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1 - 100 Employee
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Strategic Consultant
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Jul 2008 - Mar 2011
Building client relationships across government and the public sector, and leading teams inside the Government's marketing and communications agency. Clients included: Cabinet Office, Departments for Business/Innovation/Skills, Education, Energy/Climate Change, Health, Transport and Work/Pensions. As well as delivery bodies Learning & Skills Council, NHS and RAF. Building client relationships across government and the public sector, and leading teams inside the Government's marketing and communications agency. Clients included: Cabinet Office, Departments for Business/Innovation/Skills, Education, Energy/Climate Change, Health, Transport and Work/Pensions. As well as delivery bodies Learning & Skills Council, NHS and RAF.
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Clear M&C Saatchi
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United Kingdom
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Business Consulting and Services
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1 - 100 Employee
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Head of Service Innovation
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Mar 2006 - Jun 2008
Growth-focussed marketing consultancy specialising in innovation, segmentation and positioning briefs. Clients included: BBC, Bank of America, Allianz, AMEX, AstraZeneca, Colgate-Palmolive, Fitness First, Mars, Reckitt Benckiser, Sara Lee, Tesco and Vodafone. Growth-focussed marketing consultancy specialising in innovation, segmentation and positioning briefs. Clients included: BBC, Bank of America, Allianz, AMEX, AstraZeneca, Colgate-Palmolive, Fitness First, Mars, Reckitt Benckiser, Sara Lee, Tesco and Vodafone.
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Circus
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United Kingdom
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Business Consulting and Services
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1 - 100 Employee
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Associate
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Jun 2002 - Mar 2005
The Brand Engagement company whose ethos is to change brands from inside-out. Clients included: Argos, Esporta, LA Fitness, Mark Warner, New Look, O2, Ravensbourne and Think London plus public sector communications campaigns for Department for Transport (cycling) and Environment Agency (flood risk). The Brand Engagement company whose ethos is to change brands from inside-out. Clients included: Argos, Esporta, LA Fitness, Mark Warner, New Look, O2, Ravensbourne and Think London plus public sector communications campaigns for Department for Transport (cycling) and Environment Agency (flood risk).
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TBWA\Chiat\Day
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United States
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Advertising Services
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700 & Above Employee
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Account Manager
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Aug 2000 - May 2002
Judged by Campaign magazine to be the best ad agency in London alongside M&C Saatchi in 2000. Worked exclusively on The Labour Party's 2001 General Election Campaign for Tony Blair and his team, and afterwards on Apple and Thomas Cook businesses. Judged by Campaign magazine to be the best ad agency in London alongside M&C Saatchi in 2000. Worked exclusively on The Labour Party's 2001 General Election Campaign for Tony Blair and his team, and afterwards on Apple and Thomas Cook businesses.
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Grad to Account Manager
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Sep 1998 - Jul 2000
Advertising agency founded on David Ogilvy's principles of brains, manners and the power of effective advertising to build brands long-term. Clients included Argos, Harp Irish Lager and COI. Advertising agency founded on David Ogilvy's principles of brains, manners and the power of effective advertising to build brands long-term. Clients included Argos, Harp Irish Lager and COI.
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Education
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1994 - 1998
University of Cambridge
First, Geography
Community
